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1 – 10 of over 1000Donghee Shin, Saifeddin Al-Imamy and Yujong Hwang
How does algorithmic information processing affect the thoughts and behavior of artificial intelligence (AI) users? In this study, the authors address this question by focusing on…
Abstract
Purpose
How does algorithmic information processing affect the thoughts and behavior of artificial intelligence (AI) users? In this study, the authors address this question by focusing on algorithm-based chatbots and examine the influence of culture on algorithms as a form of digital intermediation.
Design/methodology/approach
The authors conducted a study comparing the United States (US) and Japan to examine how users in the two countries perceive the features of chatbot services and how the perceived features affect user trust and emotion.
Findings
Clear differences emerged after comparing algorithmic information processes involved in using and interacting with chatbots. Major attitudes toward chatbots are similar between the two cultures, although the weights placed on qualities differ. Japanese users put more weight on the functional qualities of chatbots, and US users place greater emphasis on non-functional qualities of algorithms in chatbots. US users appear more likely to anthropomorphize and accept explanations of algorithmic features than Japanese users.
Research limitations/implications
Different patterns of chatbot news adoption reveal that the acceptance of chatbots involves a cultural dimension as the algorithms reflect the values and interests of their constituencies. How users perceive chatbots and how they consume and interact with the chatbots depends on the cultural context in which the experience is situated.
Originality/value
A comparative juxtaposition of cultural-algorithmic interactions offers a useful way to examine how cultural values influence user behaviors and identify factors that influence attitude and user acceptance. Results imply that chatbots can be a cultural artifact, and chatbot journalism (CJ) can be a socially contextualized practice that is driven by the user's input and behavior, which are reflections of cultural values and practices.
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Abdul Wahid Khan and Abhishek Mishra
This study aims to conceptualize the relationship of perceived artificial intelligence (AI) credibility with consumer-AI experiences. With the widespread deployment of AI in…
Abstract
Purpose
This study aims to conceptualize the relationship of perceived artificial intelligence (AI) credibility with consumer-AI experiences. With the widespread deployment of AI in marketing and services, consumer-AI experiences are common and an emerging research area in marketing. Various factors affecting consumer-AI experiences have been studied, but one crucial factor – perceived AI credibility is relatively underexplored which the authors aim to envision and conceptualize.
Design/methodology/approach
This study employs a conceptual development approach to propose relationships among constructs, supported by 34 semi-structured consumer interviews.
Findings
This study defines AI credibility using source credibility theory (SCT). The conceptual framework of this study shows how perceived AI credibility positively affects four consumer-AI experiences: (1) data capture, (2) classification, (3) delegation, and (4) social interaction. Perceived justice is proposed to mediate this effect. Improved consumer-AI experiences can elicit favorable consumer outcomes toward AI-enabled offerings, such as the intention to share data, follow recommendations, delegate tasks, and interact more. Individual and contextual moderators limit the positive effect of perceived AI credibility on consumer-AI experiences.
Research limitations/implications
This study contributes to the emerging research on AI credibility and consumer-AI experiences that may improve consumer-AI experiences. This study offers a comprehensive model with consequences, mechanism, and moderators to guide future research.
Practical implications
The authors guide marketers with ways to improve the four consumer-AI experiences by enhancing consumers' perceived AI credibility.
Originality/value
This study uses SCT to define AI credibility and takes a justice theory perspective to develop the conceptual framework.
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Xiujuan Chen, Shanbing Gao and Xue Zhang
In order to further advance the research of social bots, based on the latest research trends and in line with international research frontiers, it is necessary to understand the…
Abstract
Purpose
In order to further advance the research of social bots, based on the latest research trends and in line with international research frontiers, it is necessary to understand the global research situation in social bots.
Design/methodology/approach
Choosing Web of Science™ Core Collections as the data sources for searching social bots research literature, this paper visually analyzes the processed items and explores the overall research progress and trends of social bots from multiple perspectives of the characteristics of publication output, major academic communities and active research topics of social bots by the method of bibliometrics.
Findings
The findings offer insights into research trends pertaining to social bots and some of the gaps are also identified. It is recommended to further expand the research objects of social bots in the future, not only focus on Twitter platform and strengthen the research of social bot real-time detection methods and the discussion of the legal and ethical issues of social bots.
