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Article
Publication date: 15 September 2021

Temitope Owolabi, Tunde A. Alabi and Sofiat A. Busari-Akinbode

This study aims to investigate female commercial drivers in the Lagos metropolis. The study sought to know the circumstances that motivated women to venture into commercial

Abstract

Purpose

This study aims to investigate female commercial drivers in the Lagos metropolis. The study sought to know the circumstances that motivated women to venture into commercial driving; the experiences they encounter whilst engaging with other stakeholders in the public space; the dimension of the conflict between work and family, and the coping strategies used and finally, the health concerns of female commercial drivers.

Design/methodology/approach

The study adopted a cross-sectional design and a qualitative method of data collection. An in-depth interview guide was used to elicit information from 18 female drivers drawn from three sectors of commercial transportation in Lagos State.

Findings

It was found that the major motivation for engaging in commercial driving is the need for survival and family support; although participants acknowledged that they cannot be in the profession for a long time. Married women had less time to engage in commercial driving due to other family responsibilities. Women drivers have experienced mixed reactions from other road users. Commercial driving is physically demanding and poses threat to the health of female commercial drivers.

Originality/value

The findings highlight the circumstances behind women participating in commercial driving. Despite the challenges encountered in this course of this activity, they are still bent on continuing because of the need to take care of their children, a majority of their spouses are not fully contributing to the maintenance of the home.

Details

Journal of Enterprising Communities: People and Places in the Global Economy, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1750-6204

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Article
Publication date: 14 August 2021

Pham Phuong Nam and Tran Trong Phuong

The study aims to identify the affecting factors and their impact rates on the commercial housing prices. The study also aims to suggest implications related to commercial

Abstract

Purpose

The study aims to identify the affecting factors and their impact rates on the commercial housing prices. The study also aims to suggest implications related to commercial housing prices to develop the commercial housing market.

Design/methodology/approach

The study investigates housing investors, real estate agents and buyers to identify factors that might affect commercial housing prices. The proposed research model has 7 latent factors and is tested by Cronbach' alpha and exploratory factor analysis by SPSS20.0 software.

Findings

There are 7 groups with 24 factors affecting commercial housing prices. The neighboring factor group has the greatest impact rate (18.54%); the housing service group has the lowest impact rate (11.48%).

Research limitations/implications

The study has only determined the affecting factors and their impact rates on commercial housing prices in Bac Ninh city. Therefore, it is necessary to conduct research on factors affecting commercial housing prices in other provinces and cities of Vietnam in the coming time. In addition, the proposed research method can also be consulted when it is necessary to determine the factors affecting commercial housing prices in other countries around the world.

Practical implications

The study proposes some implications related to commercial housing prices such as commercial housing valuation; housing selection with suitable prices for people intending to buy houses; state support policies for commercial housing investors to develop commercial housing with reasonable prices.

Social implications

The implementing the implications proposed in the study will facilitate people's easier access to commercial housing; real estate investors do business more efficiently.

Originality/value

To the best of the authors’ knowledge, this paper presents for the first time a method to determine the affecting factors and their impact rates on commercial housing prices in Vietnam. The paper also points out a number of specific factors affecting commercial housing prices that are different from those shown in previous studies.

Details

International Journal of Housing Markets and Analysis, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1753-8270

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Article
Publication date: 21 June 2021

Jiaying Lyu, Xi Leung, Billy Bai and Marla Stafford

This paper aims to examine the effectiveness of two types of hotel commercials [virtual reality (VR) versus traditional commercials] by proposing and testing a…

Abstract

Purpose

This paper aims to examine the effectiveness of two types of hotel commercials [virtual reality (VR) versus traditional commercials] by proposing and testing a presence-mediated model along with gender effects.

Design/methodology/approach

An experimental design is used to test the proposed hypotheses. Data were collected in China, and the Shangri-La hotel brand was chosen. University students were randomly assigned to watch either a hotel VR commercial or a hotel traditional video commercial. One HTC Vive VR headset was provided to those participants in the hotel VR commercial group.

