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Article
Publication date: 12 October 2021

Olga Goncalves, Raquel Camprubí, Cendrine Fons and Bernardin Solonandrasana

Eventscape is widely recognised as having played an important role in the image of wine events; however, research on this topic is scarce, with only a few studies examining the…

Abstract

Purpose

Eventscape is widely recognised as having played an important role in the image of wine events; however, research on this topic is scarce, with only a few studies examining the image of a wine tourism event. To date, no studies have examined eventscape and attitudinal variables of a wine event together, thus indicating a gap in the research. Further research to gain a deeper understanding of the role these factors play is needed; thus, this paper aims to explore the relationships between event image, eventscape, satisfaction and loyalty in wine events.

Design/methodology/approach

A structured questionnaire was chosen for data collection, with a final sample of 117 valid responses. Qualitative data was analysed by means of content analysis. Univariate and bivariate statistical analyses were performed to analyse eventscape attributes and explore its relationship with event image, satisfaction and loyalty.

Findings

The paper highlights that perceptions of eventscape are intrinsically related to perceived event image and reveal a statistically significant relationship between these two elements. Results show the importance of the social dimension in the image perception of a wine event and point to conviviality as the main element. This study also reveals a relationship between perceived event image and attitudinal variables and suggests that having a positive image of the event positively influences levels of satisfaction, which are higher, and willingness to participate in future editions of the event. Findings also reveal a relationship between event image and loyalty.

Originality/value

Wine-related events are undergoing significant developments, creating a need for competitive strategies to develop wine tourism and vineyards in certain regions. Research in this field is scarce to date; therefore, this paper adds to the literature by the studying consumer behaviour of attendees at wine events.

Details

International Journal of Event and Festival Management, vol. 13 no. 1
Type: Research Article
ISSN: 1758-2954

Keywords

Article
Publication date: 28 April 2014

Nathalie Fabbe-Costes, Christine Roussat, Margaret Taylor and Andrew Taylor

The purpose of this paper is to explore the empirical reality of environmental scanning (ES) practices in sustainable supply chain management (SSCM) contexts. In particular it…

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Abstract

Purpose

The purpose of this paper is to explore the empirical reality of environmental scanning (ES) practices in sustainable supply chain management (SSCM) contexts. In particular it tests a conceptual framework proposed in 2011 by Fabbe-Costes et al.

Design/methodology/approach

The empirical data for this research were obtained from 45 semi-structured interviews with key informants, combined with a discussion of the main results with a focus group of supply chain experts. These data are compared with the literature and brought to bear on the framework.

Findings

The research finds both breadth and depth in the scope of sustainability scanning practices of the respondent group and provides evidence of multi-level scanning, with all respondents describing scanning activity at the societal level. It further demonstrates the adoption of multiple and diverse scanning targets at all levels in the conceptual framework. The articulation and ranking of scanning targets for SSCM at all levels informs the development of priorities for practice. The paper also makes some observations about the boundaries of the scanning process.

Practical implications

The results provide managers with concrete guidance about what to scan in sustainable supply chain contexts. The validated framework can serve as a practical tool to assist managers with the organization and prioritization of their ES activities.

Originality/value

The paper is among the first to address the role of ES in sustainable supply chain contexts. It highlights the need for a multi-level framework for such scanning activities and opens up a debate about their implementation.

Details

International Journal of Operations & Production Management, vol. 34 no. 5
Type: Research Article
ISSN: 0144-3577

Keywords

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