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Article

Publication date: 1 June 2002

An Interview with Alycen McAuley, Director of Corporate Sponsorships, Charles Schwab

Alycen McAuley is the Director of Corporate Sponsorships for Charles Schwab, a Fortune 500 financial services company. Here she talks with Jay Gladden about the sponsorship…

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Abstract

Alycen McAuley is the Director of Corporate Sponsorships for Charles Schwab, a Fortune 500 financial services company. Here she talks with Jay Gladden about the sponsorship industry, Schwab's goals with sponsorship, sponsorship evaluation and the future of corporate sponsorship.

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International Journal of Sports Marketing and Sponsorship, vol. 4 no. 2

Type: Research Article

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ISSN: 1464-6668

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Book part

Publication date: 17 May 2021

Subject Index

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The Role of External Examining in Higher Education: Challenges and Best Practices

Type: Book

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ISBN: 978-1-83982-174-5

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Book part

Publication date: 1 December 2017

Prelims

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Transport, Travel and Later Life

Type: Book

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ISBN: 978-1-78714-624-2

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Book part

Publication date: 30 June 2021

References

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Running, Identity and Meaning

Type: Book

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ISBN: 978-1-80043-367-0

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Book part

Publication date: 13 November 2023

Selected Publications by David R. Maines

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Festschrift in Honor of David R. Maines

Type: Book

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ISBN: 978-1-83753-486-9

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Book part

Publication date: 20 June 2017

Author Index

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Traffic Safety and Human Behavior

Type: Book

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ISBN: 978-1-78635-222-4

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Book part

Publication date: 3 December 2018

Index

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National Identity and Education in Early Twentieth Century Australia

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ISBN: 978-1-78769-246-6

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Article

Publication date: 12 June 2007

Guest editorial

Dr Charles Dennis and Dr Tamira King

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310

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International Journal of Retail & Distribution Management, vol. 35 no. 7

Type: Research Article

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ISSN: 0959-0552

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Book part

Publication date: 3 September 2019

Index

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Mad Muse: The Mental Illness Memoir in a Writer's Life and Work

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ISBN: 978-1-78973-810-0

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Book part

Publication date: 28 September 2022

References

Jacqueline Joslyn

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Conceptualizing and Modeling Relational Processes in Sociology

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ISBN: 978-1-80382-827-5

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