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Article
Publication date: 1 December 2004

Roger Collins

257

Abstract

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The Learning Organization, vol. 11 no. 6
Type: Research Article
ISSN: 0969-6474

Abstract

Understanding when entrants might have an advantage over an industry’s incumbent firms in developing and adopting new technologies is a question which several scholars have explained in terms of technological capabilities or organizational dynamics. This paper proposes that the value network—the context within which a firm competes and solves customers’ problems—is an important factor affecting whether incumbent or entrant firms will most successfully innovate. In a study of technology development in the disk drive industry, the authors found that incumbents led the industry in developing and adopting new technologies of every sort identified by earlier scholars—at component and architectural levels; competency-enhancing and competency-destroying; incremental and radical—as long as the technology addressed customers’ needs within the value network in which the incumbents competed. Entrants led in developing and adopting technologies which addressed user needs in different, emerging value networks. It is in these innovations, which disrupted established trajectories of technological progress in established markets, that attackers proved to have an advantage. The rate of improvement in product performance which technologists provide may exceed the rate of improvement demanded in established markets. This mismatch between trajectories enables firms entering emerging value networks subsequently to attack the industry’s established markets as well.

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Collaboration and Competition in Business Ecosystems
Type: Book
ISBN: 978-1-78190-826-6

Keywords

Article
Publication date: 1 August 2001

Blaise Cronin

Aims to demonstrate how information warfare (IW) is being progressively domesticated and how it democratizes warfare. Briefly outlines the so‐called Revolution in Military…

1873

Abstract

Aims to demonstrate how information warfare (IW) is being progressively domesticated and how it democratizes warfare. Briefly outlines the so‐called Revolution in Military Affairs. Presents an overview of the various modalities of IW. Introduces the defining features of IW from both the attacker’s and the target’s perspective. Describes types of offence and defence. Assesses the extent to which IW and information terrorism are having or will have an impact on the daily lives of individual groups and considers the various social actors. Offers some observations on the negative externalities and possible longer term social costs associated with IW and information terrorism in the civil sphere.

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Library Review, vol. 50 no. 6
Type: Research Article
ISSN: 0024-2535

Keywords

Book part
Publication date: 26 February 2008

Anne W. Fuller and Marie C. Thursby

This chapter presents a framework for evaluating commercialization strategies available to start-up innovators operating in high-technology industries. The chapter uses a stream…

Abstract

This chapter presents a framework for evaluating commercialization strategies available to start-up innovators operating in high-technology industries. The chapter uses a stream of research relating to three major considerations for commercialization strategies: intellectual property rights’ strength; requisite complementary assets; and licensing/alliance transaction costs. The authors describe the options available to the innovator and explain how the attractiveness of alliances increases with the strength of the innovator's IPR position and the cost of acquiring complementary assets. The four distinct commercialization environments defined by these factors then are related to the likelihood an innovator will commercialize an invention through cooperation or competition. The chapter then applies the framework to five case studies of start-up innovators in a major research university's business incubator.

Details

Technological Innovation: Generating Economic Results
Type: Book
ISBN: 978-1-84950-532-1

Case study
Publication date: 20 January 2017

Shane Greenstein and Michelle Devereux

Encyclopædia Britannica was the leading provider of encyclopedias in the English language, but after sales declined rapidly in the early 1990s the company was forced to file for…

Abstract

Encyclopædia Britannica was the leading provider of encyclopedias in the English language, but after sales declined rapidly in the early 1990s the company was forced to file for bankruptcy. Many different organizational and market factors contributed to this crisis, such as the diffusion of the PC, the invention of Encarta, the technical challenges of moving text to electronic formats, and the difficulties of inventing a new format while also operating the leading seller of books. Looking back, what could the company have done differently?

To illustrate important themes on a leading firm's response to technical opportunities and threats; teach students about technological waves, technological disruption, and different concepts of obsolescence; and examine strategic concepts such as attacker's advantages and skunk works.

