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By using two cognitive tools, metaphors and analogies, structural concepts can be made more observable and touchable for architects. These tools can help architects and designers to physically demonstrate structural concepts for better understanding. Since familiarity with the structural concepts is imperative for architects, it is important to determine the extent in which architects sharpen and solidify their understanding of structural concept using two very valuable cognitive tools, metaphors and analogies. Although in recent years, the number of studies focusing on the usage of metaphor and analogy was on the rise, very few works have included views and opinions of correspondent users in the architectural domain. Furthermore, having both metaphor and analogy under one investigation could help the researcher to see which one, metaphor or analogy, professional architects prefer to use more and which one of them architects use in various stages in their design process. In this regard, purposive sampling was applied to collect the data from ten professional Iranian architects who had the experience of working in this domain for more than 10 years. The participants of this study went through a semi-structured interview and their reports were analysed qualitatively. The findings reveal that while designing, Iranian professional architects do not have any preferences because they can equally apply both metaphors and analogies, but when dealing with their students in academic setting, using metaphor as a cognitive tool can lead to better results. Furthermore, Iranian architects use metaphor more in the initial stages of the architectural design process because according to them this physiognomic perception enhance understanding of a design situation and stimulate creative solutions to the problem at hand. Conversely, analogy is mainly used in the concept generation phase.

The purpose of this paper is to propose a model to increase the efficiency and effectiveness of metaphor when used in financial news media reporting.

Theory in Cognitive Linguistics, Conceptual Metaphor Theory and Frame Semantics are used to demonstrate metaphor’s central role shaping human thought and understanding, producing conceptual frameworks used to understand abstract concepts in not only financial news media but also all human discourse. The deontological principles of the major financial news sources are presented which demonstrate a commitment to common core principles, such as “balance” and “accuracy”, yet few consider the potential role of metaphor toward achieving them. This research presents a minimum source domain model for describing stock market phenomenon to increase “interpretation reliability” based on the concepts of communicative efficiency and effectiveness.

This research presents a model for communicative efficiency and effectiveness of metaphor and metonymy (CEEMM) in financial reporting by presenting a minimum source domain model for describing stock market phenomenon to increase “interpretation reliability” when metaphor is used in financial news media sources.

While evidence for the role of metaphor and metonymy on behavior has been provided and in economic contexts, more research into the role that it plays in financial news media and the dynamics of how it influences consumer decisions is necessary.

CEEMM provides news media sources with a tool for standardizing the modes they use to semantically create and communicate knowledge of the stock market and stock market phenomenon. Reporting on stock market phenomenon will have, for the first time, objective parameters for using metaphor toward the fulfillment of journalism deontological principles.

CEEMM has the potential to increase clarity in the metaphors used, as they require less creative exploration on the part of readers. This results in greater levels of trust in news media sources and permits news consumers to make more well-informed financial decisions, as their perceptions of events will be less subjective to creative interpretation. This research should urge news media companies to publicly declare principles for metaphor and metonymic practice in their communication of financial data.

The paper presents the first model for increasing the communicative efficiency and effectiveness in the use of metaphor in financial news media.

The aim of this paper is to show that metaphors play an important role in the making of economics.

The paper’s discussion is situated within the framework of methodology of economics. It refers to recent studies on the role of metaphors in economics, as well as to the rhetoric – realism controversy (e.g. D. McCloskey versus U. Mäki).

The principal results of the paper are: the demonstration of the importance of metaphors in economics; and the claim that metaphors are not only used for rhetorical purposes but also serve as research tools indispensable in explaining economic phenomena. They are also essential in economic modeling.

The claim that economic models function as networks of metaphors needs further in-depth study, in particular drawing on insights from cognitive linguistics, where we find many interesting research projects currently underway, would be desirable.

The article contributes to the rhetoric – realism debate in economics. It adds some arguments to the literature claiming that rhetoric can be compatible with realism.

The more orthodox versions of our discipline as well as other social sciences are grounded in the common presupposition that science and philosophy be expounded by an especially true level of language characterized by precision and absence of ambiguity. For this reason, tropological linguistic forms such as metaphor are often held to be illicit, as unimportant or nonessential frills, deviant and parasitic on normal usage, for use by none but the poet. Argues that metaphor, far from being a mere stylistic device, is an indispensable, and indeed inseparable ingredient of all discourses whether literary, scientific, philosophical, or accounting. Draws heavily on Black’s (1962, 1978, 1993) interaction account of metaphor as a basis for explicating the poetic and rhetorical roles that metaphor may play in accounting discourse. Through presentation of three primary propositions with supporting metaphoric illustrations, suggests that metaphor is very much a part of the way in which accountants create and disseminate meaning about the world as both part of mundane accounting discourse and extensions of discursive practices.

The purpose of this paper is to propose future directions for research into stories and metaphors as concise communication tools that are particularly salient for the fast pace of today’s retail sales environment.

A cross disciplinary approach is taken to propose new avenues for sales communication research.

