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The few studies on the effects of a sponsorship termination do not consider the effects of different exit options on consumers’ attitudes toward the exiting sponsor. To fill this gap, the purpose of this paper is to investigate the effects of the extent of the exit (gradual vs entire) as well as the timing of the announcement (early vs late) on consumers’ attitudes. Moreover, this research considers the mediating role of the perceived abandonment of the sponsored party.

This research uses an experimental study (n=204). Data were collected among supporters of a German second division soccer team.

The results emphasize that the extent of the exit as well as the timing of the announcement influences consumers’ attitudes. They develop negative attitudes toward the withdrawing sponsor, especially when the sponsor exits entirely instead of gradually and announces the decision late instead of early. Furthermore, the results reveal that the perceived abandonment of the sponsored party mediates the effect of the extent of exit on attitudes.

The results help to formulate several exit options for the withdrawing sponsor that will help to minimize the possible negative effects on their brand. Specifically, the author recommends a gradual exit as well as an early announcement of the decision to prevent negative effects on the sponsor brand.

This study expands the research on the effects of a sponsorship termination on consumers’ attitudes toward the sponsor brand. Specifically, it is the first study that considers several aspects regarding the sponsor management of a sponsorship termination as important determinants of consumers’ attitudes.

To date, research on sponsorship considers the effects of only positive or only negative sponsorship information on consumers’ attitudes toward the sponsor brand. However, in practice, sometimes mixed information (positive and negative) is available that influences consumers’ sponsor evaluations. To mirror the information situation of the real world, the purpose of this paper is to investigate how the valence of sponsorship information (only positive vs mixed vs only negative) and the strength of sponsorship information (weak vs strong) influence the consumers’ attitudes toward the sponsor brand.

This research uses an experimental research design (n=210). Data were collected among students of a German university.

The results reveal that when the strength of information was weak, attitudes in the mixed information condition were not significantly worse than in the only positive condition and significantly better than in the only negative condition. In addition, when the strength of information was strong, attitudes in the mixed information condition were significantly worse than in the only positive condition and significantly better than in the only negative condition.

This study offers several practical recommendations regarding the sponsors’ evaluation of their investments and the decision to maintain or exit the sponsorship of a controversial object.

This study expands the research on the effects of available sponsorship information on consumers’ sponsor evaluation. The present research highlights the effects of different types of sponsorship information on consumers’ attitudes and considers the strength of information as a boundary condition of these effects.

Mr Ted Bray has recently been appointed as quality assurance manager for Ion Deposition Ltd of Corby, who operate the specialist vacuum deposition coating service for the aerospace, defence, automotive and general engineering industries.

The Editor of Library Review has invited me to write an article on my literary beginnings. It is a task at one and the same time happy and—well, if not sad it does make one aware of how “the sunrise blooms and withers on the hill.” I might best begin with the return of my people from South America to Glasgow (beloved by them) where, I recall, I was long homesick for the land of my birth. Charles Darwin, visiting my native country, Chile, was impressed chiefly by its sunshine, the visibility there, the keen clarity of its atmosphere. Though in time I learned to love Glasgow it seemed, in comparison, smoky.

The purpose of this study is to present a systematic review of the online service failure (OSF) literature and conduct an exhaustive analysis of academic research on this emerging research area.

The current study has adopted a structured systematic literature review approach to synthesize and assess the OSF literature. Further, the study uses the Theory-Context-Characteristics-Methodology (TCCM) framework to propose future research directions in the OSF domain.

This systematic review shows that OSF research is still developing and remains mainly incoherent. Further, the study develops a conceptual framework integrating the frequently reported antecedents, mediators, moderator and consequences in the extant literature. This review also synthesizes the theoretical perspectives adopted for this domain.

The study followed specific inclusion and exclusion criteria to shortlist articles. Further, articles published only in the English language were considered. Hence, the findings of this review cannot be generalized to all OSF literature.

This systematic review has classified antecedents into customers' and service providers' roles which will enable online service providers to understand all sets of factors driving OSF. It also synthesizes and presents service recovery strategies and emphasizes the role of online customer support to fix OSF.

The OSF literature is still developing and remains highly incoherent, suggesting that a synthesized review is needed. This study has systematically reviewed and synthesized the OSF literature to study its development over time and proposes a framework which provides a comprehensive understanding of OSF.

Although multi-brand loyalty (MBL) in consumer markets has been identified in previous brand loyalty research, empirical studies have not yet explored the facets of its different types. This paper aims to have a deeper understanding of MBL by investigating its different types and facets.

This study uses a sequential, qualitatively driven mixed-method design consisting of in-depth interviews and supplementary survey research.

