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Can instances of empirical success/failure yield an established sequence of ordered procedures (Protocol): management of technology protocol (MOTEP) to improve the probability of corporate/country survival/success?Design/methodology/approach – The long established technology of Japanese Mitsubishi engines used by Proton, Malaysia’s national car‐maker, since September 1985, is due to be supplanted at the beginning of February, 2004 by the emerging technology of the all‐Malaysian Gen2 engine. Can Chacko’s MOTEP suggest how Proton should pro‐actively target Gen2 sales?Findings – MOTEP determined first year sales of Gen2 cars formally using the form of the sales curve of the established technology. It was projected substantively based on the system performance characteristics (SPC) which attracted customers to Gen2. The theory of concomitant coalitions (CONCOL) shows us how Proton can cooperate with their competitor, Perodua, on R&D for system performance characteristics‐improving technology while competing with Perodua in the market. How much R&D is justified? How should it be allocated? How can Proton and Perodua both enjoy R&D breakthroughs in the immediate instead of in the distant future?Originality/value – The paper selects from among the 12 MOTEP steps those which develop for Proton a systematic approach to anticipate, acquire and adopt high technology on a sustained basis to increase the probability of corporate/country survival/success, and illustrates it with respect to pro‐actively promoting the sales of emerging technology‐based Gen2 car sales.

This study aims investigate the status of applying technology in car parking facilities. It also examines the factors affecting the deployment of these technologies as they improve the efficiency and convenience of car parking facilities amidst changing transport needs in Asian smart cities.

A comprehensive literature review informs the relationships between car park provisions and the traffic congestion problem. A typology covering different technological solutions is then formulated. The factors affecting the use of two such common technologies (i.e. mechanical car parks and intelligent information systems) are examined in two emerging smart cities in Asia with the aid of a desk-top study for Singapore and a survey covering over 600 samples (including users and non-users, as both groups are important to derive influencing factors) in Hong Kong.

The extent to which mechanical car parks may help relieve the space shortage problem depends on their relative costs and the facility management performance. For real-time vacancy information systems, their wide spread use depends on drivers’ age and past parking experience.

Due to geographical constraints, only two Asian cities (Singapore and Hong Kong), where the use of smart technologies is flourishing, are included in the study. The survey on car parking apps is preliminary due to their relative short deployment in Asia. It is expected that the phenomena will quickly spread in the region as more smart cities are developed.

By expounding on the development of modern parking technologies in smart cities, the important influence of car parks as a strategic facility toward solving traffic congestion and environmental problems is brought to the attention of policy makers, in particular the influencing factors affecting strategies to promote the use of parking apps.

The purpose of this paper is to identify critical personality traits affecting and influencing buying behaviour in high involvement consumer durables. It also intends to guide practitioners in selecting appropriate marketing frameworks, consumer segments and processes considering the characteristics of consumer behaviour in developing economies.

It systematically reviews the literature on consumer personality traits, its measurement and related consumer buying behaviour. It uses data collected from potential car buyers at various car showrooms across the Indian subcontinent. The authors have worked with the online survey firm Qualtrics, to gather a data set of 328 car purchase intenders’ responses to their validated survey. The model was tested using the SmartPLS.

The personality traits of imagination, agreeableness and social factors positively influenced attitude towards automobiles with advanced technology. Further, in line with the theory of planned behaviour, it is seen that a positive attitude towards advanced technology and design for automobiles makes a person more willing to pay for the same.

The study is confined to consumers intending to purchase a car, who are Indian residents.

It adds to the comparatively lesser body of study on the impact of personality traits on intentions and attitudes in high involvement consumer durable purchases. Further, it serves as an empirical examination of the adoption of new technologies, in the context of high involvement consumer durables. For practicing managers, it provides a reference for deciding future development directions and approaches related to the effective market launch strategies and commercialization of advanced technology automobiles in India.

The dominance of road transport, both on passenger and freight movements, has reached alarming levels in what concerns their negative environmental impacts as well as societal and economic costs. To reverse this trend, a technology-driven approach and a behavioral change attitude need to be pursued. Promising results have been reported in Europe in the reduction of vehicle ownership, due to the introduction of an alternative transport mode known as car sharing. This work evaluates the contribution of car sharing to sustainable transport, based both in a technological shift and a potential behavioral change.

