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Introduction Consider a hi‐fi loudspeaker manufacturing company acquired on the brink of insolvency by an American multinational. The new owners discover with growing concern that the product range is obsolete, that manufacturing facilities are totally inadequate and that there is a complete absence of any real management substance or structure. They decide on the need to relocate urgently so as to provide continuity of supply at the very high — a market about to shrink at a rate unprecedented in its history.

Despite decades of scientific and practical experience in the field of integrated marketing communication (IMC), little is known about the role of IMC in the era of new media. The purpose of the present paper is to undertake a first step to close this gap by proposing thought-provoking impulses for customer-centric IMC. This is done by discussing central premises of customer-centric IMC in terms of the changed conditions on the media markets, its challenges and principles and its implementation issues.

The paper provides a conceptual approach to customer-centric IMC by deriving new lines of thinking from a review of existing literature relating to the concept of IMC.

The paper positions customer-centric IMC as an important advancement of IMC. It shows that the most important new lines of thinking which could be adopted as strategic components of customer-centric IMC are relationship orientation, content orientation and process orientation. The paper thus suggests that customer-centric IMC is a balancing act between a company’s own branding activities and the integration of customer-centered issues.

The originality of this paper resides in a detailed conceptual discussion of new insights into a customer-centric IMC. In contrast to existing work on IMC, this paper threads together the existing perspectives on IMC (inside-out and outside-in) to highlight the potential role of IMC in the era of social media (customer-centric IMC) by adding an outside-out view to the concept of IMC.

This study aims to explore the relationship among five types of power (expert, referent, legitimate, reward and coercive power), two dimensions of cooperative behavior (specific investments and communication) and three types of alliance performance (alliance stability, income increase and cost decrease) in contract farming. By investigating the dyadic perspectives of companies and contract farmers, the authors examine how power use influences cooperative behavior, which further enhances alliance performance.

The authors construct a theoretical model grounded on resource dependence theory (RDT). Data from 202 companies and 462 farmers in China are used to test the proposed hypotheses using structural equation modeling.

The authors' results show that the five types of power play different roles in cooperative behavior. On the one hand, farmers' expert, reward and coercive power enhance the company's specific investments; farmers' expert power enhances the company's communication but farmers' coercive power harms the company's communication. Also the company's specific investments enhance communication that is positively related to alliance ability, income increase and cost decrease. On the other hand, the company's expert, referent and legitimate power enhance farmers' communication, while the company's coercive power harms farmers' communication; the company's reward and coercive power enhance farmers' specific investments. Moreover, farmers' communication is positively related to alliance ability, income increase and cost decrease, but farmers' specific investments do not significantly influence such.

This study contributes to the literature on contract farming supply chain management by examining the relationships among power use, cooperative behavior and alliance performance from the dyadic perspective of companies and farmers. These findings have practical implications for agricultural companies and farmers promoting cooperative behavior and alliance performance through appropriate power use in contract farming supply chains.

The purpose of this paper is to examine Kikkoman’s corporate social responsibility (CSR) communication with public schools associated with a new food education law in Japan. It describes how an internationally recognized soy sauce maker, Kikkoman, effectively entered a previously untapped market, public schools in Japan, and improved its corporate image using the vehicle of CSR activity.

Three traditional qualitative data sources were utilized: documents, interviews, and observations.

Social, political, economic, and environmental factors pushed Kikkoman to create a soy sauce lesson as a new CSR activity, which created challenges in corporate communication. The company, with the help of government, overcame the difficulties and was able to effectively communicate its CSR and improve its corporate image while promoting its signature product to children. This case presents a successful public relations strategy using a stakeholder approach as a framework.

It is difficult to generalize the findings to CSR communication in Japan because this is a single case study with interviews with one company representative and observations at two schools.

First, collaboration between business people and public schools teachers is on the rise. This may open new opportunities for socially responsible corporations to engage in effective public relations activity through CSR in Japan. Second, human resource development in CSR activities is strategic and employees can play a pivotal role in Japanese CSR.

This paper examines the unique activities of a Japanese food industry leader from multiple data sources including observations of actual corporate behaviors in schools.

The purpose of this study is to deconstruct the term “tribalism” for its application to foster context and industry-based corporate social responsibility (CSR) communication system in Nigeria.

This research used both the qualitative and quantitative research methods of data collection; it is an in-depth survey with multiple data collection settings.

(1) There is a pattern of CSR communication across the three industries sampled. (2) CSR across three industrial sectors is much about “donation” and “gift”. (3) CSR functions are now in a stand-alone corporate communication department. (4) CSR communication lacks the participatory mechanism to really involve the host communities' concerns. (5) Across the four organizations, CSR communication is often as financial or annual reports. (6) There is a general feeling and understanding that CSR and corporate communication in corporate organizations in n Nigeria require a more participatory mechanism. (7) CSR policy in Nigeria is till much of legal enforcement and efforts to have a national CSR commission has gone beyond legislation process.

This research was only able to collect data from four selected organizations representing just three industrial sectors (freight-forward, banking/finance and insurance) in Nigeria. There was no external funding to capture more organizations.

The first implication of the findings of this study is that, for the practice of CSR and communication by corporate organizations in Nigeria, the system is much a top-down and non-participatory. This means host communities and other stakeholders do not have considerable participation in the organization's CSR and communication process. The companies in this study select or budget for CSR interventions they consider valuable to communities in most cases. This pattern of CSR operation cuts across the four selected organizations in this study. Thus, it could be argued that this pattern is an industrial/national phenomenon because all the respondents indicated that their organizations operate CSR based on what other related companies do in Nigeria. Second, the fact that CSR and communication by corporate organizations in Nigeria are regulatory influenced means many organizations may try to evade CSR activities by not budgeting for it.