The findings of this study suggest that mood congruence, identity enhancement, unavailability risk reduction and market competition are the most important facets that explains the two types of MBL (complementary-based and product substitutes). Furthermore, the findings show that the family factor can motivate consumers to be multi-brand loyal by adding brands to an initially family-endorsed brand.

This study advances the conceptual foundations of MBL and extends previous research on brand loyalty. Some of the findings may be limited to the economic and cultural context of relatively affluent countries with an abundance of market offers.

Marketing managers gain insights into how to manage brand loyalty and how to transition from MBL to single-brand loyalty.

The study generates novel insights into the facets of different types of MBL.

To propose a categorisation of customer loyalty types to further increase our understanding of the nature of loyalty.

By segmenting customers who are both loyal in attitude and behaviour to a brand, a model is proposed that differentiates between customers whose loyalty is inertial, and those whose loyalty is positive.

Four categories of loyal customer are proposed: captive, convenience‐seekers, contented and committed. The behaviours and attitudes that can be expected of customers in these different categories are discussed. It is also suggested that customers in different categories will respond in different ways to triggers to switching. Further research that investigates customers' reasons for loyalty behaviour in relation to a portfolio of brands is recommended to validate the model and to enhance understanding and predictability of customer loyalty propensities.

There is agreement that loyals are important for the future of the business, and that this category is deserving of special attention. Since loyalty is key in customer development and profitability, it is important to understand the loyalty condition in more detail, and to use this understanding to develop further the relationship with customers in the loyal category. The model proposed here subdivides loyals in Dick and Basu's categorisation based on behaviour and attitudes. Four categories of loyalty are proposed: captive, contented, convenience‐seeker and committed. Each is described and discussed, and their management implications and research agendas identified. It is noted that any one individual is likely to exhibit the characteristics of each of these categories in relation to different products, services, outlets, and their associated brands. This is a speculative model at this stage of development, which is intended to provoke further thought about the nature of loyalty.

This paper examines how mathematics teacher educators (MTEs) learn to enact equitable mathematics instruction using technology through lesson study (LS).

A LS team with three MTEs conducted three iterations of LS on teaching the Pythagorean Theorem in an in-person, technology-mediated environment. Many forms of data were collected: Desmos activities, videos of research lessons (RLs), videos of MTE RL debriefings, artifacts of student learning in the Desmos Dashboard, and MTEs' written self-reflection. The authors investigate the teacher educators' learning through LS by analyzing the MTE debriefings of the RLs using Bannister’s (2015) framework for teacher learning in communities of practice.

The MTEs learned to enact equitable mathematics instruction using technology through addressing emerging issues related to intellectual authority and use of student thinking. Throughout the LS, the MTEs sought ways of promoting students' mathematical authority and using student thinking through features of the Desmos platform.

This study focuses on MTEs' learning without examining participating preservice teachers' learning. It demonstrates the benefits of LS for MTEs' professional learning.

This study showcases how a research-based Desmos activity is used and refined to promote MTE learning how to implement equitable mathematics instruction.

The study contributes to better understanding of how LS could be used to develop MTEs' professional learning. Moreover, the dual process of participation and reification was concretized through diagnostic and prognostic frames in the LS context, which enriches the concept of community of practice.

Since the first Volume of this Bibliography there has been an explosion of literature in all the main areas of business. The researcher and librarian have to be able to uncover specific articles devoted to certain topics. This Bibliography is designed to help. Volume III, in addition to the annotated list of articles as the two previous volumes, contains further features to help the reader. Each entry within has been indexed according to the Fifth Edition of the SCIMP/SCAMP Thesaurus and thus provides a full subject index to facilitate rapid information retrieval. Each article has its own unique number and this is used in both the subject and author index. The first Volume of the Bibliography covered seven journals published by MCB University Press. This Volume now indexes 25 journals, indicating the greater depth, coverage and expansion of the subject areas concerned.

What access did readers have to fiction in Britain during the Romantic period? To what extent might the fiction market have been segmented into readers who borrowed their novels from libraries ‐ sometimes stealing or failing to return them ‐ and those who bought them new or second‐hand at bookshops? Many circulating‐library proprietors would also serve the novel‐reading population in their capacity as professional booksellers. As librarians, they would promote the value‐for‐money aspect of renting fiction to readers of limited means; as booksellers, they enabled readers to purchase their particular favourites among their bookstocks as well. Purchasing a book, though, did not equate with genuinely wishing and intending to read it. Failing to return a circulating‐library novel, or stealing one, may have been a stronger indication that a title was indeed being selected to be read ‐ and then being retained to be re‐read.