Originality/value
Most of the existing reviews are all for the detection methods and techniques of social bots. Unlike the above reviews, this study is a systematic literature review, through the method of quantitative analysis, comprehensively sort out the research output in social bots and shows the latest research trends in this area and suggests some research indirections that need to be focused in the future. The findings will provide references for subsequent scholars to research on social bots.
Peer review
The peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-06-2021-0336.
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Imdadullah Hidayat-ur-Rehman and Yasser Ibrahim
A number of recent artificial intelligence (AI)-enabled technologies, including summarisers, paraphrasers and the cutting-edge chatbots not only have outstanding potentials in…
Abstract
Purpose
A number of recent artificial intelligence (AI)-enabled technologies, including summarisers, paraphrasers and the cutting-edge chatbots not only have outstanding potentials in modern educational systems but also could lead to a dramatic paradigm shift in the whole education process. This study aims to explore the factors that shape the academic community’s desire and intention to use AI conversational chatbot technology, with a particular focus on the leading ChatGPT.
Design/methodology/approach
This study uses a mixed method approach to explore the educators’ adoption of chatbots through an empirically validated model. The model, known as the “Educators’ Adoption of ChatGPT”, was developed by integrating the theoretical foundations of both the Unified Theory of Acceptance and Use of Technology and Status Quo Bias (SQB) frameworks, as well as insights gathered from interviews. The relationships within this model were then tested using a quantitative approach. The partial least squares-structural equation modelling method was used to analyse 243 valid survey responses.
Findings
The outcomes of the analysis indicated that perceived educators’ effort expectancy, educators’ autonomous motivation, perceived learners’ AI competency, perceived educators’ competency, innovative behaviour towards technological agility and perceived students’ engagement are significant determinants of educators’ intention to use chatbots. In contrast, perceived unfair evaluation of students, perceived students’ overreliance and perceived bias/inaccuracies were shown to have significant impacts on the resistance to use the technology, which typically implies a negatively significant influence on the educators’ use intention. Interestingly, perceived fraudulent use of ChatGPT was proven insignificant on the resistance to use chatbots.
Originality/value
This study makes a significant contribution to the field of educational technology by filling the gap in research on the use and acceptance of AI-enabled assistants in education. It proposes an original, empirically validated model of educator adoption, which identifies the factors that influence educators’ willingness to use chatbots in higher education and offers valuable insights for practical implementation.
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Neeraj Dhiman and Mohit Jamwal
Despite the proliferation of service chatbots in the tourism industry, the question on its continuance intentions among customers has largely remain unanswered. Building on an…
Abstract
Purpose
Despite the proliferation of service chatbots in the tourism industry, the question on its continuance intentions among customers has largely remain unanswered. Building on an integrated framework using the task–technology fit theory (TTF) and the expectation–confirmation model (ECM), the present study aims to settle this debate by investigating the factors triggering customers to continue to use chatbots in a travel planning context.
Design/methodology/approach
The research followed a quantitative approach in which a survey of 322 chatbot users was undertaken. The model was empirically validated using the structural equation modelling approach using AMOS.
Findings
The results reveal that users’ expectations are confirmed when they believe that the technological characteristics of chatbots satisfy their task-related characteristics. Simply, the results reveal a significant and direct effect of TTF on customers’ confirmation and perceived usefulness towards chatbots. Moreover, perceived usefulness and confirmation were found to positively impact customers’ satisfaction towards chatbots, in which the former exerts a relatively stronger impact. Not surprisingly, customers’ satisfaction with the artificial intelligence(AI)-based chatbots emerged as a predominant predictor of their continuance use.
Practical implications
The findings have various practical ramifications for developers who must train chatbot algorithms on massive data to increase their accuracy and to answer more exhaustive inquiries, thereby generating a task–technology fit. It is recommended that service providers give consumers hassle-free service and precise answers to their inquiries to guarantee their satisfaction.
Originality/value
The present work attempted to empirically construct and evaluate the combination of the TTF model and the ECM, which is unique in the AI-based chatbots available in a tourism context. This research presents an alternate method for understanding the continuance intentions concerning AI-based service chatbots.
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Wajeeha Aslam, Danish Ahmed Siddiqui, Imtiaz Arif and Kashif Farhat
By extending the service robot acceptance model (sRAM), this study aims to explore and enhance the acceptance of chatbots. The study considered functional, relational, social…
Abstract
Purpose
By extending the service robot acceptance model (sRAM), this study aims to explore and enhance the acceptance of chatbots. The study considered functional, relational, social, user and gratification elements in determining the acceptance of chatbots.
