Search results

Although the use of artificial intelligence (AI) has been estimated to be up to 56% in the last decade, the adoption rate of AI for communication activities is still low. The lack of in-depth literature on the subject, and the limited sharing of the experience gained by companies, limits the creation, dissemination and consolidation of understanding in this area. The purpose of this study is to solve the problem of the absence of knowledge, identification, skills development and introduction of an innovation (such as the AI in the business communication) in the company, with the principles of knowledge management (KM).

This study adopts the perspective of KM to provide guidelines for the definition of standards and facilitate the introduction of AI in business communication.

To the best of the authors’ knowledge, this study is the first to relate the perspectives of business communication, AI and KM, activating a virtuous circle between KM and AI. At the centre of the proposed model are people, processes and technologies, based on which KM represents the ideal perspective to define the implementation of AI. This is primarily from the perspective of augmented intelligence, owing to the inability of AI to completely replace humans in the business communication processes, as it lacks, among others, emotional intelligence.

This study finds in KM a possible strategy to solve the problems faced so far in applying AI in business communication processes, providing a model capable of transforming and adapting itself to the context, thanks to the open approach.

This study contributes to the literature by linking the introduction of emerging technology (AI) in a specific process, such as business communication, from the KM perspective.

By using the lens of knowledge-based view (KBV) and focusing on individual loci of knowledge, the present study addresses whether marketing knowledge management (MKM) is rooted in individual dynamic capabilities (DCs) and consequently whether it has a close relationship with the three main DCs, namely, the ability to solve a problem (substantive capability); the adaptation to rapid changes (adaptative capability); and the ability to change the way individuals solve problems (change capability).

The present study aimed to examine the effects of MKM (the quantitative variable) on DCs (the quantitative variables). Drawing on the relevant literatures, the researchers have developed a model that defines the subjects of the empirical test. To do this, the authors opted for a hypothetico-deductive approach, which is commonly used in quantitative studies. The empirical analysis involved a linear regression and a sample of 105 managers of Italian companies operating in the knowledge intensive sector.

Substantive, adaptive and change capabilities were all positively correlated with MKM. The results indicate the significant need for individual DCs to improve business performance in terms of creativity, innovation, and flexibility in response to market changes.

The authors show that individual MKM has a strong relationship with individual DCs when the employees have the capacity to solve problems, adapt, and change. In turn, managers are strategically creative and imagine future possibilities in the international marketing sphere. This includes procedures and routines to learn in local markets. The study also stresses the fact that individuals represent the primary loci of knowledge.

The paper positions social and technological innovation as pivotal counterforces to conservative resistance against change, particularly in light of the recurrent economic and technological upheavals characterizing the present shape of capitalism.

The research adopts a qualitative methodology, rooted in a comparative case study approach, offering a critical retrospective analysis of societal disruptions and transformations. Central to this methodological framework is the construct of sensemaking, which is characterized as the process by which collective entities retrospectively develop plausible narratives that rationalize their experiences. The approach is informed by the dynamics of socio-ecological systems, which are understood to undergo cyclical phases of growth, stabilization, collapse, and regeneration.

The study shows evidence that resilience and adaptability are more authentically gauged by socio-technological responses to cyclical disruptions and recoveries. It delineates sensemaking as a crucial socioecological mechanism through which elicitation emerges and societies and organizations navigate these cycles, forging shared narratives from collective experiences that are driven by plausibility rather than mere accuracy.

The research calls for the development of policies that synthesize disruptive innovations with strategies for social cohesion. Such policies must ensure the protection of the socioeconomic texture from implicit structural precariousness arising from innovation. The ability to integrate and institutionalize change is emphasized as crucial, demanding a synergy between innovative creativity, new normative frameworks, and the preservation of fundamental societal values.

The paper challenges reductionist technological interpretations of societal changes, advocating for a holistic perspective that accounts for the redistributive and elicitation roles as vital to the evolution of socio-economic systems. The value of this research lies in its comprehensive framing of these transformations, underscoring the importance of a multi-faceted understanding in the effective management of socioeconomic change.

The COVID-19 wave spread all over the global market, affecting all industries. This paper aims to develop the understanding of how service systems can enhance their viability when facing rapid systemic changes.

The authors use data from Reddit, and particularly the subreddit r/coronavirus, to identify posts that discuss the impact of coronavirus on business. The authors use an algorithm to scrape the data with business-related search terms and elaborate relevant posts.

The findings show key topics and related sentiments on the impact of COVID-19 on business. Service systems can enhance viability by identifying alternative paths for emerging opportunities (by being creative), seize opportunities offered by the changing environment (by being opportunistic), not compromise conditions for internal balance (by being resilient), focus attention on critical purposes (by being essential) and perform nonharmful actions (by being responsible).

This paper proposes a framework depicting five possible key enhancers of viability to face a systemic crisis. In brief, companies need to ensure that they are creative, opportunistic, resilient, essential and responsible.