This work highlights research possibilities into the contextually sensitive constructs of stories and metaphors with associated theoretical approaches. This could improve research into stories and metaphors as communication techniques for retail selling.

The findings indicate that stories and metaphors are highly engaging sensemaking tools that salespeople can use in retail sales encounters. The lack of existing literature within the sales domain suggests a significant learning curve in demarcating the use of these tools.

Stories and metaphors are presently used by salespeople but without the benefit of extensive scientific understanding. This paper builds a foundation for research that could bring clarity to the use of these tools in retail selling.

Researchers will benefit from a finer grained conceptualization with which to examine sales communication. The proposed research should get sales practitioners a clearer understanding of using stories and metaphors in sales encounters.

This paper is a shared endeavour between client (Caroline) and therapist (Anne) which aims to examine the use of poetry in the construction of meaning in Cognitive Behavioural Psychotherapy (CBP).

The paper is a narrative account of the early stages of therapy and the role poetry played in developing an effective therapeutic relationship and in shaping the CBP formulation, which guides treatment. The text is illustrated with examples of poetry and song lyrics that have been used to construct meaning in the therapy and the authors' own reflections on this process. The paper begins with a brief outline of the theoretical principles of CBP and then moves on to discuss the use of metaphor as part of the therapy and its role in the development of a productive therapeutic relationship.

The paper provides a reflective narrative from the perspective of client and therapist and invites the reader to consider making links between the science of evidence based practice and the artistry necessary and inherent to the practice of CBP.

The interacting cognitive subsystems model (Teasdale and Barnard, 1993) from cognitive science is introduced as a theoretical rationale to provide an account of the efficacy and effectiveness of poetry in this context. This is the first time an evidence based theory from cognitive science has been used as the basis for an account of the utility of poetry in constructing meaning in CBP.

The purpose of this article is to analyze the decline of two central metaphors of macroeconomics, economics and markets, and suggests ways in which metaphoric vigor can be initiated to promote economic reflection, inter-disciplinary collaboration, and more productive engagement with the broader society. Economics and markets can be described as dead metaphors which have ceased to provide any metaphoric advantage or potential but which nevertheless remain central to economic discourse. At a time when economics is coming under societal scrutiny and being asked to explain its assumptions, predictive ability and social impact, the perceived distance and sterility of economic language presents a significant problem.

The central approach is an analysis of the ways in which metaphor come into being, provide regenerative insights and communicate open and creative discourse. Metaphor theory is introduced, as are theoretical considerations on the decline of conceptual metaphor through over familiarization.

Metaphor in economics is underexplored and this article suggests that a more engaged and creative approach will provide benefit within the discipline and will be necessary to sustain the ongoing discourse with those outside the field.

This article provides new insight into the problems associated with the failure to recognize and to resuscitate metaphor in macroeconomics. It provides original perspectives on the problem, and presents novel suggestions for reducing the communication difficulties that metaphor failure has produced, particularly in communicating economic perspectives with the broader society.

The purpose of this paper is to present research work on systemic and cybernetic knowingness: relating according to classical and original concepts: “(a)symmetry” and “subtleness”. There is an entire project focused on contemporary complexity versus the information‐knowledge dynamics.

The starting point is related to the denominations: “perverse effects” and “asymmetric conflicts”. The paper supports innovative (a)symmetric approaches on human beings, ITC and community: shrinking the gap between humanist and technologist perspectives; promoting an anthropocentric perspective with stimuli from the real world expressed by (old and new) ideas regarding the (re)construction of a world/e‐world balance through/within the triad: production, intelligence and morality; and illustrating a positive e‐world response by sketching innovative, synergy‐based, experimental ITC models, considering metaphors linked to the idea of an open definition of subtleness.

The paper finds a shrinking gap between our world and our e‐world, able to integrate biased perspectives and realising a composition of (a)symmetric matter within information/knowledge economy/society. Based on semantic transfer, there is a promising path to a creative partnership between humanists and technologists within the interactive modelling: connectedness‐communication versus incursion‐anticipation. From a knowledge engineering perspective, a solution can be reached more effectively by: a Wienerian view on the information and knowledge as (a)symmetric concepts/constructs – and a dually Göedelian view on the observability and controllability of a subtle entity/system toward a wisdom and/or consciousness society.

This paper provides information and knowledge on “information‐knowledge dynamics” research.

This paper explores the role of paradigms in information retrieval research. The nature of a paradigm is outlined and the fundamental sense of a paradigm as an exemplar is identified. The applicability of the paradigm concept to a multi‐disciplinary field such as information science is discussed and it is concluded that paradigms can be a legitimate feature of information science though they may not be connected with the development of normal science. The features of two paradigms operating in information retrieval research, (1) the physical paradigm and (2) the cognitive paradigm are outlined, and their origins, nature and role examined. It is argued that although most work in information retrieval research takes place within the physical and cognitive paradigms, neither provides the basis for a powerful paradigm directed science. An explanation for the failure to develop a powerful body of theory articulated within a well developed paradigmatic framework is offered with reference to the inherent categorial duality of the field.