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While consumers are increasingly concerned about the environment and commit themselves to environmental protection, they are still reluctant to act. This phenomenon, to date, has remained a puzzle and gained much attention from practitioners and researchers. As a contribution to the understanding of the phenomenon, this study aims to examine the role of downward social comparison as an explanation for the inconsistency of the relationships between two types of pro-environmental attitudes, namely attitudes toward the environment and attitudes toward sustainable consumption, and two sustainable consumption behaviors including electricity-saving behavior and unneeded consumption reduction.

Hierarchical multiple regressions were employed to test the hypotheses with survey data from 381 consumers in a large city in a Southeast Asian country.

The regression results support our expectation that downward social comparison negatively moderates the relationships between the two attitude variables and the two sustainable consumption behaviors.

Our findings provide some insights into the complexity of the attitude-behavior relationship and offer some practical recommendations for governments and policymakers in designing more effective behavioral interventions for the sustainability of human society.

This paper aims to propose a multilevel framework of fashion consumer ethics that unpacks how ethical consumers publicly express their identity through sustainable fashion (SF). The author explores SF’s cognitive, relational and contextual dynamics, highlighting how attitude–behavior (A-B) gaps might impede consumers’ ethical identity and social image alignment.

The framework theoretically reconstructs fashion consumer ethics by integrating social intuitionism, social representation theory and the public sphere. This theorizing process sheds light on fragmented attempts found in previous research to understand how ethical consumers express their self-identity and socially represent their image through SF, avoiding A-B gaps.

The theoretical propositions suggest how ethical consumers’ self-concept is expressed at the cognitive level, leading to ethical commitment toward self-associated fashion brands; social image is manifested at the relational level, giving rise to consumers’ ethical engagement in SF; and ethical consumers’ self-verify their identity-image alignment in the public sphere, thus addressing A-B issues.

The sociopsychological approach suggests a novel understanding of ethical consumers’ individual and social representation through SF consumption. The framework interprets SF as an “aesthetic of existence,” co-constructed collectively and symbolically expressed publicly. As a result, the proposed model combines different theories to introduce new causal mechanisms and constructs of ethical consumers’ cognition, sociological relations and public spheres.

This paper is part of Horizon 2050 series of papers. This paper aims to highlight the importance of stronger engagement with ethical philosophy in tourism. A number of potential research streams are identified.

The paper first introduces several theories of ethics. It then reviews the history of tourism’s engagement with ethics, especially within academia. Subsequently, several themes for the future of research on tourism ethics are discussed according to four scales: the tourist, tourism business, tourism destination and the tourism system.

At the individual tourist level, future research should focus on better understanding tourist (un)ethical behaviour by considering the hedonic and cross-cultural nature of tourism. At business level, motivations to be ethical, ethical corporate models should be studied. Endurance of tourist products that are deemed unethical needs further analysis. At destination level, further understanding of stakeholder relations, stakeholder values and dissemination of those values is required. Fair and just options to sustainably manage visitation merit further discussion. At tourism system level, a stronger engagement with political philosophies and more creative alternatives for the current global tourism system require exploration.

While several reviews of ethics of tourism research exist, this paper is oriented towards opportunities for future research. The paper does not intend to cover all current ethical debates; however, it provides a number of topics within the tourism ethics field that merit further exploration in hope to inspire new research.

本文是地平线 2050 系列论文的一部分。 它强调了在旅游业中加强参与道德哲学的重要性。 确定了许多潜在的研究方向。

文章首先介绍了伦理学的几种理论。 然后回顾了旅游业与道德的接触历史, 特别是在学术界。 随后, 从游客、旅游企业、旅游目的地和旅游系统四个层面讨论了旅游伦理研究未来的几个主题。

在个体游客层面, 未来的研究应侧重于考虑旅游的享乐性和跨文化性质, 更好地理解游客的（不）道德行为。 在商业层面, 应该研究道德的动机、道德的企业模式。 被认为不道德的旅游产品的耐久性需要进一步分析。 在目的地层面, 需要进一步了解利益相关者关系、利益相关者价值观以及这些价值观的传播。 可持续管理访问的公平公正的选择值得进一步讨论。 在旅游系统层面, 需要探索更深入地参与政治哲学, 并为当前的全球旅游系统提供更具创意的替代方案。

虽然存在一些关于旅游研究伦理的评论, 但本文面向未来研究的机会。 本文并不打算涵盖当前所有的伦理辩论, 但它提供了旅游伦理领域内的一些值得进一步探索的主题, 以期激发新的研究。

Este artículo forma parte de la serie de artículos Horizonte 2050. El estudio destaca la importancia de un mayor compromiso con la filosofía ética en el ámbito turístico. Se identifican una serie de posibles líneas de investigación.

