Search results

This chapter discusses the emerging network science approach to the study of complex adaptive systems and applies tools derived from statistical physics to the analysis of tourism destinations. The authors provide a brief history of network science and the characteristics of a network as well as different models such as small world and scale free networks, and dynamic properties such as resilience and information diffusion. The Italian resort island of Elba is used as a case study allowing comparison of the communication network of tourist organizations and the virtual network formed by the websites of these organizations. The study compares the parameters of these networks to networks from the literature and to randomly created networks. The analyses include computer simulations to assess the dynamic properties of these networks. The results indicate that the Elba tourism network has a low degree of collaboration between members. These findings provide a quantitative measure of network performance. In general, the application of network science to the study of social systems offers opportunities for better management of tourism destinations and complex social systems.

The application of network theory and social network analysis (SNA) to tourism and hospitality is recent. Nonetheless, several authors have been applying the method contributing to regional planning, local-level tourism networks, tourism policy and governance, innovation, entrepreneurship, knowledge transfer, and learning. This chapter aims to characterize the use of SNA in tourism and hospitality research. Specifically, it intends to: (i) present the framework of SNA in a methodological perspective; (ii) perform a bibliometric analysis of SNA use in tourism and hospitality research; (iii) systematize the dimensions and metrics that researchers can use to apply SNA, namely the relevance for tourism; and (iv) present a case study analyzing tourism innovation networks. This chapter brings important contributions to tourism and hospitality research and practice, by focusing on the theoretical framework and practical application of SNA, providing relevant conceptual and practical knowledge that will empower researchers to use this method in tourism and hospitality studies.

Samirah Al-Saleh <sameeraalsaleh@hotmail.com> is a lecturer in geography and tourism at King Abdul Aziz University, Jeddah, Saudi Arabia. She is also a doctoral candidate in the Faculty of Business and Law at the University of Sunderland, United Kingdom. She has participated in numerous tourism conferences in Saudi Arabia and abroad. She has contributed to the journal, Al Aqiq, in a recent special edition on the topic of domestic tourism in Saudi Arabia.

Figs. 2 and 3 illustrate the impact of different cues-in-contexts affecting the implicit thinking and sensemaking of the observer (e.g., researcher) to the emic story being told in the visuals. The creation of Figs. 2 and 3 rests on a theoretical platform of Carl Jung's (2009) archetypal theory and method of decoding his own dreams. Jung's (2009) paintings of his dreams to enable conscious interpretation of his conversations within the collective unconscious inform a call for creating visual narrative art to inform meanings of personal and collective unconscious relating to stories consumers tell about buying and using brands.The collective unconscious contains the wisdom and experience of untold ages and thus represents an unparalleled guide for explaining the meaning of what is happening and what will happen. “Active imagination” and “self-experimentation” are terms Jung refers to in his use of paintings and sculpture to create dialogues between “directed thinking” (conscious thinking or what in the 21st century is referred to as “system 2 thinking”) and fantasy thinking (personal and collective unconscious, what is similar to “system 1 thinking,” see Evans, 2003). (Woodside, Megehee, & Sood, 2011).

The Jason Bourne series of films (2002–2016) are widely acknowledged with helping to successfully re-invent the action thriller genre in the 2000s by focusing more on motivation and plot than over-the-top spectacle. Featuring a profoundly wounded son figure in the titular character, the films are indicative of an awareness of the vulnerabilities and reactions of a fatherless masculinity within a post-Cold War political reality.

This chapter will argue that Bourne's onscreen pain and subsequent violent responses to his various narrative predicaments are a result of being repeatedly betrayed by a series of older males, in many cases, father surrogates. Bourne's experience of this paternal disruption and betrayal is the key psychological motivating factor, with the films and the story arc of the character only being resolved when both he and the audience finally discover and reconcile the role that his biological father played in shaping his destiny and his life. This ‘father hunger’ – in effect a need for a continuative masculinity – that Jason Bourne experiences, and that is arguably at the heart of the franchise, will be analysed and explored within the contexts of post-Jungian screen theory. Alongside the deliberately casting of ‘quality’ actors (such as Brian Cox, Joan Allen, Tommy Lee Jones, David Strathairn) and other formalist elements of the text, archetypal energies and symbolism are also rife throughout the film, and can be, in part, credited with the critical and commercial success of the films. Finally, the films are put in their cinematic context in terms of the influence they subsequently exerted on other action film franchises – particularly James Bond (1962 to present).