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To investigate nine organizational dimensions that enable individual learning in hotel establishments and to note interests of tourism professionals to the learning of organizations subject.

Questionnaire technique was used for the sample of 129 staff working in three different five‐star hotels in Antalya. For data evaluation, SPSS program was used.

According to the findings, the highest pure value and variance explanation rated dimension was that of behavior of superiors. This result shows the importance and role of superiors in hotel establishments. In addition to this, the majority of the sampled staff engaged in teamworking and made dialogue with colleagues, but with some considerable occurrence; sampled staff rarely had training and rewards.

The results are limited within the sampled staff working in three different five‐star hotels, so the results cannot be generalized, but the scale in the study can be used in other researches.

This study can be evaluated as useful information and guidance for tourism industry professionals regarding learning of organizations.

The purpose of this study is to identify the importance of hotel attributes for pre-senior and senior tourists when selecting a hotel.

Three market segments (German, Dutch and British) were selected as the sample of the research. The Callan and Bowman’s (2000) scale was employed and data obtained from 13 five star hotels in Antalya, Turkey.

Results of the study showed that “value for money” and “availability of organized entertainment in the hotel” were important attributes for senior British tourists when compared to other participants. Dutch senior tourists attached more importance to food service attributes (“small food portions” and “special dietary menus”) than did the other respondents.

Research results confirmed the importance of staff attributes (“politeness of staff” and “friendliness of staff”) for customer satisfaction. This finding highlights the need for training programmes targeting hospitality employees, with a specific focus on meeting customers’ demands for receiving friendly and polite service.

The present study intends to contribute to the literature on senior tourist market by identifying the importance of hotel attributes for three market segments (Germany, England and The Netherlands).