An Exploration of Commercial Diplomacy as a Set of Facilities to Support International Business to and from Emergent Markets

Abstract

Purpose

In a globalized world where emerging markets are more important than ever, there is an increasing pressure on international businesses and governments to work together. The set of facilities known as commercial diplomacy combines the interests of both by highlighting new markets and investment opportunities.

Methodology/approach

In this chapter, we present a literature review based on 56 relevant publications to assess what we currently know of this important activity.

Findings

The results indicate that research on commercial diplomacy consists of many subtopics, resulting in a patchy understanding of the topic as a whole.

Research limitations/implications

We discuss why integrative research focusing on the business–government relationship and the organization and the value of commercial diplomacy are needed from an international business perspective.

Citation

Ruël, H.J.M. and Visser, R. (2014), "An Exploration of Commercial Diplomacy as a Set of Facilities to Support International Business to and from Emergent Markets", Multinational Enterprises, Markets and Institutional Diversity (Progress in International Business Research, Vol. 9), Emerald Group Publishing Limited, Leeds, pp. 303-322. https://doi.org/10.1108/S1745-886220140000009012