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The aim of this study is to empirically investigate the impact of marketing analytics capability on business performance from the perspective of RBV theory.

This study used a survey method to gather information from 225 food processing SMEs registered with the Ghana Enterprise Agency (GEA) in Ghana’s eastern region. A structural equation modeling (SEM) path analysis was used to assess the impact of marketing analytics capability (MAC) on the performance of SMEs.

The results of the study show that MAC significantly and positively affect the financial performance (FP), customer performance (CF), internal business process performance (IBPP) and learning and growth performance (LGP) of Ghanaian SMEs. The findings of this study also illustrated the significance of MAC determinants, including marketing analytics skills (MAS), data resource management (DRM) and data processing capabilities (DPC), in achieving SME success in Ghana.

The research’s conclusions give RBV theory strong credence. The results of this study also provide credence to previous research finding that SMEs should view MAC and its determinants (i.e. DRM, DPC, MAS) as a crucial strategic capability to improve their performance (i.e. FP, CF, IBPP, LGP). With regard to its contribution, this study broadens the body of knowledge on MAC and SME performance, particularly in the context of an emerging economy.

This study investigates the relationships between data governance (DG), business analytics capabilities (BAC), and decision-making performance (DMP), with a focus on the mediating effects of big data literacy (BDL) and data analytics competency (DAC).

The study was conducted with 178 experienced managers in public service organizations, using a quantitative approach. Structural equation modeling (SEM) and mediation tests were employed to analyze the data.

The findings reveal that DG and BDL are critical antecedents for developing analytical capabilities. Big data literacy mediates the relationship between DG and BAC, while BAC mediates the relationship between DG and DMP. Furthermore, DAC mediates the relationship between BA capabilities and DMP, explaining most of the effect of BAC on DMP.

These results highlight the importance of DG in fostering BDL and analytical skills for improved decision-making in organizations.

By prioritizing DG practices that promote BDL and analytical capabilities, organizations can leverage business analytics to enhance decision-making.

Although it is commonly agreed that prescriptive analytics can benefit organizations by enabling better decision-making, the deployment of prescriptive analytics tools can be challenging. Previous studies have primarily focused on methodological issues rather than the organizational deployment of analytics. However, successful deployment is key to achieving the intended benefits of prescriptive analytics tools. Therefore, this study aims to identify the enablers of successful deployment of prescriptive analytics.

The authors examine the enablers for the successful deployment of prescriptive analytics through five organizational case studies. To provide a comprehensive view of the deployment process, each case includes interviews with users, managers and top management.

The findings suggest the key enablers for successful analytics deployment are strong leadership and management support, sufficient resources, user participation in development and a common dialogue between users, managers and top management. However, contrary to the existing literature, the authors found little evidence of external pressures to develop and deploy analytics. Importantly, the success of deployment in each case was related to the similarity with which different actors within the organization viewed the deployment process. Furthermore, end users tended to highlight user participation, skills and training, whereas managers and top management placed greater emphasis on the importance of organizational changes.

The results will help practitioners ensure that key enablers are in place to increase the likelihood of the successful deployment of prescriptive analytics.

Organizations widely adopt knowledge management (KM) to develop and promote technologies and improve business effectiveness. Analytics can aid in KM, further augmenting company performance and decision-making. There has been significant research in the domain of analytics in KM in the past decade. Therefore, this paper aims to examine the current body of literature on the adoption of analytics in KM by offering prominent themes and laying out a research path for future research endeavors in the field of KM analytics.

A comprehensive analysis was conducted on a collection of 123 articles sourced from the Scopus database. The research has used a Latent Dirichlet Allocation methodology for topic modeling and content analysis to discover prominent themes in the literature.

The KM analytics literature is categorized into three clusters of research – KM analytics for optimizing business processes, KM analytics in the industrial context and KM analytics and social media.

Systematizing the literature on KM and analytics has received very minimal attention. The KM analytics view has been examined using complementary topic modeling techniques, including machine-based algorithms, to enable a more reliable, systematic, thorough and objective mapping of this developing field of research.

Financial firms are looking for better ways to harness the power of data analytics to improve their decision quality in the financial modeling era. This study aims to explore key factors influencing big data analytics-driven financial decision quality which has been given scant attention in the relevant literature.

The authors empirically examined the interrelations between five factors including technology capability, data capability, information quality, data-driven insights and financial decision quality drawing on quantitative data collected from Jordanian financial firms using a cross-sectional questionnaire survey.

The SmartPLS analysis outcomes revealed that both technology capability and data capability have a positive and direct influence on information quality and data-driven insights without any direct influence on financial decision quality. The findings also point to the importance and influence of information quality and data-driven insights on high-quality financial decisions.

The study for the first time enriches the knowledge and relevant literature by exploring the critical factors affecting big data-driven financial decision quality in the financial modeling context.

The research paper aims to analyse the scholarly literature on advancing HR analytics as an intervention for attrition, a problem that lingers on organisational performance. This study aspires to provide an in-depth literature review and critically assess the knowledge gaps in HR analytics and attritions within organisational performance.

The review analyses the corpus of 196 research articles published in ostensible journals between 2011 and 2023. To identify research gaps and provide valuable insights, this study synthesises relevant studies using School of thought (S), Context (C), Methodology (M), Triggers (T), Barriers (B), Facilitators (F) and Outcomes (O) (SCM-TBFO framework). This study employs the R programming language to conduct a systematic literature review in accordance with the “preferred reporting items for systematic reviews and meta-analysis” (PRISMA) guidelines.

