The Importance of Social Media Opinion Leadership in Corporate Branding and Influencing Consumers' Behavioral Intentions
The Emerald Handbook of Multi-Stakeholder Communication
ISBN: 978-1-80071-898-2, eISBN: 978-1-80071-897-5
Publication date: 21 October 2022
Citation
Fakhreddin, F. (2022), "The Importance of Social Media Opinion Leadership in Corporate Branding and Influencing Consumers' Behavioral Intentions", Foroudi, P., Nguyen, B. and Melewar, T.C. (Ed.) The Emerald Handbook of Multi-Stakeholder Communication, Emerald Publishing Limited, Leeds, pp. 101-127. https://doi.org/10.1108/978-1-80071-897-520221012
Publisher
:Emerald Publishing Limited
Copyright © 2022 Farbod Fakhreddin. Published under exclusive licence by Emerald Publishing Limited