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Book part
Publication date: 20 January 2014

Noemi Sinkovics

The present chapter demonstrates how the use of neural network software such as CATPACIITM can aid researchers to map a vast amount of literature in order to identify emerging and…

Abstract

The present chapter demonstrates how the use of neural network software such as CATPACIITM can aid researchers to map a vast amount of literature in order to identify emerging and established research trends. Furthermore, the use of this methodology allows for the generation of research ideas. This is particularly relevant in view of the substantially increasing number of global scholarly contributions. The utilization of the methodology is exemplified at the intersection of literature bodies in entrepreneurship, information and communication technologies (ICT), and economic development.

Details

International Marketing in Rapidly Changing Environments
Type: Book
ISBN: 978-1-78190-896-9

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