Design/methodology/approach
By using the purposive sampling technique, data of 321 service customers, gathered from millennials through a questionnaire and subsequent PLS-SEM modeling, was applied for hypotheses testing.
Findings
Findings revealed that the functional elements, perceived usefulness and perceived ease of use affect acceptance of chatbots. However, in social elements, only perceived social interactivity affects the acceptance of chatbots. Moreover, both user and gratification elements (hedonic motivation and symbolic motivation) significantly influence the acceptance of chatbots. Lastly, trust is the only contributing factor for the acceptance of chatbots in the relational elements.
Practical implications
The study extends the literature related to chatbots and offers several guidelines to the service industry to effectively employ chatbots.
Originality/value
This is one of the first studies that used newly developed sRAM in determining chatbot acceptance. Moreover, the study extended the sRAM by adding user and gratification elements and privacy concerns as originally sRAM model was limited to functional, relational and social elements.
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The purpose of this study was to comprehend the adoption of artificial intelligence (AI) technology-driven natural large language model (LLM)-based chatbots by customers.
Abstract
Purpose
The purpose of this study was to comprehend the adoption of artificial intelligence (AI) technology-driven natural large language model (LLM)-based chatbots by customers.
Design/methodology/approach
A qualitative research study method was conducted. This was to explore managerial perspectives towards consumer centric technology adoption of AI plus LLM-based chatbots. This was specifically for AI-driven natural LLM-based chatbots services. The author conducted conducted in-depth personal interviews with 32 experts of digital content AI + LLM chatbot services. Thematic content analysis was undertaken to analyse the data.
Findings
The advent of natural language processing tools driven by AI technology chatbots has altered human-firm interaction. The research findings indicated that the push-pull-mooring (PPM) factors captured the phenomenon in the most comprehensive way. A total of 15 key factors influencing the adoption of AI technology-driven natural LLM-based chatbots by customers during firm customer interaction were identified in this study by the author. The thematic content analysis unraveled insights regarding transformed consumer adoptions towards AI-driven LLM-based chatbots by means of the PPM framework factors.
Research limitations/implications
The empirical research investigation contributed to the literature on the PPM theoretical framework. This was specifically in the context of adoption of AI technology-driven natural LLM-based chatbots by customers during firm customer interaction.
Practical implications
The research study insights would help managers to restructure and reconfigure their organizational processes. This would neccessiated a shift in firm-customer interactions as demanded because of the availability of AI technology-driven natural LLM-based chatbots by customers.
Originality/value
This research study was based upon the PPM theoretical framework. This study provided a unique analysis of the altered firm customer interaction needs and requirements. This was one of the first studies that applied the framework of PPM theory regarding the adoption of AI technology-driven natural LLM-based chatbots by customers.
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The study aims to investigate the potential of artificial intelligence chatbots in academic libraries along with the dangers associated with the technology.
Abstract
Purpose
The study aims to investigate the potential of artificial intelligence chatbots in academic libraries along with the dangers associated with the technology.
Design/methodology/approach
Literature were sourced from Google scholar and Scopus database-indexed journals to assess the potentials and drawbacks of using ChatGPT (generative pretrained transformer).
Findings
The study found that ChatGPT can aid with technical and reader services such as answering basic reference inquiries, navigating the library website and assisting with research, cataloguing, classification and collection development. However, due to the risk of inaccurate query responses, misuse, limited comprehension, input limitation and technological reliance, it should be a complementary technology rather than a replacement for human librarians.
Originality/value
To the best of the author’ knowledge, this is one of the first articles reviewing the potential of ChatGPT in academic libraries.
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Gisella Lopes Gomes Pinto Ferreira
Much of the research on intimate partner violence focuses on adults, and little of it emanates from the Global-South. The study reported upon in this chapter is aimed at…
Abstract
Much of the research on intimate partner violence focuses on adults, and little of it emanates from the Global-South. The study reported upon in this chapter is aimed at addressing these gaps. Adopting a Southern Feminist Framework, it discusses findings from interviews with Brasilian and Australian advocates working on prevention of youth IPV. Participants from both countries noted disturbing instances of digital coercive control among the youth with whom they work, as well as underlying factors such as gender-based discrimination that simultaneously contribute to the prevalence of such behaviors, as well as their normalization among young people. However, they also emphasized the positive role that technology can play in distributing educational programming that reaches young people where they are and circumvents conservative agendas that in some cases keep education about gender discrimination and healthy relationships out of schools.
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