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1 – 10 of 27
Article
Publication date: 20 February 2017

Brian K. Jorgensen

This purpose of this paper is to present an investigation into changes in portrayals of marketing by individuals outside of the industry during the important time frame between…

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Abstract

Purpose

This purpose of this paper is to present an investigation into changes in portrayals of marketing by individuals outside of the industry during the important time frame between 1930 and 1999. The twentieth century was a period of significant development in how scholars and practitioners viewed the theory and activities of marketing.

Design/methodology/approach

The study consisted of a content analysis of 1,400 randomly selected marketing-related cartoons published in The New Yorker magazine from 1930 through 1999.

Findings

The aspects of marketing portrayed by individuals outside of the discipline, specifically cartoonists, shifted over the early/mid to later parts of the twentieth century. In particular, earlier portrayals focused primarily on retail store transactions, while later portrayals depicted an increased incidence of marketing communications taking place outside the store setting. Eventually, more portrayals also addressed the adoption of marketing ideas and vocabulary into non-marketers’ everyday lives. Overall, the proportion of portrayals that showed marketing in a negative light was low.

Originality/value

This study investigates changes in portrayals of marketing by non-marketers over a seven-decade period of significant development of marketing thought. Both the relatively long period and the outsiders’ perspective provide meaningful contributions. Also, findings do not support the perception that marketing and marketers are commonly viewed by those outside of marketing as unethical or likely to be in conflict with customers.

Details

Journal of Historical Research in Marketing, vol. 9 no. 1
Type: Research Article
ISSN: 1755-750X

Keywords

Abstract

Details

The Cryopolitics of Reproduction on Ice: A New Scandinavian Ice Age
Type: Book
ISBN: 978-1-83867-043-6

Book part
Publication date: 21 November 2005

Henry Pisciotta

This chapter reviews published studies of the use of pictorial information. Examining image user studies surfaces several research questions often addressed by this body of work…

Abstract

This chapter reviews published studies of the use of pictorial information. Examining image user studies surfaces several research questions often addressed by this body of work, as well as some frequently encountered problems. These questions and problems organize this survey of the literature. Image user studies were included in two valuable reviews of digital image research and development, published by Christie Stephenson and Corinne Jörgensen in 1999 (Jörgensen, 1999; Stephenson, 1999). This overview considers research since that time, focusing on assessment that was not targeted at a single system or service. While attempting to incorporate some interesting research from the information and educational technology communities, this discussion of image delivery as an aspect of digital library development limits coverage of those important literatures.

Details

Advances in Librarianship
Type: Book
ISBN: 978-0-12024-629-8

Book part
Publication date: 14 December 2015

Paul T. Jaeger, Brian Wentz and John Carlo Bertot

This chapter explores the historical and evolving relationship between human rights, social justice, and library support of these efforts through physical and digital access, as…

Abstract

Purpose

This chapter explores the historical and evolving relationship between human rights, social justice, and library support of these efforts through physical and digital access, as well as relevant legal frameworks.

Methodology/approach

We explore the connection between libraries, technology, human rights, and social justice. The human rights and social justice functions of libraries are descriptive of what libraries have become in the age of the Internet. Many aspects of the information and communication capabilities that are provided through Internet access have been leveraged to promote human rights and social justice throughout the world.

Findings

There is practical evidence through case studies and survey results that libraries have primarily embraced this direction through offering many individuals without Internet access or technology experience a place of physical access, education, and an ongoing atmosphere of inclusion and accessibility as society embraces an increasingly digital future. This focus on rights and justice exists within varying legal structures related to people with disabilities and to values of rights and justice. Many libraries have also created programs and services that are targeted toward online equity for people with disabilities. This proactive response regarding digital accessibility is indicative of the likelihood that there is an inclusive future for libraries and their services to the broadest of their communities.

Social implications

Highlighting this role and a motto of access for all will enable libraries to expand their significant contributions to human rights and social justice that extend beyond the traditional physical infrastructure and space of libraries.

Details

Accessibility for Persons with Disabilities and the Inclusive Future of Libraries
Type: Book
ISBN: 978-1-78560-652-6

Keywords

Article
Publication date: 1 October 2006

Claudia W. Strow and Brian K. Strow

This paper aims to review major historical trends in US divorce rates and the origin of divorce law in the USA, as well as several of the leading explanations for the increased…

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Abstract

Purpose

This paper aims to review major historical trends in US divorce rates and the origin of divorce law in the USA, as well as several of the leading explanations for the increased rates of divorce in the 20th century and the impact of these trends on remarriage rates.

Design/methodology/approach

Using a historical review, the paper discusses the origins of regional differences, the factors contributing to trends in divorce and remarriage, and the transition in persons pursuing divorce and remarriage throughout the history of the USA.

Findings

The paper notes how the advent of industrialization transformed the family and contributed to rising divorce rates and examines common explanations for the dramatic increase in divorce throughout the 20th century. In particular, this review highlights how the feminist movement along with numerous legislative and demographic changes brought about the increased labor force participation of women and female economic independence, which allowed both men and women greater freedom to divorce. As divorce has become a more common event, the number of people eligible for remarriage has increased and the majority of those entering second marriages have shifted from widows and widowers to divorcees.