En primer lugar, el artículo presenta varias teorías de la ética. Luego revisa la historia del compromiso del turismo con la ética, especialmente dentro del mundo académico. Posteriormente, se discuten varios temas para el futuro de la investigación sobre la ética turística según cuatro escalas: el turista, la empresa turística, el destino turístico y el sistema turístico.

A nivel de turista individual, las investigaciones futuras deberían centrarse en comprender mejor el comportamiento (no)ético de los turistas considerando la fundamentación hedónica e intercultural del turismo. A nivel empresarial se deben estudiar tanto las motivaciones para ser éticos, como los modelos corporativos éticos. Además, la perdurabilidad de productos turísticos que se consideran poco éticos necesita un análisis más profundo. A nivel de destino, se requiere una mayor comprensión de las relaciones con las partes interesadas, sus valores y la difusión de esos valores. Las opciones justas y equitativas para gestionar de forma sostenible las visitas merecen un debate más profundo. A nivel del sistema turístico, es necesario explorar un compromiso más fuerte con las filosofías políticas y alternativas más creativas para el actual sistema turístico global.

Si bien existen varias revisiones de la ética de la investigación en turismo, este artículo está orientado hacia oportunidades para futuras investigaciones. El artículo no pretende cubrir todos los debates éticos actuales, sin embargo, proporciona una serie de temas dentro del campo de la ética del turismo que merecen una mayor exploración con la esperanza de inspirar nuevas investigaciones.

Sustainable consumption has far-reaching implications globally, with promotion of sustainable consumption also identified as one of the sustainable development goals (SDGs). Hence, there is a need for relevant information to guide consumer buying decisions. Eco-labels have been created to serve as one of the key communication platforms for this purpose, but studies indicate low levels of comprehension. Hence this paper proposes a conceptual framework using established neuroscience theories and principles to address this topic of significance.

The “Simplicity Principle” propagates that simpler explanations find place over complex ones. Also, the Dual System Theory focuses on the two systems, intuitive System 1 and cognitive System 2, used by the brain to process information. We spotted a research gap here and leveraged these theories and drew from several earlier studies to propose a framework that presenting information in a “simple” manner on eco-labels would accelerate sustainable consumption.

System 1 works to reduce cognitive process and load on System 2, influencing overall choice and purchase decision. System 2 capacity requires the need to minimize cognitive load through processing simpler messages. Quick processing of information by System 1 generates impressions, attention and attitude. Once accepted by System 2, these often remain unchanged unless necessary and invariably turn into beliefs and voluntary action. Simplicity leverages speed and effortless processing ability of System 1, reducing effort of cognition by System 2 and enabling a decision (to purchase “green”).

Sustainability and sustainable consumption are matters of social and environmental concern and significance. This framework proposes the need for policymakers and businesses to consider adopting the “simplicity” approach in promoting sustainable consumption through bridging the vital gap in the understanding of eco-labels by consumers. There are implications and opportunities for researchers to conduct empirical research across different categories to validate this framework.

While several methods have been explored and implemented, given the significance of sustainability and sustainable consumption, eco-labels suffer from lack of comprehension, thus affecting adoption by consumers. Applying fundamental neuroscience principles of “simplicity” seems to have been overlooked so far toward addressing this gap. This framework proposes that applying “simplicity” to stimuli such as eco-labels and communications be considered to address and correct the situation and help to accelerate sustainable consumption.

There are calls for irradiated food labelling due to a significant need for food safety and extensive procedures to safeguard consumer health. Additionally, there is a strong push from producers for mandatory Country of Origin (COO) labelling. The study examines how the COO and Radura labels influence consumer behaviour and shows the interplay between these influences. Using Attitude-Behavior-Context theory, a conceptual model is proposed and tested to evaluate these factors. The use of multiple labels allows for more choices. How the information presented on labels corresponds to consumers' pre-purchase information search is tested on regular label users.

Structural Equation Modelling (SEM), Generalised Linear Modelling and Cluster Analysis were used to analyse the data on a sample of 322 Australian respondents.

