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Article
Publication date: 6 February 2020

Amélie Clauzel, Nathalie Guichard and Coralie Damay

From experiences recollections, this study aims to explore the place of emotions in the souvenir’s step of the family consumption process of luxury hotels stays.

Abstract

Purpose

From experiences recollections, this study aims to explore the place of emotions in the souvenir’s step of the family consumption process of luxury hotels stays.

Design/methodology/approach

To explore the emotional dimension, this exploratory research is based on a triple qualitative approach (software, manual and a psychology-based approach). In total, 1,055 e-reviews, following a family stay in four- and five-star hotels, were collected.

Findings

The findings highlight an omnipresent emotional dimension in the recollections of experiences of consumers who have travelled with their families. These emotional traces differ according to the hotel’s positioning. Overall, positive emotions are much more prominent in the most luxurious hotels, while negative emotions are more related to the four-star hotels. Moreover, the four-star hotels reviews mainly associate emotions with the tangible aspects of the offer. Those in five-star hotels are more structured through intangible aspects.

Research limitations/implications

The study of family decision-making dynamic, with a focus on the role of each family member, is a first perspective. That of experiences recollections apart from the digital approach is also to be considered.

Practical implications

On the one hand, the objective is to extend the literature about the role of emotions in a service consumption process, and especially in a family context, trying to understand the post-purchase step of these customers. On the other hand, it is interesting for hotel managers to identify to which aspects of the offer (e.g. comfort, room, catering, decoration) the emotional traces that have remained in the customers’ memory are associated.

Originality/value

This study considers the family unit in a new way, that of its emotional memories’ traces of luxury hotels experiences. The post-consumer stage of the purchase process based on many spontaneous online reviews analysis is investigated.

Details

Qualitative Market Research: An International Journal, vol. 23 no. 1
Type: Research Article
ISSN: 1352-2752

Keywords

Article
Publication date: 10 October 2016

Olivier Badot, Joel Bree, Coralie Damay, Nathalie Guichard, Jean Francois Lemoine and Max Poulain

The purpose of this paper is to identify the representations, figures and processes of shopping/commerce in books published in France that are aimed at three to seven-year-olds.

Abstract

Purpose

The purpose of this paper is to identify the representations, figures and processes of shopping/commerce in books published in France that are aimed at three to seven-year-olds.

Design/methodology/approach

A semiotic analysis of nearly 50 books published over the past 60 years.

Findings

These books reveal a broad diversity in the images of shops given to children (ranging from the traditional shop, a source of pleasure and creator of social ties, to the hypermarket/megastore, a symbol of stress and overconsumption) and the wealth of information that is given to children to help them assimilate the process of a shopping transaction.

Originality/value

The originality and richness of this research lies in its methodological approach. Indeed, it is perfectly aligned with a recent academic trend that calls on researchers to mobilise and compare new data collection tools to apprehend current and future consumer behaviour. Consequently this research is based on an immersion in children’s books that depict the world of commerce in one way or another.

Details

International Journal of Retail & Distribution Management, vol. 44 no. 10
Type: Research Article
ISSN: 0959-0552

Keywords

Article
Publication date: 10 June 2014

Coralie Damay, Nathalie Guichard and Amélie Clauzel

– This research aims to evaluate young consumers’ knowledge of everyday product prices. Despite a large body of research on the child as consumer, few studies examine price.

Abstract

Purpose

This research aims to evaluate young consumers’ knowledge of everyday product prices. Despite a large body of research on the child as consumer, few studies examine price.

Design/methodology/approach

The study employs a quantitative methodology and administered questionnaires that target a sample of 224 primary school French children.

Findings

The various employed measures help shed light on the pricing aspect of children’s consumption processes. In particular, the results show that although price recall is relatively weak, children become familiar with the order of price magnitudes and classify products according to their price level.

Research limitations/implications

A future research could integrate that the children should be affected by internal reference price in the various tasks. Future studies could introduce other variables in the tests, such as children’s commercial experience and their experience with the stores they know.

Practical implications

Firms should adapt their pricing strategies to the expectations of children, not only adults or parents, both for the products that directly pertain to them and for those they might recommend. This research offers managers additional insights into how to communicate about prices, taking into account current customer heterogeneity.

Originality/value

Realized measurements reflect children’s capacities to react to the prices of mass-consumed goods and clarify whether the child is able to identify or reduce his consideration set among some alternatives of choice according to his price knowledge level.

Details

Young Consumers, vol. 15 no. 2
Type: Research Article
ISSN: 1747-3616

Keywords

Article
Publication date: 29 August 2008

Coralie Damay

The purpose of this paper is to investigate how young children define prices and expensiveness.

1192

Abstract

Purpose

The purpose of this paper is to investigate how young children define prices and expensiveness.

Design/methodology/approach

Individual interviews were conducted. The sample was composed of 29 French children aged between five and 13 years old.

Findings

The findings show that children acquire price and expensiveness concepts very early but that their definitions are multidimensional.