Originality/value

Once scholars better understand the historical background for trends in divorce and remarriage, they can more readily recognize and address the implications for marriage in the present day.

Details

Humanomics, vol. 22 no. 4
Type: Research Article
ISSN: 0828-8666

Keywords

Article
Publication date: 1 February 2002

Howard Greisdorf and Brian O’Connor

Analysis of user viewing and query‐matching behavior furnishes additional evidence that the relevance of retrieved images for system users may arise from descriptions of objects…

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Abstract

Analysis of user viewing and query‐matching behavior furnishes additional evidence that the relevance of retrieved images for system users may arise from descriptions of objects and content‐based elements that are not evident or not even present in the image. This investigation looks at how users assign pre‐determined query terms to retrieved images, as well as looking at a post‐retrieval process of image engagement to user cognitive assessments of meaningful terms. Additionally, affective/emotion‐based query terms appear to be an important descriptive category for image retrieval. A system for capturing (eliciting) human interpretations derived from cognitive engagements with viewed images could further enhance the efficiency of image retrieval systems stemming from traditional indexing methods and technology‐based content extraction algorithms. An approach to such a system is posited.

Details

Journal of Documentation, vol. 58 no. 1
Type: Research Article
ISSN: 0022-0418

Keywords

Article
Publication date: 1 September 2008

Paul Crawford, Brian Brown and Pam Majomi

A study of the narratives of community mental health nurses, with an emphasis on education and training, identified education as offering a ‘stepping stone’ out of a profession…

253

Abstract

A study of the narratives of community mental health nurses, with an emphasis on education and training, identified education as offering a ‘stepping stone’ out of a profession that struggles for recognition and status. This paper describes those narratives and the challenges facing healthcare organisations seeking to assimilate and retain the talent of those who have achieved academic success. The authors suggest that encouraging an expertise that integrates academic and practice skills might be achieved through more widespread appointment of clinical professorships.

Details

Mental Health Review Journal, vol. 13 no. 3
Type: Research Article
ISSN: 1361-9322

Keywords

Article
Publication date: 8 May 2009

Brian Briggeman and Quatie Jorgensen

Many associations in the Farm Credit System, which are financial cooperatives, pay their member‐borrowers a cash patronage payment based on the amount of loan volume with the…

360

Abstract

Purpose

Many associations in the Farm Credit System, which are financial cooperatives, pay their member‐borrowers a cash patronage payment based on the amount of loan volume with the association. In today's competitive lending environment, some Farm Credit associations have offered lower interest rates on new loans but these new member‐borrowers have to forgo their cash patronage payment to receive this new, lower‐interest rate loan. The purpose of this paper is to identify Farm Credit member‐borrowers' preferences for patronage refunds received as a cash payment versus lower fixed real estate interest rates.

Design/methodology/approach

Preferences for patronage refunds or lower fixed interest rates are elicited from Farm Credit Services of East Central Oklahoma member‐borrowers via conjoint analysis.

Findings

Results show that member‐borrowers strongly prefer patronage refunds compared to lower fixed interest rates.

Originality/value

This paper fulfills a need to better understand patronage refund programs within the Farm Credit System.

Details

Agricultural Finance Review, vol. 69 no. 1
Type: Research Article
ISSN: 0002-1466

Keywords

Abstract

Details

Games in Everyday Life: For Play
Type: Book
ISBN: 978-1-83867-937-8

Article
Publication date: 7 September 2010

JungWon Yoon and Brian O'Connor

The paper provides a theory base for deriving connotative descriptors for photographs from existing denotative descriptors, and then demonstrates a model for enhancing browsing…

Abstract

Purpose

The paper provides a theory base for deriving connotative descriptors for photographs from existing denotative descriptors, and then demonstrates a model for enhancing browsing within image collections by providing a tool for carving up the searching space.

Design/methodology/approach

The paper conceptually explores the nature of iconic messages contained in an image by adopting semiotics as a theoretical tool. A problem of image retrieval is identified as loss of connotative messages during the image representation process. The paper proposes an image‐retrieval model utilizing an association thesaurus that facilitates the assignment of connotative index terms by making use of denotative index terms of an image. A series of experiments are performed for evaluating the effectiveness of the proposed model.

Findings

Experimental results demonstrate that the association thesaurus improves image‐retrieval effectiveness by increasing the recall of connotatively related image documents as well as the recall of browsing sets.

Practical implications

Applying connotative index terms to an image would be time consuming. Deriving connotative terms from denotative terms and then using them to enrich the browsing environment suggest a method of increasing retrieval effectiveness while reducing the resources required for representation.

Originality/value

Since images are often used to illustrate concepts that are not immediately evident from just the objects in front of the lens, connotative descriptions are particularly valuable. Since human perception of images is, in a sense, hard wired into our brains, browsing is a frequent and reasonable search method in image collections. Using connotative descriptors to point the way to clusters of images with a higher probability of relevance changes the locus of control over representation establishes an environment for dynamic representation, and gives credibility to browsing as a significant search method.

Details

Journal of Documentation, vol. 66 no. 5
Type: Research Article
ISSN: 0022-0418

Keywords

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