The emerging discipline of HR analytics encompasses the potential to manage attrition and drive organisational performance enhancements effectively. The study of SCM-TBFO encompasses a multidimensional approach, incorporating diverse perspectives and analysing its complex aspects compared to various approaches. The School of thought includes the human capital theory, expectancy theory and resource-based view. The varied research contexts entail the USA, United Kingdom, China, France, Italy and India. Further, the methodologies adopted in the studies are artificial neural networking (ANN), regression, structure equation modelling (SEM) case studies and other theoretical studies. HR analytics and attrition triggers are data mining decision systems, forecasting for firm performance and employee satisfaction. The barriers include leadership styles, cultural adaptability and lack of analytic skills, data security and organisational orientation. The facilitators were categorised into data and technology-related facilitators, human resource policies and organisational growth and performance-related facilitators. The study's primary outcomes are technology adoption, effective HR policies, HR strategies, employee satisfaction, career and organisational expansion and growth.

The primary goal of the literature review is to provide a comprehensive overview of the current state of HR analytics and its impact on organisational performance, particularly in relation to attrition. Further, the study suggests that attrition, a critical organisational concern, can be effectively managed by strategically utilising HR analytics and empowering data-driven interventions that optimise performance and enhance overall organisational outcomes.

This study explores the impact of intellectual capital on the adoption of supply chain analysis by manufacturing companies. The authors also examine the potential role of supply chain analytics in supply chain innovation and agility.

Data were gathered from 268 managers and directors of Jordanian companies. The hypotheses were tested using the Smart PLS software.

The results reveal that human, structural and social capital significantly impact supply chain analytics. Moreover, the findings show that supply chain analytics significantly affect supply chain innovation and agility. In other words, cultivating intellectual capital is crucial for utilizing supply chain analysis to enhance performance in terms of innovation and agility.

This study adds to the literature on the determinants of the adoption of supply chain analytics and its function in establishing the dynamic capabilities of businesses, including supply chain innovation and agility.

The use of innovative technologies by firm employees is a key factor in ensuring the competitiveness of firms. However, researchers and practitioners have been concerned about the willingness of technology end users to use innovative technologies. This study, therefore, aims to determine the factors affecting the intention to use marketing analytics technology.

This study surveyed 213 firm employees. The quantitative data collected was analysed using partial least squares structural equation modelling.

The results reveal that performance expectancy, facilitating conditions, attitudes and perceived trust have a positive and significant effect on intentions to use marketing analytics. Effort expectancy, social influence and personal innovativeness in information technology were found not to predict intentions to use marketing analytics.

This study has practical implications for firms seeking to enhance the use of marketing analytics technology in developing countries.

This study contributes to the use of UTAUT, perceived trust, personal innovativeness and user attitude in predicting the intentions to use marketing analytics technology.

Even though the end-user satisfaction construct has gained prominence as a surrogate measure of information systems performance assessment, it has received scant formal treatment and empirical examination in the data analytics systems field. In this respect, this study aims to examine the vital role of user satisfaction as a proxy measure of data analytics system performance in the financial engineering context.

This study empirically validated the proposed model using primary quantitative data obtained from financial managers, engineers and analysts who are working at Jordanian financial institutions. The quantitative data were tested using partial least squares-based structural equation modeling.

The quantitative data analysis results identified that technology quality, information quality, knowledge quality and decision quality are key factors that enhance user satisfaction in a data analytics environment with an explained variance of around 69%.

This empirical research has contributed to the discourse regarding the pivotal role of user satisfaction in data analytics performance in the financial engineering context of developing countries such as Jordan, which lays a firm foundation for future research.

Regardless of the diverse research on big data analytics (BDA) across different supply chains, little attention has been paid to exploit this information across service supply chains. The healthcare supply chains, where supply chain operations consume the second highest expenditures, have not completely attained the potential gains from data analytics. So, this paper explores the challenges of BDA at various levels of healthcare supply chains.

Drawing on the resource-based view (RBV), this research explores the various challenges of big data at organizational and operational level of different nodes in healthcare supply chains. To demonstrate the links among supply chain nodes, the authors have used a supplier-input-process-output-customer (SIPOC) chart to list healthcare suppliers, inputs (such as employees) supplied and used by the main healthcare processes, outputs (products and services) of these processes, and customers (patients and community).

Using thematic analysis, the authors were able to identify numerous challenges and commonalities among these challenges for the case of healthcare supply chains across United Arab Emirates (UAE). An applicable exploration on organizational (Socio-technical) and operational challenges to BDA can enable healthcare managers to acclimate efficient and effective strategies.

The identified common socio-technical and operational challenges could be verified, and their impacts on the sustainable performance of various supply chains should be explored using formal research methods.

This research advances the body of literature on BDA in healthcare supply chains in that (1) it presents a structured approach for exploring the challenges from various stakeholders of healthcare chain; (2) it presents the most common challenges of big data across the chain and finally (3) it uses the context of UAE where government is focusing on medical tourism in the coming years.

Originality of this work stems from the fact that most of the previous academic research in this area has focused on technology perspectives, a clear understanding of the managerial and strategic implications and challenges of big data is still missing in the literature.