Search results

1 – 10 of 109
Article
Publication date: 8 August 2018

Lauren Gurrieri, Ross Gordon, Jo Barraket, Andrew Joyce and Celia Green

This paper contributes to emerging discourse about social movements in social marketing by examining how tensions, issues and challenges may arise in areas of social change that…

3277

Abstract

Purpose

This paper contributes to emerging discourse about social movements in social marketing by examining how tensions, issues and challenges may arise in areas of social change that have attracted social movements and the ways actors can come together to drive inclusive social change agendas.

Design/methodology/approach

Through the lens of new social movement theory, a case study of the interactions and dynamics between fat activists and obesity prevention public health actors is examined. This is undertaken through a multi-method qualitative analysis of interview and archival blog data of fat activists located in Australia, which was compared with the campaign materials and formative and evaluative research related to two high profile Australian Government funded anti-obesity campaigns.

Findings

The case analysis highlights the disconnect between public health actors and the marginalized voices of those they are meant to be representing. Whilst public health actors characterise obesity as a social issue of individual responsibility, disease and rational-decision making; fat activists frame a competing collective identity of well-being, support and self-acceptance that characterise their social change efforts.

Research limitations/implications

This research highlights how complexities arise but can potentially be overcome in creating inclusive social change coalitions that incorporate the voices of citizen groups whom have mobilised into social movements. Specifically, we highlight the importance of generating a common language around obesity, the significance of collaborative and supportive relations and the need to create common unity through emotional investment and returns - a departure from the highly rational approaches taken by most social change programs.

Practical implications

Obesity is a complex social issue marked by conflict and contestation between those who are obese and the very actors working to support them. Our research contends that creating an inclusive social change coalition between these stakeholders will require a shift towards language anchored in well-being as opposed to disease, relations defined by support as opposed to an emphasis on individual responsibility and emotional investments that work to bolster self-acceptance in place of rational appeals as to the “correct” behaviours one should chose to engage in. Such steps will ensure social change program design is collaborative and incorporates the lived experiences of the very citizens such initiatives are targeted towards.

Originality/value

We contribute to wider discussions in social marketing about the development of holistic and progressive, multi-stakeholder, multi-level programs by advocating that inclusive social change coalitions united through the collective identity elements of cognitions and language, relational ties and emotional investment offer an important step forward in tackling the wicked problems that social marketers work to address.

Details

Journal of Social Marketing, vol. 8 no. 4
Type: Research Article
ISSN: 2042-6763

Keywords

Content available
Article
Publication date: 21 August 2009

65

Abstract

Details

Strategic Direction, vol. 25 no. 9
Type: Research Article
ISSN: 0258-0543

Article
Publication date: 5 January 2023

Célia Santos, Arnaldo Coelho and Alzira Marques

When a company practices greenwashing, it violates consumers' expectations by deliberately deceiving them about their environmental practices or the benefits of their…

3826

Abstract

Purpose

When a company practices greenwashing, it violates consumers' expectations by deliberately deceiving them about their environmental practices or the benefits of their products/services. This study investigated the effects of greenwashing on corporate reputation and brand hate. Furthermore, this study explored the mediating effects of perceived environmental performance and green perceived risk.

Design/methodology/approach

A survey design using cross-sectional primary data from 420 Portuguese consumers who identified and recognized brands engaged in greenwashing was employed. The proposed hypotheses were tested using structural equation modeling techniques.

Findings

This study's findings show that consumer perceptions of greenwashing may damage brands. The results show that greenwashing has a negative effect on corporate reputation through perceived environmental performance and green perceived risk. Additionally, greenwashing has a positive direct effect on brand hate and a negative effect on green perceived risk. Therefore, reducing greenwashing practices can improve consumers' perceptions of corporate environmental performance, buffer green perceived risk, and ultimately enhance corporate reputation. This can lead to positive relationships with customers.

Originality/value

Based on signaling and expectancy violation theories, this study develops a new framework highlighting the detrimental effects of greenwashing on brands. The combination of these theories provides the right framework to understand how greenwashing may lead to extreme feelings like brand hate and negative perceptions of corporate reputation, thus advancing the current research that lacks studies on the association between these constructs.

Details

Asia-Pacific Journal of Business Administration, vol. 16 no. 3
Type: Research Article
ISSN: 1757-4323

Keywords

Article
Publication date: 6 September 2024

Célia Santos, Arnaldo Coelho and Alzira Maria Ascensão Marques

This study investigates the impact of supplier greenwashing on client sustainability, focusing on environmental, social and economic dimensions. It also emphasizes the mediating…

Abstract

Purpose

This study investigates the impact of supplier greenwashing on client sustainability, focusing on environmental, social and economic dimensions. It also emphasizes the mediating roles of information sharing and green trust in this relationship. By applying signalling theory, the research aims to deepen our understanding of the repercussions of greenwashing in interfirm relationships and identify potential mitigating or amplifying factors.