Findings

The study revealed that VR commercials generate a higher level of vividness and interactivity among customers, which positively influence attitudes toward the ad, brand attitude and booking intention. Moreover, the findings showed that in the virtual environment, women, as compared to men, are influenced more by VR.

Originality/value

This research is the first to bring the presence model and gender effects together to better understand the effectiveness of VR in hospitality advertising research.

研究目的

本论文检验两种酒店广告类型的有效性(VR对比传统广告), 通过构建和检验存在-中介模型和性别影响。

研究设计/方法/途径

本论文使用实验设计方式来验证提供的模型。研究样本数据来自中国, 以香格里拉酒店品牌为例。本论文随机抽样大学学生, 一组看酒店VR广告, 另一组观看酒店传统视频广告。实验参与者使用HTC Vive VR头盔观看VR广告。

研究结果

研究结果表明, VR广告引发酒店客人的生动和互动性, 对广告、品牌态度、和预定房间意图有着积极影响。此外, 研究结果还表明女性相对男性在虚拟环境中受到VR更多影响。

研究原创性/价值

本论文是首个将存在模型和性别影响相结合, 更好地理解VR在酒店广告研究中的作用。

关键词 虚拟现实、酒店广告、广告有效性、存在、生动、互动性、性别影响

Details

Journal of Hospitality and Tourism Technology, vol. 12 no. 3
Type: Research Article
ISSN: 1757-9880

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Article
Publication date: 24 June 2021

Rukudzo Pamacheche and Helen Inseng Duh

Hairstyling entrepreneurs are experiencing increasing customer demand alongside the market competition. Building commercial friendships are one of their strategies to beat…

Abstract

Purpose

Hairstyling entrepreneurs are experiencing increasing customer demand alongside the market competition. Building commercial friendships are one of their strategies to beat the competition. However, the marketing benefits in terms of loyalty and pricing from this strategy are unknown. Following suggestions from the relationship marketing theory (RMT) that business benefits are gained from commercial friendships, this study aims to use ideas from RMT and those from models proposed by Bove and Johnson (2002) and Han et al. (2008) to examine the impact of hairstylist-client commercial friendship on four dimensions of personal loyalty to individual hairstylists and clients’ willingness to pay a premium price (WTPP).

Design/methodology/approach

Quantitative methods were used to collect and analyse data obtained from 562 hairstylists’ clients who had maintained the same hairstylist for 10 months in Johannesburg metropolis. Structural equation modelling using SmartPLS was used to test a conceptual model with eight hypotheses.

Findings

The results revealed that commercial friendship positively impacted affective, intention and behavioural personal loyalty dimensions and explained 49%, 47.9% and 46.9% of the variances, respectively. Of the four dimensions of personal loyalty, only behavioural loyalty positively influenced WTPP.

Originality/value

Unlike previous studies’ main focus on business-to-customer relationships and loyalty from a unidimensional perspective, this study contributes by revealing four dimensions of personal loyalty applicable in the haircare service sector. The findings confirm the business benefits suggested by the RMT, by showing that commercial friendship generates clients’ WTPP when they are behaviourally loyal. This guarantees profits and highlights the importance of nurturing close relationships in personal services.

Details

Journal of Research in Marketing and Entrepreneurship, vol. 23 no. 2
Type: Research Article
ISSN: 1471-5201

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Article
Publication date: 27 July 2021

Prabath Chaminda Abeysiriwardana and Udith Krishantha Jayasinghe-Mudalige

Key performance indicators (KPIs) are in use to determine how and the extent to which the business objectives of an organization are achieved. This paper aims to evaluate…

Abstract

Purpose

Key performance indicators (KPIs) are in use to determine how and the extent to which the business objectives of an organization are achieved. This paper aims to evaluate the contribution of a research institute in terms of KPIs to support its process of decision-making towards, etc., innovation, sustainability and improvement.

