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Article
Publication date: 8 November 2022

Chloe Steadman and Steve Millington

As a core element of the marketing mix, place is of central concern within marketing. Yet existing literature typically presents accounts of research about rather than with…

Abstract

Purpose

As a core element of the marketing mix, place is of central concern within marketing. Yet existing literature typically presents accounts of research about rather than with places. The purpose of this paper, therefore, is to argue that engaged scholarship can help academics, practitioners, policymakers and communities to work collaboratively to solve place-based “wicked problems”. Specifically, this paper focuses on high street revitalisation, a challenge frustrating policymakers and communities since the 1980s.

Design/methodology/approach

This paper draws on a mixed-method research project conducted with place-based stakeholders in Manchester, the UK, to discuss the benefits and challenges arising through an engaged scholarship approach.

Findings

The authors outline several benefits to engaged scholarship, including forming tailored solutions to place-based problems, engendering trust and ongoing research partnerships and generating real-world impact beyond the academy. However, the authors also draw attention to the challenges including political sensitivities within places, additional layers of scrutiny and challenges to dissemination arising through partnership working with organisations external to the university.

Originality/value

Whereas a range of techniques have been used to research places within marketing, engaged scholarship is lacking. This paper, therefore, provides first-hand insights into the benefits and challenges that the authors experienced using the approach. This is of significance because of the rising importance of generating real-world impact within the academy, which the authors feel requires more institutional support. This paper also suggests Van de Ven’s diamond model of engaged scholarship extends to encompass issues of research governance.

Details

Qualitative Market Research: An International Journal, vol. 25 no. 5
Type: Research Article
ISSN: 1352-2752

Keywords

Content available
Article
Publication date: 5 March 2018

Dominic Medway, Gareth Roberts and Chloe Steadman

472

Abstract

Details

Journal of Place Management and Development, vol. 11 no. 1
Type: Research Article
ISSN: 1753-8335

Abstract

Details

Journal of Place Management and Development, vol. 10 no. 5
Type: Research Article
ISSN: 1753-8335

Article
Publication date: 14 January 2020

Julie Grail, Catherine Mitton, Nikos Ntounis, Cathy Parker, Simon Quin, Chloe Steadman, Gary Warnaby, Emily Cotterill and Diane Smith

The purpose of this paper is to review the development and current position of Business Improvement Districts (BIDs) in the UK, drawing on the content within a State-of-the-Art

Abstract

Purpose

The purpose of this paper is to review the development and current position of Business Improvement Districts (BIDs) in the UK, drawing on the content within a State-of-the-Art Review of Business Improvement Districts in the UK: setting the agenda for policy, practice and research, commissioned by The BID Foundation and produced by members of the Institute of Place Management.

Design/methodology/approach

The paper is divided into seven main sections. The first section defines the concept of BIDs, outlines their process of establishment and provides a brief critique of BIDs from the academic literature. Second, the process of introducing BIDs into the UK is discussed. Third, the different types of BIDs that currently exist are detailed. The fourth section outlines the development of BIDs since their introduction in 2004. Fifth, an analysis of BID ballots is provided, involving details of ballot results, demonstrating a general improvement as BIDs develop over time. The sixth section comprises a discussion of unsuccessful ballots and BID terminations. The paper concludes with a brief analysis of issues BIDs face in the UK, looking into the future.

Findings

The paper contains three main empirical contributions: first, a numerical analysis of the different types of BIDs in the UK; second, a timeline of their development from 2005 to 2018; and third, a statistical analysis of BID ballot results over this period, with an indication of the numbers of unsuccessful ballots and BID terminations.

Originality/value

This paper provides the first comprehensive overview of BIDs in the UK detailing development and performance (e.g. ballot results) in the 15 years since their introduction.

Details

Journal of Place Management and Development, vol. 13 no. 1
Type: Research Article
ISSN: 1753-8335

Keywords

Content available
Article
Publication date: 17 April 2020

Peter Varley, Chloe Steadman and Annelie Sjolander Lindqvist

469

Abstract

Details

Journal of Place Management and Development, vol. 13 no. 2
Type: Research Article
ISSN: 1753-8335

Abstract

Details

Qualitative Market Research: An International Journal, vol. 25 no. 5
Type: Research Article
ISSN: 1352-2752

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