Design/methodology/approach

A sample of 312 companies were analysed using a structural equation model implemented with Analysis of Moment Structures (AMOS).

Findings

The study reveals that greenwashing negatively affects sustainability both directly and indirectly. Trust and information sharing emerge as crucial mediators in this dynamic, shedding light on the intricate interplay between greenwashing and sustainability.

Originality/value

This research contributes novelty by comprehensively examining the effects of supplier greenwashing practices on client sustainability within interfirm relationships. The application of signalling theory provides a nuanced understanding, highlighting the mediating roles of information sharing and green trust. The study adds valuable insights to the discourse on greenwashing, offering practical implications for businesses navigating sustainability challenges.

Details

Baltic Journal of Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1746-5265

Keywords

Article
Publication date: 1 March 2001

Amanda West, Eileen Green, Celia H. Brackenridge and Diana Woodward

Explores women’s under‐representation from sports coaching roles in general and from high status roles in particular. In‐depth interviews were carried out with 20 women who…

2942

Abstract

Explores women’s under‐representation from sports coaching roles in general and from high status roles in particular. In‐depth interviews were carried out with 20 women who coached one of the following sports: cricket, gymnastics, netball, squash or swimming. A purposive sample ensured that the coaches reflected different levels of commitment to coaching. Witz’s model of occupational closure, used by her to analyse the medical profession, provided the basis for analysing the women’s experiences as coaches. Analysis of the interview data revealed that exclusionary and demarcationary strategies operated to limit women’s access to coaching roles. Such strategies included gendering the coaching role as a masculine role and closing access to networks of coaches. Women challenged such strategies through inclusionary and dual closure strategies by drawing on their coaching qualifications, their experiences as competitive athletes and the successes of the athletes whom they coached.

Details

Women in Management Review, vol. 16 no. 2
Type: Research Article
ISSN: 0964-9425

Keywords

Book part
Publication date: 2 July 2020

Gema Varona

This chapter aims to rethink how gender inequality is related to interpersonal and structural asymmetries of power displayed in our relationships with ecosystems, questioning the…

Abstract

This chapter aims to rethink how gender inequality is related to interpersonal and structural asymmetries of power displayed in our relationships with ecosystems, questioning the classical concept of ‘nature’ as something ‘out there’, as pointed out by dark ecology. First, with the aim of offering a joint North–South critical perspective on equality and sustainability, critical ecofeminism, through the work of A. Puleo, will be explained as a Spanish feminist line of thought and movement. This author, rejecting some essentialist visions of deep ecology, sets her ideas in relation to general critical social theory. Second, contrasting perspectives (critical feminism and ecology) will be combined to offer a rich cross-fertilisation between different perspectives and traditional themes in criminology. A common denominator can be found in the exercise of criticism through questioning binary categories, underlying assumptions and social injustice in relation to the visibility of harms. Third, the relevance of ecofeminism for current criminological debates will be highlighted beyond the obvious connections with green victimology. Finally, ecofeminism will be interpreted as a new critical standpoint and as a more inclusive language for fostering the criminological and victimological imagination in order to help to rethink the rules of the criminal justice system.

Details

The Emerald Handbook of Feminism, Criminology and Social Change
Type: Book
ISBN: 978-1-78769-956-4

Keywords

Article
Publication date: 1 May 2007

Celia Jenkins, Steve Probets, Charles Oppenheim and Bill Hubbard

The purpose of this research is to show how the self‐archiving of journal papers is a major step towards providing open access to research. However, copyright transfer agreements…

863

Abstract

Purpose

The purpose of this research is to show how the self‐archiving of journal papers is a major step towards providing open access to research. However, copyright transfer agreements (CTAs) that are signed by an author prior to publication often indicate whether, and in what form, self‐archiving is allowed. The SHERPA/RoMEO database enables easy access to publishers' policies in this area and uses a colour‐coding scheme to classify publishers according to their self‐archiving status. The database is currently being redeveloped and renamed the Copyright Knowledge Bank. However, it will still assign a colour to individual publishers indicating whether pre‐prints can be self‐archived (yellow), post‐prints can be self‐archived (blue), both pre‐print and post‐print can be archived (green) or neither (white). The nature of CTAs means that these decisions are rarely as straightforward as they may seem, and this paper describes the thinking and considerations that were used in assigning these colours in the light of the underlying principles and definitions of open access.

Design/methodology/approach

Detailed analysis of a large number of CTAs led to the development of controlled vocabulary of terms which was carefully analysed to determine how these terms equate to the definition and “spirit” of open access.