The state of the art on car sharing and policies presents the effects of these systems and how they have been promoted. As those effects can vary according to the geographical area, the users profile, and service characteristics, a worldwide analysis on car sharing systems covering more than 400 cities was performed. Average service indicators were quantified and characterization variables were accounted to those cities’ urban areas. Considering those normalized values, the authors performed an analysis of the car sharing system in Lisbon (Portugal). An initial assessment was made to estimate its current energy and environmental impacts. This outcome was then compared with the environmental and economic effects of using alternative vehicle technologies in car sharing. The results obtained enable a discussion of the more important variables for the success of the system and, consequently, to choose what policy instruments can help car sharing to succeed.

The results of the existing car sharing schemes reveal the positive contribution of car sharing to fill a “mobility gap” in sustainable transport. It works as a complement to other sustainable transport options and it impacts positively both society and car-sharers in terms of mobility costs, environmental, and energy implications. These results are more significant if a technology shift to electric mobility is promoted. Within the case study in Lisbon, the adoption of electric mobility would allow decreases up to 47% and 65% in energy consumption and CO₂ emissions, respectively. Moreover, the present value economic analysis revealed that, these systems will only be economically viable after approximately 7 years. A sensitivity analysis to the economic model was performed showing that the variables having higher influence were cost-related variables (reducing the break-even timeframe from 36% to 57%), such as vehicle purchase cost, insurance, maintenance and tax costs, and fuel cost.

Car sharing systems generally present social benefits to society as it leads to the reduction of car ownership, with all the positive effects that has on a lower demand for parking space, less congestion, reduced local pollutants and emissions. If the technology used by car sharing vehicles shifts from conventional to another type of technology, the effects both for society and car sharers are even more appealing from a social point of view. In the particular case study approached in the chapter, given the small scale of the car sharing network and low usage patterns, the local results have a low social impact at the city scale. A larger promotion of the system either with a more aggressive marketing campaign targeting specific population niches (e.g., environmentally conscious people), larger vehicle and parking availability, or better integration with the city’s public transport system could foster the deployment of the system, similarly to other cities.

Overall, the results obtained from this research work quantify the contribution of car sharing to sustainable transport and highlights the positive effects of promoting a technological shift. These facts reinforce the need for public policies to support the integration of car sharing within the city’s solutions to promote a more sustainable mobility. The successful deployment of car sharing systems can be influenced by policies targeting features such as allocation of parking, the fees and complementarity with public transport, signage and markings, and marketing of social and environmental benefits.

Automobile industry has been the backbone of manufacturing sector in any country. During the past decade, passenger car industry has emerged as the one of the growing sectors in the Indian economy. Technological features in the passenger cars industry has been evolving in the global market, and customers have been the most important stakeholders to judge the requirement of these features. Therefore, the purpose of this paper is to analyze the customers’ need for these emerging technologies using Kano model of customer satisfaction.

This paper has used the Kano model to assess the customer satisfaction for Indian passenger car companies. Overall, 250 customers of passenger cars from Northern India have been surveyed using well-structured questionnaire designed as per the Kano model. On the basis of responses, this study has categorized the technological attributes of passenger cars as attractive, must be, one-dimensional and indifferent.

“Auto Gear Shift” system has emerged as a must be attribute. “Premium surround system” has been categorized under one-dimensional attribute. “Communication between vehicles,” “integration with smart phone,” “connecting applications,” “dual-stage airbags,” “in-dash navigation system,” “rearview camera,” “heated and cooled seats,” “built-in fourth generation long term evolution,” “Wi-Fi system” and “automated window cleaning system” have emerged as attractive features. The customers have been indifferent about “gesture control,” “reality display on car wind screen” and “run-on-flat tyre.” In contradiction to the popular belief, this study has found that customers have shown Indifferent attitude toward “hydrogen fuel-operated cars” and “battery cars.”