The study revealed that COO labelling had a significant positive relationship with attitudes but a negative relationship with WTP, acting as a suppressed mediator between attitudes and WTP. Interestingly, while knowledge was not found significant, label confidence emerged as a significant factor. Furthermore, the research suggests that regular users may prioritize COO labels over Radura labels.

This research contributes novelty by being the first to address the interplay between COO and irradiated labels, complementing the growing body of literature on irradiation labelling. It also offers valuable insights for retail practitioners, providing an understanding that can facilitate the delivery of high-value multiple labels at the point of purchase.

The purpose of this paper is to examine the influence of environmental concern, perceived consumer effectiveness (PCE), green self-identity and social influence on Danish Generation Z consumers’ green purchase intention across three product categories: food, clothing and mobile phones.

Data were collected through convenience sampling, asking undergraduate students in a quantitative data analysis class at the University of Southern Denmark to share a link to the online survey via mail and through their social media platforms. This study includes 287 usable cases. Structural equation modeling (AMOS) was used to test the suggested relationships.

The results show that environmental concern, PCE, green self-identity and social influence positively relate to Danish Generation Z consumers’ green purchase intentions. However, results also suggest that the influence of the different factors varies across product categories.

The results show that marketers must refine their understanding of what guides green consumption, as the factors leading to green purchase intention vary across product categories. Therefore, practitioners need a deeper understanding of their specific category. The results offer insight into food, clothing and mobile phones.

To the best of the authors’ knowledge, this is one of the first studies investigating the antecedents to green purchase intentions across product categories.

Drawing on the theory of planned behavior and value-belief norms theory, this study aims to explore the causes of pro-environmental behavioral intentions in the context of Sri Lanka.

Data were garnered from 503 subjects with the aid of self-reported questionnaires. The formulated hypotheses were examined using a variance-based statistical approach (PLS-SEM).

The findings of the study revealed that personal values, particularly altruistic and biosphere values, significantly strengthen the psychological drivers of pro-environmental behavioral intentions. The study further found that religiosity enhances the association between personal norms and pro-environmental behavioral intentions and the place attachment augments the relationship between attitude and pro-environmental behavioral intentions.

This study suggests that instilling altruistic and biosphere values in individuals can boost pro-environmental behavioral intentions. Campaigns and educational programs could focus on instilling these values to foster responsibility and empathy. Recognizing the influence of religiosity on pro-environmental behaviors and attitudes, this study suggests collaborative efforts between organizations and religious institutions. Religious leaders can integrate environmental stewardship into teachings, emphasizing ethical responsibilities.

The study pushes back the frontiers of environmental consciousness literature by highlighting the importance of personal values, psychological factors and contextual variables such as religiosity and place attachment in fostering pro-environmental behavior within the specific context of an emerging country – Sri Lanka.

This study aims to identify whether green advertising and eco-labels influence the purchasing behaviors of organic products or whether the influence of such behaviors is presented through the mediating effect of the attitude and environmental awareness of millennials.

This study used a quantitative, correlational and cross-sectional design. A total of 430 millennials participated in the study. The questionnaire consisted of 20 questions, distributed across five variables. It was applied to people outside shopping centers in the city of Quito and Guayaquil, Ecuador. The results were subjected to statistical tests to determine the internal consistency of the instrument. The convergent and discriminant validity of the research model was verified through confirmatory factor analysis and structural equation modeling. SPSS 20 and AMOS 24 were used for statistical analyses.

The study identified that attitude and environmental awareness mediate the relationship between green advertising and green purchasing behaviors, as well as the relationship between eco-labels and green purchasing behaviors. Furthermore, it has been proven that green advertising directly influences the green purchasing behaviors of organic products among millennials, whereas eco-labels do not.

This study is among the initial investigations to delineate the connection between elements of green marketing and the buying patterns of organic goods among millennials in an emerging economy. The study provides answers to earlier scholarly inquiries that proposed examining the correlation among the constituents of the theorized framework.

El presente estudio tuvo como objetivo identificar si la publicidad verde y las ecoetiquetas influyen en los comportamientos de compra de productos orgánicos, o si la influencia dentro de dichos comportamientos se presenta a través del efecto mediador de la actitud y la conciencia ambiental de los millennials.

La investigación fue cuantitativa, correlacional y con un diseño transversal. Participaron en el estudio un total de 430 millennials. El cuestionario constó de 20 preguntas distribuidas en cinco variables. Fue aplicado en persona fuera de los centros comerciales en las ciudades de Quito y Guayaquil - Ecuador. Los resultados obtenidos fueron sometidos a pruebas estadísticas para determinar la consistencia interna del instrumento. La validez convergente y discriminante del modelo de investigación fue verificada mediante un Análisis Factorial Confirmatorio y Modelos de Ecuaciones Estructurales. Para el desarrollo de los análisis estadísticos, se utilizaron SPSS 20 y AMOS 24.

