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21 – 30 of 257Bureaucratic theory, systems theory and a review of research on innovation, provide a conceptual framework on which seven predictions are posited. The predictions relate to the…
Abstract
Bureaucratic theory, systems theory and a review of research on innovation, provide a conceptual framework on which seven predictions are posited. The predictions relate to the innovative behaviour of a bureaucratic education system throughout a period of twenty years. An innovation is defined as a new structure or process that appeared for the first time in the education system. One hundred and sixty‐four innovations are identified and classified as task‐oriented, personnel‐oriented and organization‐oriented. When tested the predictions reveal inter alia, (1) an upward trend in the annual frequencies of innovation through the period 1946 to 1965, (2) educational policies of state governments appear to be distinguished by different rates of innovation, (3) the frequency of innovation tends to increase following the succession to office of a new Director‐General and (4) innovation tends to occur least in the central office system.
This article argues in favor of using motion picture screens as a medium for the presentation of advertising messages. The concept and history of cinema screen advertising is…
Abstract
This article argues in favor of using motion picture screens as a medium for the presentation of advertising messages. The concept and history of cinema screen advertising is examined, previous and contemporary audience research on cinema ads is presented, and an argument favoring the adoption of cinema screen advertising is offered. Virtually all of the American mass media are characterized as commercial in the sense of being largely advertising supported. The most commonplace and pervasive media‐newspapers, television, radio, and magazines—all share this characteristic. Cinema, however, is and has been supported almost entirely by patrons. Moreover, today there is much discussion as well as research on how new communications technologies might be employed to meet advertising and marketing needs. This article examines a mass communications technology which has been present for a century but has been virtually untapped as an advertising and marketing medium for reaching American consumers. Few individuals think of theatrically exhibited motion pictures as a likely medium to be supported by advertising. Introductory mass communications, advertising, and marketing texts regularly omit mention of this notion. This article argues that in an age of new communications technologies, use of this older technology for advertising and marketing carries many of the same advantages as does use of the emerging ones. This article explores the concept of cinema advertising, presents previous and contemporary audience research on cinema ads, and argues that today, especially, this long‐neglected medium should be adopted for the dissemination of information by the consumer marketing and advertising industries.
Tammie Preston-Cunningham, Barry L. Boyd, Chanda D. Elbert, Kim E. Dooley and Kelli Peck-Parrott
This study investigates the perceptions of leadership of African American undergraduate males who attend a predominately-White institution in the Southwest after participation in…
Abstract
This study investigates the perceptions of leadership of African American undergraduate males who attend a predominately-White institution in the Southwest after participation in a leadership development program. Research concerning African American undergraduate males in education has been from a deficit-orientated narrative and focused primarily on academic achievement or lack of involvement, with little attention paid to African American males performing leadership. As society continues to focus on graduation and college attendance by African American males, it is important to explore African American undergraduate male leadership as a viable method to engage and influence graduation and attendance. This study examines the way in which African American undergraduate males make meaning and define leadership. Results indicated that African American undergraduate males defined leadership as either leader behaviors or specific characteristics that leaders possess. The study indicates a need for leadership educators and student affairs professionals to develop and implement a common language concerning leadership with student leader
Jing Zhou and Christina E Shalley
The examination of contextual factors that enhance or stifle employees’ creative performance is a new but rapidly growing research area. Theory and research in this area have…
Abstract
The examination of contextual factors that enhance or stifle employees’ creative performance is a new but rapidly growing research area. Theory and research in this area have focused on antecedents of employee creativity. In this paper, we review and discuss the major theoretical frameworks that have served as conceptual foundations for empirical studies. We then provide a review and critical appraisal of these empirical studies. Based on this review, we propose exciting possibilities for future research directions. Finally, we discuss implications of this body of work for human resource management.
Bureaucratic theory, systems theory and a review of research on innovation, provide a conceptual framework on which seven predictions are posited. The predictions relate to the…
Abstract
Bureaucratic theory, systems theory and a review of research on innovation, provide a conceptual framework on which seven predictions are posited. The predictions relate to the innovative behaviour of a bureaucratic education system throughout a period of twenty years. An innovation is defined as a new structure or process that appeared for the first time in the education system. One hundred and sixty four innovations are identified and classified. The predictions are tested and the implications discussed.