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The unstable money demand function over the recent decades may explain the unsatisfactory performance of the exchange rate model. Numerous studies have shown that Divisia money serves as a better variable for a stable money demand function. In this study, Divisia money is used as an alternative money supply in MYR/USD exchange rate determination. This study finds that Divisia money differential, real income differential, relative short-term interest rate and real stock prices affect the MYR/USD exchange rate in the long run. The major implication of this study is that policy-makers could monitor the MYR/USD exchange rate via the money supplies following the principle of Divisia monetary aggregate, which assigns higher weightage to more frequently traded monetary assets.

The COVID-19 pandemic has sped up the digital shift in finance, leading to more people having access to financial services and presenting new opportunities and challenges. This chapter looks at how digital finance has changed during the pandemic, focusing on how it’s made financial services more accessible, helped lessen gender disparities, boosted digital financial understanding, and dealt with potential risks. Since the pandemic, the use of digital financial services has grown rapidly, helping to overcome geographical limitations and increase financial inclusion. This change has been especially helpful for marginalized groups and women, significantly reducing the gender gap in financial inclusion. Meanwhile, understanding digital finance literacy has become crucial for effectively using digital financial services. However, the move towards digitization brings its own challenges, especially new financial risks. These risks require increased consumer awareness, better education, and stricter regulation. The chapter concluded by saying that the path of digital finance after the pandemic is a mix of opportunities and challenges. As a result, we need a careful and balanced approach to increase financial inclusion while also protecting against potential financial risks, ultimately aiming for a fairer, more stable, and more inclusive financial landscape.

Digital financial inclusion is a need of the recent era in order to flourish the growth of economies as well as businesses and individuals. Thus, varieties of digital technologies are launched to provide ease and leverage to customers’ financial needs. Among the well-known digital technologies, Fintech emerged as a well-known and accepted form of digital technologies. However, the acceptance level is much lower, especially in developing sides of the world like Pakistan where issues related to cyber-security are the major hindrance in the way of digitization and n-tier online payments. However, with a massive youth population, Pakistan also has the opportunity to use Fintech as the major tool for economic and social development. Therefore, this chapter has been written purposely to shed light on the importance, use, and role of Fintech in the growth of developing countries like Pakistan. The purpose is to increase the knowledge of youth about financial technologies especially Fintech so they may embrace their abilities with technological innovation, especially for their financial needs. On the other side, the chapter will also address the lack of research on this emerging trend to diverge the focus of researchers and academicians towards Fintech and its uses, scope, implications, and benefits for developing countries.

Artificial intelligence (AI) has already changed the financial industry by increasing the accessibility and inclusiveness of financial services. While acknowledging the challenges posed by AI, this chapter provides insights into the positive impact of AI in promoting financial inclusion. AI has greatly enhanced credit scoring and risk assessment through the use of non-traditional data sources, enabling individuals with limited credit histories and low incomes to access loans and financial products. In addition, the implementation of AI-powered customer identification and verification systems has enhanced security measures while reducing the risk of fraudulent activity. However, the digital divide still remains a challenge to achieve wide financial inclusion. Limited access to technology and digital skills keeps some people from fully benefiting from AI-powered financial services. Access to loans through AI systems may seem convenient, but it also raises concerns about excess borrowing and the resulting unsustainable debt levels. In the age of digital finance, privacy and data security are still key issues. The chapter concludes by highlighting that more research is needed to address these challenges. By fully understanding the potential of AI, as well as its limitations, the power of technology can be harnessed to create more inclusive economic opportunities for everyone, especially those living in poorer areas.

The sources and platforms utilized for environmental communication have been significantly expanded by the emergence of social media. The validity, form, and content of environmental communication processes are particularly radical departures from conventional media, making personal green blogs important of study as areas of everyday culture politics where people make understanding of environmental challenges. There is currently a lack of research on how social media might encourage green behaviours. This research reveals the impact of social media use and green blogging on green purchasing behaviour, which is supported by the social learning theory. Present study shows that social media use and green blogging have a substantial positive connection, drawing on a sample of 580 respondents from Pakistan examined using structural equation modelling. Both notions have a considerable impact on consumers' intentions to make green purchases, and social media trust plays a moderating role in this relationship. Furthermore, social media trust considerably modifies the connections between green blogging and social media use that is related to green behaviour. The current study is novel and offers important information to understand how social media might promote eco-friendly habits and behaviour.

This chapter examines the significance of green innovation and technologies for sustainable business in Asia, focussing on the issues and challenges confronted by contemporary sustainable business models. The concept of sustainable development is introduced, which seeks to minimize negative impacts on ecosystems and preserve the environment for future generations. This chapter's methodology entails a comprehensive review of existing literature and research on green innovation, green technology, and sustainable business models in Asia. The expansion of ‘green’ energy is directly proportional to the global demand for energy resources. Understanding how green innovation influences a company's capacity for sustainable development is essential for identifying the factors that influence sustainable business models and their economic consequences. Green innovation practices encompass a variety of factors, including government regulations, preferences, supplier competence, and consumer concerns. Green technologies, such as green human resource management (HRM) practices and green innovation practices, play a crucial role in attaining sustainable development by conserving energy, protecting the environment, and enhancing business efficiency. Businesses that adopt green innovation acquire a competitive edge and enhance their performance. This chapter emphasizes the importance of green innovation research and application for business stability in Asia, where sustainability and green concepts are acquiring momentum. Customer, government, and societal pressures further emphasize the significance of green innovation in businesses. For the success of ecological innovation practices, collaboration and knowledge-sharing among various stakeholders are crucial. The adoption of green innovation practices is influenced by external environmental impacts, stakeholder pressure, and organizational support. Green technology innovation, which concentrates on resource conservation, energy efficiency, and environmental protection, is crucial to the sustainability of a business. This chapter concludes by emphasizing the importance of business sustainability in achieving environmental and economic goals and assuring sustainable corporate development. Long-term success requires an understanding of the process of value creation, delivery, and capture within sustainable business models.