Findings

The paper reports on how conditions outlined by publishers in their CTAs, such as how or where a paper can be self‐archived, affect the assignment of a self‐archiving colour to the publisher.

Originality/value

The colour assignment is widely used by authors and repository administrators in determining whether academic papers can be self‐archived. This paper provides a starting‐point for further discussion and development of publisher classification in the open access environment.

Details

Program, vol. 41 no. 2
Type: Research Article
ISSN: 0033-0337

Keywords

Article
Publication date: 1 July 1925

We issue a double Souvenir number of The Library World in connection with the Library Association Conference at Birmingham, in which we have pleasure in including a special…

Abstract

We issue a double Souvenir number of The Library World in connection with the Library Association Conference at Birmingham, in which we have pleasure in including a special article, “Libraries in Birmingham,” by Mr. Walter Powell, Chief Librarian of Birmingham Public Libraries. He has endeavoured to combine in it the subject of Special Library collections, and libraries other than the Municipal Libraries in the City. Another article entitled “Some Memories of Birmingham” is by Mr. Richard W. Mould, Chief Librarian and Curator of Southwark Public Libraries and Cuming Museum. We understand that a very full programme has been arranged for the Conference, and we have already published such details as are now available in our July number.

Details

New Library World, vol. 28 no. 2
Type: Research Article
ISSN: 0307-4803

Article
Publication date: 5 December 2016

Margarida Custódio Santos, Célia Veiga and Paulo Águas

This paper sought to examine the pertinent literature to identify trends that lead to the emergence of new tourist profiles. The study simultaneously focused on analysing the…

17109

Abstract

Purpose

This paper sought to examine the pertinent literature to identify trends that lead to the emergence of new tourist profiles. The study simultaneously focused on analysing the implications of these new tourist segments for service providers. In a time characterised by constant and accelerated change, the tourism market environment must be systematically and proactively monitored to define more carefully adjusted marketing strategies.

Design/methodology/approach

The paper examined the academic, institutional and trade literature to provide an overview of the main trends and profiles of the main market segments.

Findings

The most relevant segments identified and profiled are the seniors and millennials. The importance of this two generational segments for tourism derives from their large dimensions and strong interest in travelling. Empirical evidence has been found that the senior segment comprises two distinct sub-segments: “younger at heart” and “older at heart”. Therefore, seniors cannot be targeted as a homogeneous segment. Regarding the millennials, they are considered digital natives, who look for authentic experiences and see themselves as travellers rather than tourists. They are expected to be the largest market segment by 2020. The implications of each segment profile for service providers are discussed.

Originality/value

The profiling of the two most important tourist segments allows managers to design more effective marketing-mix strategies to implement along the different stages of the tourism consumption process, which include the pre-travel, during-travel and post-travel phases.

Details

Worldwide Hospitality and Tourism Themes, vol. 8 no. 6
Type: Research Article
ISSN: 1755-4217

Keywords

Open Access
Article
Publication date: 15 April 2022

Laura K. Taylor and Celia Bähr

Over 60% of armed conflicts re-occur; the seed of future conflict is sown even as a peace agreement is signed. The cyclical nature of war calls for a focus on youth who can…

1149

Abstract

Purpose

Over 60% of armed conflicts re-occur; the seed of future conflict is sown even as a peace agreement is signed. The cyclical nature of war calls for a focus on youth who can disrupt this pattern over time. Addressing this concern, the developmental peace-building model calls for a dynamic, multi-level and longitudinal approach. Using an innovative statistical approach, this study aims to investigate the associations among four youth peace-building dimensions and quality peace.

Design/methodology/approach

Multi-level time-series network analysis of a data set containing 193 countries and spanning the years between 2011 and 2020 was performed. This statistical approach allows for complex modelling that can reveal new patterns of how different youth peace-building dimensions (i.e. education, engagement, information, inclusion), identified through rapid evidence assessment, promote quality peace over time. Such a methodology not only assesses between-country differences but also within-country change.

Findings

While the within-country contemporaneous network shows positive links for education, the temporal network shows significant lagged effects for all four dimensions on quality peace. The between-country network indicates significant direct effects of education and information, on average, and indirect effects of inclusion and engagement, on quality peace.

Originality/value

This approach demonstrates a novel application of multi-level time-series network analysis to explore the dynamic development of quality peace, capturing both stability and change. The analysis illustrates how youth peace-building dimensions impact quality peace in the macro-system globally. This investigation of quality peace thus illustrates that the science of peace does not necessitate violent conflict.

Details

Journal of Aggression, Conflict and Peace Research, vol. 15 no. 2
Type: Research Article
ISSN: 1759-6599

Keywords

1 – 10 of 109