Design/methodology/approach

In light of this, a systemic review was conducted on a set of relevant scholarly studies to identify the trends which shed light on the possible critical success factors to be effectively used in research institutes in association with the development of commercial agriculture. It examines whether, and if so how KPIs that are highly associated with those critical success factors are disruptive in research culture in an institute with certain organization design to promote research on innovative commercial agriculture.

Findings

The study highlighted some important aspects of commercial agriculture that showed strong links with possible critical success factors that could be used to develop a possible KPI set for a research institute. The salient features in a model performance management system with such KPIs of a research institute having strategical contribution for commercial agriculture are further elaborated.

Originality/value

This manuscript is a conceptual piece that advocates research institutes geared towards commercial agriculture development to begin using KPIs as part of research culture to evaluate their success. The paper suggests that commercial agriculture – perhaps, especially in developing countries – faces many challenges and using KPIs could help diagnose when and why essential processes break down. This study shows possible avenues of KPI use in research institutes that have not been very well discussed or discussed meagerly that have high potential to be integrated into successful KPIs towards innovative commercial agriculture.

Details

Journal of Science and Technology Policy Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2053-4620

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Book part
Publication date: 7 December 2020

Matthew Lee and Julie Battilana

We consider how the commercialization of social ventures may result from their founders’ personal experiences of commercial organizing. Building on theories of individual…

Abstract

We consider how the commercialization of social ventures may result from their founders’ personal experiences of commercial organizing. Building on theories of individual imprinting, we theorize that the commercialization of social ventures is influenced by two types of commercial experience: parental imprinting from the commercial work experience of a founder’s parents, and work imprinting from a founder’s professional experience within for-profit organizations. We find support for our theory based on analysis of a novel dataset of over 2,000 nascent social ventures and their founders. We further find that the marginal effects of additional work imprinting from a founder’s commercial experience decline with the longevity of this experience. We discuss implications of our findings for literatures on social ventures, imprinting, and hybrid organizations.

Details

Organizational Hybridity: Perspectives, Processes, Promises
Type: Book
ISBN: 978-1-83909-355-5

Keywords

Content available
Book part
Publication date: 4 May 2018

Nursan Junita and Vivi Anggraini

Purpose – The purpose of this study is to get information on how the communication process transaction of commercial sex workers with customer occurs in province that…

Abstract

Purpose – The purpose of this study is to get information on how the communication process transaction of commercial sex workers with customer occurs in province that practices Syariah law system.

Design/Methodology/Approach – A qualitative design using phenomenological approach with purposive sampling technique was utilized to obtain data. Subjects were female commercial sex workers with age around 16–45 years. The subjects were from district Banda Sakti and Muara Dua Lhokseumawe.

Findings – The result of study showed that subjects used interpersonal communication of self-disclosure through social media communication which was supported by verbal and non-verbal communication that gives an equal reaction. The type of communication used by commercial sex workers during the process of transactions were through face to face and media communication. However, it was found some barriers that interfere while doing interpersonal communication during the transaction, such as adjustment problem of subject, an error communication, and misperception between the subject and the customer that used their services.

Research Limitations/Implications – The study only focuses on how communication process of transaction occurs; therefore, it is important to do further research that focuses on how the Syariah law system impacts psychological attitudes toward commercial sex workers and how it will reduce the activity of commercial sex workers in Aceh, as well as how the communication occurs between parent and child that contribute them to become a commercial sex worker.

Practical Implications – Government should prevent commercial sex workers increase in Aceh as well as parents should more aware about their children’s activities outside home and be more communicative with their children.

Originality/Value – This paper gives information to the Aceh government to make further decision making and implement Syariah law system consistently and with commitment.

