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1 – 10 of 119
Article
Publication date: 17 December 2018

Brian Joseph Biroscak, Carol Bryant, Mahmooda Khaliq, Tali Schneider, Anthony Dominic Panzera, Anita Courtney, Claudia Parvanta and Peter Hovmand

Community coalitions are an important part of the public milieu and subject to similar external pressures as other publicly funded organizations – including changes in…

650

Abstract

Purpose

Community coalitions are an important part of the public milieu and subject to similar external pressures as other publicly funded organizations – including changes in required strategic orientation. Many US government agencies that fund efforts such as community-based social marketing initiatives have shifted their funding agenda from program development to policy development. The Florida Prevention Research Center at the University of South Florida (Tampa, Florida, USA) created community-based prevention marketing (CBPM) for policy development framework to teach community coalitions how to apply social marketing to policy development. This paper aims to explicate the framework’s theory of change.

Design/methodology/approach

The research question was: “How does implementing the CBPM for Policy Development framework improve coalition performance over time?” The authors implemented a case study design, with the “case” being a normative community coalition. The study adhered to a well-developed series of steps for system dynamics modeling.

Findings

Results from computer model simulations show that gains in community coalition performance depend on a coalition’s initial culture and initial efficiency, and that only the most efficient coalitions’ performance might improve from implementing the CBPM framework.

Originality/value

Practical implications for CBPM’s developers and users are discussed, namely, the importance of managing the early expectations of academic-community partnerships seeking to shift their orientation from downstream (e.g. program development) to upstream social marketing strategies (e.g. policy change).

Details

Journal of Social Marketing, vol. 9 no. 1
Type: Research Article
ISSN: 2042-6763

Keywords

Article
Publication date: 10 July 2017

Christine Domegan, Patricia McHugh, Brian Joseph Biroscak, Carol Bryant and Tanja Calis

The purpose of this paper is to show how non-linear causal modelling knowledge, already accumulated by other disciplines, is central to unravelling wicked problem scoping…

965

Abstract

Purpose

The purpose of this paper is to show how non-linear causal modelling knowledge, already accumulated by other disciplines, is central to unravelling wicked problem scoping and definition in social marketing.

Design/methodology/approach

The paper is an illustrative case study approach, highlighting three real-world exemplars of causal modelling for wicked problem definition.

Findings

The findings show how the traditional linear research methods of social marketing are not sensitive enough to the dynamics and complexities of wicked problems. A shift to non-linear causal modelling techniques and methods, using interaction as the unit of analysis, provides insight and understanding into the chains of causal dependencies underlying social marketing problems.

Research limitations/implications

This research extends the application of systems thinking in social marketing through the illustration of three non-linear causal modelling techniques, namely, collective intelligence, fuzzy cognitive mapping and system dynamics modelling. Each technique has the capacity to visualise structural and behavioural properties of complex systems and identify the central interactions driving behaviour.

Practical implications

Non-linear causal modelling methods provide a robust platform for practical manifestations of collaborative-based strategic projects in social marketing, when used with participatory research, suitable for micro, meso, macro or systems wide interventions.

Originality/value

The paper identifies non-linear causality as central to wicked problem scoping identification, documentation and analysis in social marketing. This paper advances multi-causal knowledge in the social marketing paradigm by using fuzzy, collective and interpretative methods as a bridge between linear and non-linear causality in wicked problem research.

Details

Journal of Social Marketing, vol. 7 no. 3
Type: Research Article
ISSN: 2042-6763

Keywords

Article
Publication date: 23 May 2008

Carol W. DeMoranville, Carol C. Bienstock and Kim Judson

Previous research shows that question order affects responses, but does not indicate which order is more accurate. This study aims to examine the effect of three question…

2278

Abstract

Purpose

Previous research shows that question order affects responses, but does not indicate which order is more accurate. This study aims to examine the effect of three question orders on measurements of SERVQUAL and global quality in an effort to determine which order produced the most predictive measures.

Design/methodology/approach

Three forms of a survey were randomly distributed to users of different services; banking, dental services, and hair salons. Correlation with intention of future interaction was used to identify the order that resulted in the most predictive quality measure.

Findings

The paper finds that correlations with intention of future interaction were highest for SERVQUAL in the global‐SERVQUAL order, but highest for the global quality measure in the random order.

Research limitation/implications

This study indicates that practitioners and academicians should order questionnaire items differently depending on how the results will be used and which type of measure, specific or global service quality, is the focus of a questionnaire. Generalizations are limited to SERVQUAL and multiple item measures of service quality.

Practical implications

The findings indicate which of several question orders can be used to generate the most predictive measures of SERVQUAL and global service quality.

Originality/value

Previous research has examined measurement effects of specific‐general question orders, without indicating which order is most predictive. This study includes a random order and also suggests appropriate item order for predictive measures.

Details

Journal of Services Marketing, vol. 22 no. 3
Type: Research Article
ISSN: 0887-6045

Keywords

Content available
Article
Publication date: 10 July 2017

Josephine Previte and Linda Brennan

Abstract

Details

Journal of Social Marketing, vol. 7 no. 3
Type: Research Article
ISSN: 2042-6763

Article
Publication date: 10 February 2012

Jane McKay‐Nesbitt, Carol W. DeMoranville and Dan McNally

The purpose of this paper is to contend that one way to advance the social marketing discipline is by introducing students to social marketing concepts during the early…

2064

Abstract

Purpose

The purpose of this paper is to contend that one way to advance the social marketing discipline is by introducing students to social marketing concepts during the early stages of their marketing education. Thus, it describes an interdisciplinary group Social Marketing Plan (SMP) project that was included as a class project in an introductory marketing course. An analysis of the SMP's impact on student learning is presented.

