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This chapter interrogates gender, inner conflict and narrative arcs of the characters of Daryl Dixon and Carol Peletier in the TV series The Walking Dead.

From the outset, these two characters are constructed in line with traditional gendered stereotypes, yet they both go through a transformation during the series, moving away from their starting point. Carol and Daryl are introduced to the audiences in scenes that situate them within traditional gendered roles and spaces. Thus, Carol is presented as submissive, compliant and obedient; she speaks with a soft voice and is positioned within domestic spaces in the camp site: by the camp fire, by the washing spot in the lake, inside the tent, etc. In contrast, Daryl is presented as a loner and a hunter, is referred to as a volatile person and portrays a physical appearance that echoes redneck masculinities (O’Sullivan, 2016).

This chapter will engage with theories of performativity and gender in relation to character design, in order to analyse and compare the ways in which these two characters challenge the gender stereotype through actions, yet often conform to it through the inner conflict and the solutions adopted.

The portrayal of female superheroes is not a new phenomenon. To this day Lynda Carter's portrayal of Wonder Woman (1975–1979) is venerated (Hanley, 2014) as one of the first portrayals of a ‘super’ female character swathed in popularity and renowned in comic book lore. More recently, several superhero narratives, with women at the helm, have been adapted for the series format including Supergirl, Batwoman and Jessica Jones.

However, until the introduction of Wonder Woman (Jenkins, 2017), film narratives with a female superhero at the centre have been non-existent. In 2019, Captain Marvel was released as part of the Marvel cinematic universe (MCU). Due to its connection to the MCU and the successful Avengers film franchise, the character Captain Marvel, played by Brie Larson, has a built-in familiarity with audiences.

From its first introduction, it is evident that there is a definitive feminist slant to the character and the narrative of Captain Marvel. Therefore, this chapter analyses the comment threads of three fan-made YouTube videos on Captain Marvel. These videos specifically address the feminist overtone as depicted. Specifically, the chapter considers fan reactions to the representation of feminism. The data are analysed through discourse analysis under the guise of Jacques Lacan's mirror theory and Henry Jenkins's participatory culture. Jenkins further notes the connection between, amongst other aspects, the interpretation and the meaningful participation (2015, p. 2) in the specific fandom. The concept of ‘suspension of disbelief’ will also be used as part of the analysis, as well as Henry Jenkins' participatory culture.

The Final Girls (Todd Strauss-Schulson, 2015) is the story of a group of teenage friends that, during the screening of a Friday the 13th-like 1980s slasher horror, happen to be sucked into the film. Trapped in the gruesome narrative, they have to survive the deranged killer that haunts the premises of the campsite by applying their knowledge of the rules and cliches of the slasher genre. The film is of interest not only because it mixes horror and comedy and exaggerates the horror genre’s conventions – as Scream and other neo-slashers already did. By employing the device of the screen rupture, the film constructs a complex network of self-reflexive moments and intertextual references. The metalinguistic play involves in particular the notoriously sexophobic and gender-led dynamics of the 1980s slashers – those more emancipated girls who have sex are killed; the most prudish girl is the one that eventually manages to defeat the monster, the ‘Final Girl’. In this sense, the film is almost like a video essay that reprises and illustrates one of the most seminal study of the slasher genre, Carol Clover’s 1992 Men, Women, and Chainsaws: Gender in the Modern Horror Film. The chapter presents the defining elements of the slasher subgenre as theorized by Clover and then focusses on the analysis of the metalinguistic elements of The Final Girls vis-à-vis Clover’s classic text.

Since 2004, Turkish cinema has been witnessing an emergence of horror genre, now flooded with stories of possession by malevolent jinn, as transgressive, volatile figures of abjection. These female-centred narratives rely both on Islamic cosmology and myths and folktales of pre-Islamic Anatolian oral culture. The chapter will first explore the reasons horror has been neglected in the century-long history of cinema in Turkey and move on to highlight the socio-economic, cultural, and political contexts that were catalysts for the horror genre’s emergence. Then, the chapter will discuss the codes and conventions of the genre and explore the unique place of Alper Mestçi’s 2007 film Haunted (Musallat), among its contemporaries in terms of the ways in which the film challenges these established codes and conventions. In analysing Haunted, the chapter will use the theoretical framework of Barbara Creed, Carol J. Clover and Julia Kristeva to discuss the monstrous-feminine and masculinity as abjection.

This chapter proposes that while pre-pandemic tourism research has generally focussed on broader, destination-marketing concepts, post-pandemic attention should be paid to the psychological formation of tourist destination perceptions through knowing, with key attention to the role of social constructionism and semiotics design in COVID-19 virus-related destination brand marketing messages. There are future implications for management and research proposed.