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Book part
Publication date: 3 October 2012

Annette Stadman and Huub Ruël

Commercial diplomacy within the EU is currently a matter for the individual EU member states (MS). This results in different policies and practices. But to what extent do…

Abstract

Commercial diplomacy within the EU is currently a matter for the individual EU member states (MS). This results in different policies and practices. But to what extent do they really differ? This chapter presents the results of a comparative study on EU MS commercial diplomacy policies and practices. The policy goals and practices of all 27 MS were assessed via document analysis and interviews with commercial diplomats. The findings show considerable differences in terms of the responsible ministry, the policy focus, the network of foreign posts and the work performed at the foreign post. However, countries that entered the EU first seem to have similar commercial diplomacy policy and practices characteristics, as do the countries that entered the EU after 2003. Furthermore, the results of statistical tests show that countries that entered first are similar in size, wealth, share of EU trade, number of embassies inside the EU, number of employees at the foreign post and the activism of the foreign post. These similarities apply as well for the countries that entered the EU after 2003. Overall, this study concludes that home country characteristics (size, culture, government), host country characteristics (institutions, culture, regime) and the relationship between a home country and a host country affect the commercial diplomacy policies and practices.

Details

Commercial Diplomacy and International Business: A Conceptual and Empirical Exploration
Type: Book
ISBN: 978-1-78052-674-4

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Book part
Publication date: 22 November 2017

Roman Holý

This chapter provides a few practical cases in the framework of selected global challenges from the experience of a practitioner – commercial diplomat that have been…

Abstract

Purpose

This chapter provides a few practical cases in the framework of selected global challenges from the experience of a practitioner – commercial diplomat that have been chosen according to the combination of relevant experience and legitimacy issues.

Design/methodology/approach

This empirical study has no conceptual or big theoretical ambitions. The approach of a multiple case study was chosen as it provides a high-level view of different cases and questions describing practical aspects of selected theoretical topics in the work of a commercial diplomat in the framework of the International Business. Thus the simple narrative descriptions are shown below to provide some important or interesting elements in order to yield different and practical details of Business and Commercial diplomacy which are often different from the theoretical conclusions and outcomes. Hence, some challenges have been selected and analysed as it is assumed that narrative may provide a good insight into the decision-making and into the processes of Business and Commercial diplomacy.

Findings

It covers the role of the commercial diplomacy in the EU, the challenges of limited capacities, the comparison of OECD guidelines versus EU acquis communautaire, the sustainable development in the EU and in developing countries, the impact and potential of digitalisation, some notes on the tax avoidance and the importance of public–private partnership.

Originality/value

This study provides practical context for some global challenges and issues from the point of view of a commercial diplomat. There is also a trial for the new definition of Commercial diplomacy and comparison of approaches of Business, Commercial and Trade diplomacy to these issues.

Details

International Business Diplomacy
Type: Book
ISBN: 978-1-78743-081-5

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Book part
Publication date: 3 October 2012

Elena Bondarouk and Huub Ruël

The aim of this research is to contribute to the understanding of how commercial diplomats lobby for public procurement contracts. The institutional environment has…

Abstract

The aim of this research is to contribute to the understanding of how commercial diplomats lobby for public procurement contracts. The institutional environment has ramifications for the manner of lobbying and for the practice of commercial diplomacy. This research brings together these streams of literature, and a conceptual model is developed. By means of an in-depth, single-case study, investigating the lobbying activities of EU diplomats in Indonesia, the study aimed to illustrate the model and draw the list of lobbying activities applicable for commercial diplomats. The findings reveal that in a weak institutional development environment, the diplomats focus on informational lobbying and rely heavily on their networks. If the decision-making powers are decentralized, the diplomats target more decision-makers. If diplomats do not have an access to decision-makers then ‘voice’ lobbying is applied. If the decision-makers are not elected, the diplomats do not engage in constituency-building lobbying. The findings illustrate the plausibility of the introduced conceptual model. They also suggest that domestic factors, such as interest in the host country, priority status of the host country and historical bilateral ties can positively influence the lobbying activities of the diplomats as well.

Details

Commercial Diplomacy and International Business: A Conceptual and Empirical Exploration
Type: Book
ISBN: 978-1-78052-674-4

1 – 10 of over 100000