This present study gives insight about the acceptability of various emerging technological features in Indian car market. This study has fulfilled the existing dearth in assessing the customers’ insight about the implementation of these emerging technologies in Indian cars. This paper will be helpful to the manufacturers to inculcate the voice of the customers in designing the new technologies for the passenger cars.

Previous studies across the globe have applied Kano model for assessing customers’ satisfaction in various industries, but according to the authors’ knowledge, hardly any study was conducted in context of technological attributes for Indian passenger car companies.

Autonomous technologies represent an increasingly important, but at the same time controversial technological field with enormous potential. From a consumer perspective, however, the growing autonomy of technologies might result in a perceived loss of control, which can lead to consumer resistance. Given the practical and theoretical relevance, this research examines antecedents to consumer adoption of autonomous technologies in the context of self-driving cars.

This article looks through the lens of the technology acceptance model and conducts structural equation modeling.

The study validates the positive effect of perceived usefulness on behavioral intention to adopt self-driving cars. The results further suggest that individuals with a generally negative attitude toward technologies are afraid that they might not be capable of handling the new technology. Moreover, further mediation analyses reveal that perceived ease of use and perceived usefulness help us to explain the indirect effects of novelty seeking and technology anxiety on adoption intention.

The results imply that users' perceptions of an autonomous technology's usefulness are an important determinant of technology adoption. Adoption barriers could be overcome by emphasizing the usability of the new technology. On the other hand, individuals who enjoy using the old technology may be persuaded by arguments that focus on the usefulness of the new technology rather than its ease of use.

Self-driving automobiles will change our perception of mobility. It is important to understand the mechanisms that drive the adoption of such innovations.

This paper aims to analyze the impacts of distinct advertising appeals on brand attitudes and purchase intentions toward green brands across two different product categories (technology-intensive and technology non-intensive) among the young adult consumers.

On the basis of focus group discussion, recyclable shopping bags (technology non-intensive) and hybrid cars (technology intensive) were identified as two product categories for the final study. A total of eight advertisement copies were developed (three in each product class + two control group ads) and distributed across 240 young consumers. A 4 (three advertising appeals + one control group) × 2 (product classes) between group experimental design was used to test the hypotheses formulated.

The study findings show that all the three advertisement appeals significantly influence attitudes and purchase intentions toward green brands across both the product categories. However, it was also found that functional appeal generated significantly lower mean scores for brand attitude and purchase intention for recyclable shopping bags compared to hybrid cars, whereas emotional appeal generated significantly lower mean scores for brand attitude, as well as purchase intention for hybrid cars compared to bags. This implies that functional green ad appeal would be more effective for technology-intensive products and emotional green ad appeal would be more effective for technology non-intensive products. Self-expressive green ad appeal was found to be equally effective in impacting brand attitudes and purchase intentions across both product categories.

The value of this research lies in investigating how the effects of distinct green brand advertising appeals on brand attitude and purchase intention can vary across technology-intensive and technology non-intensive products.

The interwar period was a time of technological and social change. This paper aims to understand how these changes impacted the marketing communication of mobility through the lenses of safety and of the changing place and role of women in society.

The research is based on a review of over 2,000 posters together with visual and textual material from the contemporary specialist press and company brochures, magazine advertisements and promotional film.

As women’s place in society developed during the interwar period, they became travellers and decision makers in their own right. Companies responded to and influenced these changes by encouraging women to take opportunities previously beyond their reach. However, even within this context, women were seen to retain a priority for safety linked to their more traditional societal roles. This message was set within the context of a wider safety communication dependant on the maturity of the mobility technology. Established modes of transport took a connotative approach whilst the new technologies (cars and airlines) were far more explicit in their claims.

The paper provides an approach to understanding the impact of advertisers’ technologies (new or established) on the style and content of their marketing. As such it can be used in other areas besides those discussed in this paper: for example, in a comparison between traditional car engine technologies and emergent “green” alternatives.

To the best of the author’s knowledge, this is the first cross-modal comparison of marketing communications by companies representing the majority of key mobilities. Further, whilst there is considerable discussion on topics such as gender and motoring, other sectors (for example, women airline passengers) have been given scant research attention.