Details

Kellogg School of Management Cases, vol. no.
Type: Case Study
ISSN: 2474-6568
Published by: Kellogg School of Management

Keywords

Book part
Publication date: 2 August 2016

Briana Sell Stenard, Marie C. Thursby and Anne Fuller

This chapter presents a framework for evaluating commercialization strategies available to start-up innovators operating in high-technology industries. We consider strategies…

Abstract

This chapter presents a framework for evaluating commercialization strategies available to start-up innovators operating in high-technology industries. We consider strategies ranging from head-on competition with incumbent firms to cooperation. Cooperation can manifest in a variety of alliances, including licensing, OEM relationships, R&D contracts, and joint ventures. We then relate the use of these strategies to alliance transaction costs, the need for complementary assets, and the firm’s intellectual property position. This chapter draws heavily on recent research showing that patterns of cooperation and competition vary markedly across industry sectors, with some form of cooperation with incumbents almost assuredly necessary in healthcare/medical technology. We emphasize the endogenous, dynamic nature of firm choices, and we illustrate the major principles with two case studies of start-up innovators commercializing university-based inventions. One company has developed several medical devices and the other electronics hardware and software. We follow the companies over a 10-year period, showing the evolution of strategy from cooperation to competition.

Details

Technological Innovation: Generating Economic Results
Type: Book
ISBN: 978-1-78635-238-5

Keywords

Article
Publication date: 1 July 1988

Blaise Cronin

A pogo stick puts spring in your heels. It takes you hip‐hop‐hopping past the foot trekkers. Information technology (IT) is the executive's pogo stick: with it you skip ahead of…

Abstract

A pogo stick puts spring in your heels. It takes you hip‐hop‐hopping past the foot trekkers. Information technology (IT) is the executive's pogo stick: with it you skip ahead of your rivals and leave the competition for dead. Would that life were so simple … that one‐upmanship were so easily achieved. The copywriters' inflated rhetoric promises a great deal. When you buy system XYZ you are also getting in‐built competitive advantage. White rabbits out of hats. Sometimes there is no rabbit; sometimes it's not white; sometimes it's a mutant; sometimes there's no rabbit, just a lot of droppings. But the copywriters ignore reality. Gaining and sustaining competitive edge may not be as easy as ABC, but it's no more difficult than bouncing along on a pogo stick. Just make your cheque payable to XYZ Inc…

Details

Aslib Proceedings, vol. 40 no. 7/8
Type: Research Article
ISSN: 0001-253X

Article
Publication date: 1 June 2000

George K. Chako

Briefly reviews previous literature by the author before presenting an original 12 step system integration protocol designed to ensure the success of companies or countries in…

7523

Abstract

Briefly reviews previous literature by the author before presenting an original 12 step system integration protocol designed to ensure the success of companies or countries in their efforts to develop and market new products. Looks at the issues from different strategic levels such as corporate, international, military and economic. Presents 31 case studies, including the success of Japan in microchips to the failure of Xerox to sell its invention of the Alto personal computer 3 years before Apple: from the success in DNA and Superconductor research to the success of Sunbeam in inventing and marketing food processors: and from the daring invention and production of atomic energy for survival to the successes of sewing machine inventor Howe in co‐operating on patents to compete in markets. Includes 306 questions and answers in order to qualify concepts introduced.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 12 no. 2/3
Type: Research Article
ISSN: 1355-5855

Keywords

Abstract

Details

Comprehensive Strategic Management
Type: Book
ISBN: 978-1-78714-225-1

Article
Publication date: 27 July 2012

David J. Smith

The purpose of this paper is to examine how and why outsiders, rather than incumbents, are able to take advantage of technological discontinuities.

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Abstract

Purpose

The purpose of this paper is to examine how and why outsiders, rather than incumbents, are able to take advantage of technological discontinuities.

Design/methodology/approach

The paper employs a case study of a single innovation that transformed the technology of Formula 1 motor racing.

Findings

The findings show how social capital made up of “weak ties” in the form of informal personal networks, enabled an outsider to successfully make the leap to a new technological regime.

Practical implications

The findings show that where new product development involves a shift to new technologies, social capital can have an important part to play.

Originality/value

It is widely accepted that radical innovations are often competence destroying, making it difficult for incumbents to make the transition to a new technology. The paper's findings show how the social capital of outsiders can place them at a particular advantage in utilizing new technologies.

Details

European Journal of Innovation Management, vol. 15 no. 3
Type: Research Article
ISSN: 1460-1060

Keywords

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