Meanwhile, in this study, deconstructing the evolutionary perspective which sees tribe as a primitive form of organization and relation characterized by the absence of a centralized collaborative system, it is argued that tribalism can catalyze systemic participation and oneness. In line with this perspective, tribal corporate organizations in Nigeria would model an alliance for CSR and communication system on proximity of operational context, that is, Nigeria. Being part of a tribe, corporate organizations as against the public ones will represent an identity reference for social corporate communication in Nigeria.

Despite the theoretical problematic issues raised by the notion of tribe, it is deconstructed in this study to define modes of social organization, and it reflects native perceptions of a changing collective identity. Thus, it is also argued in this study, that there will be an increase in works on tribalism in organization communication and CSR in Nigeria as emerging business and global market will continue to shape the operation environment.

The purpose of this paper is to examine the use of social media and its impact on information search, communication with a company, and purchase and re-purchases of products and services. Using use and gratification theory as a starting point, it also examines the impact of satisfaction of use of social media in the process of purchasing and re-purchasing products and services.

An online survey was conducted with 444 participants, and the data were analyzed using the partial least squares structural equation modeling technique to observe the effects between the variables of social media use, search information, communication with the company, purchase, re-purchase and satisfaction of use of social media.

The results reflect how the use of social media generates significant rewards that significantly impact the search for information and the communication with the company. The data also show how communication with the company has an impact on the purchase and re-purchase of products and services. Finally, it was empirically confirmed that the gratification received by users through social media use impacts satisfaction with social media use.

The results contribute to how social media impacts alternative evaluations through the gratification of user needs, resulting in motives and behaviors leading to the purchase of goods and services, as established by Use and Gratification Theory. In its contributions to the Academy, Use and Gratification Theory (U&G) explains why individuals use and share information using social media. First, it justifies the purchase and re-purchase of products and services due to user satisfaction according to users’ experience using social media. Second, it presents a vision of how the use of social media is a significantly important result in the gratification of consumer needs.

The paper examines the context and characteristics of partnership arrangements currently emerging between employers and unions at the workplace level in Britain. Case studies of 11 firms involving interviews with managers and trade union officials revealed two broad types of arrangement. Those in production sector firms nurtured collective bargaining through informal partnership relationships, while those in the private service sector contained collective bargaining tightly through formalised partnership agreements. We analyse the pressures that underlie relationships, the net benefits to the parties, the scope of relationships, and employer strategies for restricting union influence. A key finding is that partnership relationships can be characterised by a “continuum” of union involvement in the workplace, with unions having greater rights where they have informal relationships backed up with high levels of workforce unionisation.

The Covid-19 pandemic has exacerbated social risks around the world, highlighting inequalities and eroding social cohesion in and between nations. The challenges posed by this global crisis to world governments can be overcome with cooperation between the public and private sectors. Several studies support the importance of external corporate social responsibility (CSR) activities in sharing knowledge with citizens and external stakeholders, with benefits for the company and for society. Few studies have investigated the relationship between knowledge management (KM) and sustainability. This work aims to investigate the influence of the gender variable in the sharing of CSR knowledge, focusing on the area of human rights.

The panel regression analysis was performed on a sample of 660 European companies listed over the years 2017–2020. The hypotheses tested in panel regression were then corroborated by a further test.

The results show a positive influence of women directors in the external disclosure of human rights. Evidence would assign a positive role to gender in sharing knowledge.

The findings offer new insights into the role of gender on KM and sharing. The results show that gender can be a factor that stimulates CSR knowledge. The presence of women directors can be a useful tool to increase the relational capital of the companies and to share knowledge outside the company.

The study contributes to the poor literature between knowledge sharing and sustainability. Evidence would assign a positive role to gender in sharing knowledge.

Leadership effectiveness is considered to be a key factor for the implementation of TQM. Although companies worldwide are increasingly adopting TQM, Greek companies have not taken major steps towards this concept. Research was organised by the Chemical Engineering Department of the NTU Athens in order to investigate leadership performance in Greek enterprises using the framework of the European Quality Award. The results of the research show that Greek leadership has generally not embraced the principles of quality so as to be able to drive the process of change towards total quality. Important factors with a double, positive and negative, influence on the leadership performance of Greek enterprises are the existence of a quality assurance system in accordance with ISO 9000 on one hand and the existence of a mother company on the other. Major weaknesses of leadership in the sample enterprises refer to inadequate communication at intra‐ and inter‐departmental level, to lack of organised and intensive training and to a rather formal commitment to total quality, just covering the requirements of the quality assurance system. However, an élite of four to five enterprises covering some of the leadership requirements of the EQA model at a degree of more than 60 per cent proves that TQM can be realised in Greece.

This paper reports the results of a three-year-long research on business relationships, relying on qualitative data gathered through multiple-case study research of four focal companies operating in Australia. The industry settings are as follows: steel construction, vegetable oils trading, aluminum and steel can manufacture, and imaging solutions. The research analyzes two main aspects of relationships: structure and process. This paper deals with structure describing it by the most desired features of intercompany relationships for each focal company. The primary research data have been coded drawing on extant research into business relationships. The main outcome of this part of the research is a five construct model composed by trust, commitment, bonds, distance, and information sharing that accounts for all informants’ utterances about relationship structure.