Research limitations/implications

The method of individual interviews conducted with French children led to a limitation of the representativeness. Moreover, this research is based on data obtained by interview, therefore it is possible that some children over‐rationalized their answers.

Practical implications

Before working on specific concepts with children, it is useful to be sure that these terms have a meaning for this specific population. The paper allows us to understand what the concepts of price and expensiveness are for children. Future research should further extend the knowledge about the way young consumers elaborate the notion of price.

Originality/value

Few empirical studies have been conducted on the elaboration of prices and expensiveness concepts among children. The first step is to understand what these concepts mean for children.

Details

Young Consumers, vol. 9 no. 3
Type: Research Article
ISSN: 1747-3616

Keywords

Article
Publication date: 14 June 2011

Coralie Damay, Pascale Ezan, Mathilde Gollety and Valérie Nicolas‐Hemar

Research on consumer socialisation emphasises the role played by different agents as well as the influence of the context in which socialisation takes place. As part of the fight…

Abstract

Purpose

Research on consumer socialisation emphasises the role played by different agents as well as the influence of the context in which socialisation takes place. As part of the fight against obesity, this study on the nutritional learning of children seeks to focus specifically on social interactions in the standardised context of the school cafeteria in France. It aims to show how and through what social interactions children learn the rules related to food consumption to identify levers by which to promote healthy eating.

Design/methodology/approach

The study was conducted in a French school cafeteria among children aged seven to 11. A qualitative methodology was used. It included direct observations of children when selecting and eating their meals and open interviews. A systematic survey of the components of children's food trays completes this work.

Findings

This work demonstrated the existence of various types of rules and social interactions. Adults appear to be the guarantors of institutional rules (related to the composition of the plates) and cultural rules (not to waste). Peers were marginally involved in the selection of products. The standards of taste and individual preferences indeed appear to be the background to the choices.

Originality/value

From an academic point of view, the paper supports consumer socialisation studies and emphasizes the importance of a systemic approach to human development. In particular, it enriches the research on food learning by showing how social interactions are involved in compliance with institutional rules and cultural norms.

Details

Young Consumers, vol. 12 no. 2
Type: Research Article
ISSN: 1747-3616

Keywords

Article
Publication date: 1 November 2011

Coralie Damay, Nathalie Guichard and Amélie Clauzel

This paper seeks to examine how young consumers attribute and select product prices according to their presentation (i.e. format and ending).

1967

Abstract

Purpose

This paper seeks to examine how young consumers attribute and select product prices according to their presentation (i.e. format and ending).

Design/methodology/approach

A questionnaire, administered to a sample of children between six and 12 years of age, reveals that children's allocation of prices and children's choices depend on different price formats (i.e. non‐decimal versus decimal prices and varied price endings).

Findings

Children tend to prefer round prices and to choose a 0‐ending in the decimal portion of decimal prices. However, their preferences also depend on their position as either a salesperson or a buyer.

Originality/value

Research into the relationship between children and price is a relatively new field. This study uses recent works as a basis and extends the field with new insights.

Details

Journal of Product & Brand Management, vol. 20 no. 7
Type: Research Article
ISSN: 1061-0421

Keywords

Article
Publication date: 17 August 2015

Valérie Hemar-Nicolas, Mathilde Gollety, Coralie Damay and Pascale Ezan

– This paper aims to explore the role played by food brands within children’s peer groups when they have a meal together.

1596

Abstract

Purpose

This paper aims to explore the role played by food brands within children’s peer groups when they have a meal together.

Design/methodology/approach

Sixty-four elementary-aged children participated in one of ten organized snack times (five with unbranded products, five with branded products). Based on a qualitative methodology, data collection methods comprise observations and focus groups with the children.

Findings

Children mostly select the products according to their taste preference regardless of the brand name. They make individual decisions and are hardly influenced by their peers. Children use food brands as a common language to designate products, but they do not use them to convey their self-identity and enhance social integration.

Research limitations/implications

This research contributes to a better understanding of the way children use food brands within peer group, and may be helpful when considering the future of children’s food marketing and tackling the issue of childhood obesity.

Originality/value

Whereas prior research has mostly studied the social value allocated by children to durable goods’ brands, such as clothing and electronic items, very few previous studies have focused on food brands.

Details

Young Consumers, vol. 16 no. 3
Type: Research Article
ISSN: 1747-3616

Keywords

Content available
Article
Publication date: 14 June 2011

Dr Brian Young

301

Abstract

Details

Young Consumers, vol. 12 no. 2
Type: Research Article
ISSN: 1747-3616

Content available
Article
Publication date: 29 August 2008

Dr Brian Young

412

Abstract

Details

Young Consumers, vol. 9 no. 3
Type: Research Article
ISSN: 1747-3616

Content available
Article
Publication date: 17 August 2015

Brian Young

151

Abstract

Details

Young Consumers, vol. 16 no. 3
Type: Research Article
ISSN: 1747-3616

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