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The specific challenges which small and medium‐sized enterprises (SMEs) face lead to a special knowledge management system with harmonised methods and supporting software tools. This paper seeks to address this issue.

A theoretical framework is proposed as a layer concept to describe the special situation of knowledge management in SMEs. Based on this framework empirical studies were conducted in German‐speaking countries to find out the relevant methods and tools supporting knowledge management in SMEs.

The outcome of the empirical study describes methods of knowledge management supporting the four key knowledge processes in SMEs, i.e. knowledge identification, knowledge acquisition, knowledge distribution and knowledge preservation. The results are explained in the developed “TechnicalSocialSocialTechnical Model” (TSST Model), which is a balanced system for technical and social knowledge applications.

The empirical study presented provides a model for knowledge management support in SMEs in German‐speaking countries. Further research will expand the empirical data on an international focus.

The developed TSST Model is currently used for the implementation of knowledge management systems in Austrian SMEs. The developed TSST Model functions as a decision support framework for SMEs to select technical and social knowledge methods according to the corresponding knowledge processes.

This research aims to investigate cooperative strategies within the Chilean wine cluster, in particular the factors that influence the development of inter‐firm marketing cooperation.

A 2011 census of the Chilean wine cluster was undertaken. A 30 per cent response rate was obtained and the results are presented.

The results highlight that location benefits of collaboration and access to information and technologies are important to success. Previous research has tended to focus on the issue of terroir. Results also provide evidence of cooperation between firms located close to the focal firm, in particular those directly involved in its value chain. There is also evidence of firms cooperating in marketing activities designed to attract new customers and to strengthen the resulting B2B relationship.

The findings shed light on strategies for the enhancement of formal and informal business networks as a facilitator of effective inter‐firm cooperation in marketing, particularly within SMEs. This study will also be of interest to local authorities and industry bodies seeking to enhance cooperation between local clustered firms.

This study contributes to the understanding and definition of traditional and marketing externalities that cluster “members” accrue as a result of co‐location.

This paper aims to focus on the perceived role of clusters in inter‐firm cooperation and social networks.

The study was carried out in a region of Latin America where limited research has been conducted in terms of inter‐firm relationships. Managers from three key natural resources‐based industries in Chile participated in the survey; one of these industries constituted a well‐defined cluster whereas the other two did not. The survey assessed managers' perceptions of the benefits and opportunities of inter‐firm cooperation in strategic marketing activities.

Results support the advantages of clusters. Managers of firms which are part of clustered industries tend to perceive more benefits and opportunities for inter‐firm co‐operation in marketing activities. Additionally, significant differences between clustered and non‐clustered industries in terms of their co‐operation behavior and objectives were found.

The findings shed light on strategies for the enhancement of inter‐firm cooperation in marketing, of particular value for marketers in small‐and‐medium sized enterprises. The paper suggests establishing new clusters and promoting more regional clusters policies since clustering seems to provide better and positive inter‐firm interaction leading to cooperation.

There are lessons to be learned at national and regional levels for Latin American and emerging economies fostering new industry cluster policies.

Clustered firms and industries may result in more innovative marketing strategies at both local and international levels than non‐clustered firms. The authors encourage regional development bodies to foster more cooperation among firms and trade associations.