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The purpose of this paper is to outline Tim Hanni’s vinotype theory and to test some of the theories foundational propositions. Specifically, this paper tests whether the wine preferences of novice wine consumers can be predicted using novice consumers’ historic and current food and beverage consumption patterns and preferences.

The sample consists of college students at a large Midwest University in the USA with an average age of 21.5 years. Data are collected via focus group (n = 4), a web-based survey (n = 231) and via recorded hedonic responses to food and wines in a controlled lab setting (n = 75). Correlation, regression and factor analyses are performed.

The findings support the vinotype theory. Predicted order and structure was found and near-past consumer consumption patterns and preferences predicted the consumer wine preferences of novice wine consumers.

The use of a convenience sample of college-student wine drinkers from a single university in Midwestern USA limits the paper. While the paper provides support for the vinotype theory, the results are not generalizable to other countries, regions or populations with a different wine-consumption culture. Additional research is necessary to further test and validate the vinotype theory and model.

The support for the foundational propositions of the vinotype theory suggests that it is reasonable to consider adopting the vinotypic approach. Businesses that sell wine can have their sales and service staff use the vinotypic approach to assist consumers in selecting wines the consumer will find delicious. This should lead to customer satisfaction and possible repeat sales/visits. Consumers can use the vinotype theory to develop an understanding of which wines they like and the reason for liking such. Researchers should use this foundational support to test the model outright.

This is a first academic review of the vinotype theory and a first test of the theory’s foundational propositions independent of the theory’s author. This paper is important, as it provides some independent support for the vinotype theory. The vinotype theory provides a basis for increased understanding and clarity in the realm of wine choice and preference.

A robust method in environmental load assessment of buildings is urgently required to reduce the environmental burden of the construction industry. While the industry utilizes the life cycle assessment (LCA) method to assess environmental impacts of detailed designs, the implementation of changes at that late stage of development is often expensive and undesirable. On the other hand, during the early design stages, the LCA method is severely limited by the lack of information available, e.g., uncertainty about final materials to be used. This research study investigates how building information modeling (BIM) can facilitate LCA analysis at an early design stage.

A literature review is conducted to establish a framework for BIM and LCA integration, which creates the foundation for the development of a new BIM-based LCA tool. The tool is empirically evaluated on a large case study of a residential building in Denmark.

Case study results show that the new tool facilitates decision-making in an integrated design process, providing reliable LCA results on an early stage model, while avoiding intermediate manual input by the end user in contrast to other commercial LCA tools.

A first prototype of a BIM-based tool is demonstrated, which allows professionals, small architectural companies, students and researchers to calculate the environmental loads of the building in the early design stage in an automated, transparent and time-saving manner.

This paper aims to discuss how over the past 180 years, a succession of largely unrelated entrepreneurs of differing capabilities have either created or recognised and exploited opportunities offered by this enduring company, their heritage and brand.

Primary data was provided from discussions with Fabergé experts and the new owners of the brand. Extensive secondary data was also used and analysed.

The original Fabergé creations numbered some 200,000, but their creator is remembered best for 65 unique Imperial (and other) Eggs. Many pieces have survived, although the business disappeared in 1917. Since then, dealers and collectors have intervened symbiotically to protect the brand equity – supported by serendipitous popular cultural interventions – although a series of parallel entrepreneurial but parasitic interventions meant the brand and the original products became separated. This changed in 2007 with new owners acquiring the brand and resurrecting high-end jewellery production with a new business model. Their contemporary journey is both informed and shaped by Fabergé’s tumultuous past.

Reinforces that while a universal theory of entrepreneurship eludes us that these three key elements – opportunity, uncertainty and resources – help explain the related behaviour of a series of different intervening entrepreneurs. This framework is offered for wider use and testing.

Advances the understanding of how entrepreneurs spot and enact opportunity.

Develops a model embracing parasitic and symbiotic interventions in the history of a brand, and a conceptual entrepreneurial model capturing three key elements that explain entrepreneurial behaviour. These being: opportunity seeking and exploitation, addressing uncertainty and deploying appropriate resources.

Marketing.

Advanced undergraduate students, MBA students, and business executives interested in enhancing their knowledge and skills of consumer behavior analysis, and marketing strategy and execution in a developing country market.

Tata Motors Chairman, Ratan Tata, noticed that Indian families with three and four family members often commuted on a two-wheel scooter or motorbike. He had a vision to make a safe family transport for the Indian masses, a four-wheel vehicle made from scooter parts. His engineers took about five years (2003-2008) to develop the product. On January 10, 2008, Tata Motors publicly announced the Nano at the 9th Auto Expo in New Delhi at the target price of Rs 100,0000 ($2,500), unarguably the world’s cheapest car. Deliveries of the Nano began in June 2009. The initial target market for the Tata Nano was comprised of individuals and families who relied on a two-wheeler for transport. The value proposition was a safe, affordable, and attractive car. Initial reactions from industry analysts, dealers, and consumers were overwhelmingly positive.

In February 2010, Carl-Peter Forster (born in the UK and raised in Germany) was appointed Group CEO of Tata Motors. Monthly sales kept increasing until a high of 9,000 units in July 2010, then there were consistent declines for the next four months to just 509 units in November. In December 2010, ten months after being on the job, Carl-Peter Foster had to turn around the sales performance of Tata Nano.

Get students to appreciate the importance of understanding consumer behavior in the design and execution of marketing strategy.

Get students to understand the concept of value and how it is important at any price level, especially in comparing and contrasting consumer behavior across developed and developing country markets.

Get students to understand how marketing strategy is designed (target market selection and positioning) and executed after understanding consumer behavior.

Get students to understand how the marketing programs (marketing-mix) reinforce product positioning.

Teaching notes.

In their recent book, Dead Man Working, Carl Cederström and Peter Fleming paint a haunting picture of the contemporary employee: sleep deprived and overworked, exhausted and strung out, unable to tell where work ends and where life begins, hardly alive and yet unable to die. In this paper, the author widens the picture by examining the systemic effects of contemporary work on the family. Drawing upon ideas from psychoanalysis and critical theory, the author reveals how the extraction of life by work reverberates across generations and seeps into the home environment. The author also reveals how new constellations of family reinforce deadening work. What emerges is a family portrait known as the “dead family working.”