Design/methodology/approach

Foundations of Marketing (Foundations) students at a US university completed an SMP project as a course requirement. Project impact was assessed with post‐project measures of students' ability to apply social marketing concepts in a SMP. Project impact was also assessed with post‐project measures of attitudes toward working on interdisciplinary teams and pre‐ and post‐project comparisons of declarative marketing knowledge, environmental awareness, environmental attitudes, and environmental intentions. A post hoc comparison of the commercial marketing knowledge of a control group and Foundations students was also conducted.

Findings

End of semester surveys showed that Foundations students understood and were able to apply social marketing concepts, enjoyed the SMP project, appreciated the value of working in interdisciplinary teams, and believed that future SMP projects should include students from other disciplines. Foundations students also reported significant increases in environmental awareness, attitudes, and intentions, and commercial marketing knowledge. Contrasts with a control group revealed that adding social marketing concepts to an introductory marketing course did not impede Foundations students' learning of commercial marketing concepts.

Originality/value

The paper provides evidence that incorporating a social marketing project into an introductory marketing course is an effective method for introducing students to social marketing concepts, therefore advancing the social marketing discipline. Changes in student environmental attitudes and intentions to act to preserve the environment also suggest that a SMP project can be an effective method of doing social marketing.

Details

Journal of Social Marketing, vol. 2 no. 1
Type: Research Article
ISSN: 2042-6763

Keywords

Article
Publication date: 1 February 1993

Thomas A. Peters

The purpose of this article is to present an overview of the history and development of transaction log analysis (TLA) in library and information science research…

Abstract

The purpose of this article is to present an overview of the history and development of transaction log analysis (TLA) in library and information science research. Organizing a literature review of the first twenty‐five years of TLA poses some challenges and requires some decisions. The primary organizing principle could be a strict chronology of the published research, the research questions addressed, the automated information retrieval (IR) systems that generated the data, the results gained, or even the researchers themselves. The group of active transaction log analyzers remains fairly small in number, and researchers who use transaction logs tend to use this method more than once, so tracing the development and refinement of individuals' uses of the methodology could provide insight into the progress of the method as a whole. For example, if we examine how researchers like W. David Penniman, John Tolle, Christine Borgman, Ray Larson, and Micheline Hancock‐Beaulieu have modified their own understandings and applications of the method over time, we may get an accurate sense of the development of all applications.

Details

Library Hi Tech, vol. 11 no. 2
Type: Research Article
ISSN: 0737-8831

Book part
Publication date: 17 January 2022

Yuxi Zhao, Elaine Arici, Kostas Galanakis and Piers Thompson

Studies have suggested that entrepreneurship is a key mechanism for rejuvenating and facilitating economic growth in deprived areas. To provide further understanding of…

Abstract

Studies have suggested that entrepreneurship is a key mechanism for rejuvenating and facilitating economic growth in deprived areas. To provide further understanding of the persistently low entrepreneurial intentions found in deprived areas this chapter identifies key mechanisms and theoretical frameworks that link the formation of appropriate human capital to the prevailing environment, and that influences may flow in both directions. This contributes to the existing literature to provide a fuller understanding of interest to policy-makers of why past interventions have struggled to boost entrepreneurial intentions and where new interventions may be most effective in generating more positive entrepreneurial intentions in deprived areas.

Details

Disadvantaged Entrepreneurship and the Entrepreneurial Ecosystem
Type: Book
ISBN: 978-1-80071-450-2

Keywords

Book part
Publication date: 28 March 2015

Ryan Raffaelli and Mary Ann Glynn

Leaders are important social actors in organizations, centrally involved in establishing and maintaining institutional values, a view that was articulated by Philip…

Abstract

Leaders are important social actors in organizations, centrally involved in establishing and maintaining institutional values, a view that was articulated by Philip Selznick (1957) nearly a half-century ago, but often overlooked in institutionalists’ accounts. Our objective is to build on Selznick’s seminal work to investigate the value proposition of leadership consistent with institutional theory. We examine public interview transcripts from 52 senior executives and discover that leaders’ conceptualizations of their entities align with the archetypes of organization (i.e., economic, hierarchical, and power oriented) and institution (i.e., ideological, creative and collectivist) and cohere around a set of relevant values. Extrapolating from this, we advance a theoretical framework of the process whereby leaders’ claims function as transformational mechanisms of value infusion in the institutionalization of organizations.

Details

Institutions and Ideals: Philip Selznick’s Legacy for Organizational Studies
Type: Book
ISBN: 978-1-78441-726-0

Keywords

Article
Publication date: 1 September 2006

John McCormick, Kerry Barnett, Seyyed Babak Alavi and Geoffrey Newcombe

This paper develops a theoretical framework to guide future inquiry into board governance of independent schools.

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Abstract

Purpose

This paper develops a theoretical framework to guide future inquiry into board governance of independent schools.

Design/methodology/approach

The authors' approach is to integrate literatures related to corporate and educational boards, motivation, leadership and group processes that are appropriate for conceptualizing independent school board governance processes.

Findings

Shows that the institutional role of an independent school board is likely to be quite different, and considerably more significant than the role of a board of a systemic school.

Originality/value

This paper develops an original theoretical framework that will provide a sound basis for investigation of an important but neglected aspect of educational administration in Australia.

Details

Journal of Educational Administration, vol. 44 no. 5
Type: Research Article
ISSN: 0957-8234

Keywords

Content available
Book part
Publication date: 7 October 2019

Abstract

Details

Advances in Accounting Education: Teaching and Curriculum Innovations
Type: Book
ISBN: 978-1-78973-394-5

1 – 10 of 119