El estudio identificó que la actitud y la conciencia ambiental median la relación entre la publicidad verde y los comportamientos de compra, así como en la relación entre las ecoetiquetas y los comportamientos de compra. Además, se demostró que la publicidad verde influye directamente en los comportamientos de compra de productos orgánicos entre los millennials, mientras que las ecoetiquetas no.

Este artículo se encuentra entre las investigaciones iniciales para delinear la conexión entre los elementos del marketing verde y los patrones de compra de productos orgánicos entre los millennials en una economía emergente. El estudio proporcionó respuestas a consultas académicas previas que proponían examinar la correlación entre los componentes del marco teórico propuesto.

本研究旨在确定绿色广告和生态标签是否影响有机产品的购买行为, 或这种行为的影响是否通过千禧一代的态度和环境意识的中介效应表现出来。

本研究采用定量、相关性和横截面设计。共有430名千禧一代参与了研究。问卷由20个问题组成, 分布在五个变量上。问卷在厄瓜多尔基多和瓜亚基尔市的购物中心外分发。结果经过统计测试, 以确定问卷的内部一致性。通过验证性因素分析 和结构方程模型 验证了研究模型的收敛效度和区分效度。统计分析使用SPSS 20和AMOS 24软件完成。

研究表明, 态度和环境意识在绿色广告与绿色购买行为之间以及生态标签与绿色购买行为之间起到中介作用。此外, 已证明绿色广告直接影响千禧一代对有机产品的绿色购买行为, 而生态标签则没有直接影响。

本研究是最初探讨绿色营销元素与千禧一代在新兴经济体中有机产品购买模式之间关系的研究之一。该研究回答了早期学术研究提出的关于理论框架各组成部分相关性的探讨。

This study aims to assess residential energy consumption knowledge, attitudes, and practices in Abuja Municipality, providing insights for effective conservation strategies, reducing costs and mitigating environmental impact.

Data for this study was collected through a cross-sectional survey conducted among a representative sample of the Nigerian population between February and April 2021. A total of 462 questionnaire responses were collected and subsequently analysed using SPSS. Descriptive statistics, including frequency count, percentages, mean, and standard deviation, were calculated. Additionally, inferential statistics were performed using Chi-Square analysis, with significant level set at p = 0.05 to draw meaningful conclusions from the data.

The study results indicate that out of the total respondents, 244 individuals (67.4%) demonstrated a profound knowledge of and good practice in energy utilisation. In comparison, 118 individuals (32.6%) exhibited poor knowledge and practice in energy saving. Moreover, the findings reveal a significant association between the sociodemographic factors of the respondents, building type, and their overall practice in energy utilisation. Statistical analysis shows significant? 2 values for each case: 8.563 (p = 0.003), 66.736 (p = 0.000), 60.866 (p = 0.000), 23.487 (p = 0.000), 37.877 (p = 0.000), and 92.334 (p = 0.000), respectively, where p < 0.05. These results highlight the importance of considering sociodemographic profiles and building characteristics when assessing general energy utilisation practices.

The research offers valuable insights into Nigerian energy usage behaviours and attitudes towards energy saving in residential buildings, contributing significantly to the knowledge base.

Transport is the main enabler of tourism, but also one of its main sources of environmental impact. This paradoxical condition is even more controversial if considering the reluctancy of policymakers to introduce traffic management strategies, as they fear possible drops in tourism demand. This chapter addresses the ‘tourism-traffic paradox’ as a wicked problem and explores adequate and efficient policy interventions to foster sustainable mobility in Alpine destinations, minimising rebound effects in tourism demand. The chapter is focussed on the exemplary case of the Dolomites World Heritage Site (WHS), as this Italian area has experienced a long-lasting process of evidence-informed decision-making in transport, with two pilot actions for traffic calming in 2017 and 2018. The main goal of those actions was to shift the modal choices of tourists, to optimise the traffic network use and to minimise environmental impacts. The policy interventions were rooted in a sustainability governance approach, that is, they were creating a government-led network of stakeholders, including several academic experts, involved in the transport planning and monitoring phase. Advantages and disadvantages of this government-led network to solve the tourism-traffic paradox are discussed in the chapter.