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Companies should move beyond product attribute positioning to fostering affective-laden relationships with customers, as customers often want to feel engaged with the brand they purchase. These brand tribal members share something emotively more than mere brand ownership. As measures of brand engagement continue to evolve, proven instruments measuring brand tribalism and studies investigating its explanatory power are limited. The purpose of this paper is to help fill this research fissure by offering a three-study approach, leaning on Sahlin's anthropological theory of segmented lineage.

In Study 1, the authors develop and evaluate the measurement properties of a brand tribalism scale. Using survey data in Study 2 and Study 3, the applicability of brand tribalism on brand-response variables across two technological contexts is examined.

Data drawn from ordinary brand users confirm scale validity while questioning the efficacy of communal social structures to affect brand attitude and repurchase intentions.

Moving consumers from occasional brand users to members of their brand tribe should be one of many company objectives. The studies here offer acumen as to why such objectives should be pursued and how they can be met.

The data from the three studies lend insight to the importance of brand tribalism, its measurement properties, and raise issues regarding its effect on key brand-related outcomes.

The process of talent development (TD) is one of the current trends in HRM and human resource development (HRD). Although scientific literature addressing the topic emphasizes that through development of talents, organizations can increase their productivity, performance and competitiveness, little is known so far concerning the development of this research field as a whole and particularly concerning theories prevailing in the area. While research into the field has been ongoing for two decades, the area has not yet been systematized based on key theories used as starting points for the research. The purpose of this paper is to focus on which theories in HRD are used in TD.

Concerning the topicality of TD, the present article provides a systematic review of literature summarizing current theories in TD based on the currently used typology of theories in HRD, adding the fourth pillar to the existing three, i.e. theories concerning adult learning and education, to increase the stability of the typology.

The paper argues that the area of TD prevalently uses sociological, psychological and ethical theories, which may be attributed to trends in HRD. The insufficient representation of theories of learning in TD, particularly in view of the fact that adult learning and development is the essence of TD, is an important finding. This finding is particularly important for science concerning adult learning and education.

The benefit of the presented analysis lies in a systematization of the individual theories and a comprehensive overview of the current theoretical framework of TD, as well as suggestions for future research making use of adult learning and education theories.

This study aims to empirically demonstrate the direct impact of brand tribalism on brand loyalty, revealing how the intrinsic elements of brand tribalism operate within an arena of high self-expressive brands.

A quantitative survey was carried out. A structured questionnaire was applied to active members of motorcycle clubs. It was obtained 336 responses and structural modeling was applied to test a hypothetical model.

This research shows that community and lineage were significantly related to brand loyalty, with a sense of community demonstrating the most decisive influence. Therefore, the study reveals that loyalty can be built through brand tribalism across strategies that foment collective social identity and friendship sentiments among brand consumers.

To increase brand loyalty, managers should associate their brands with the sense of community of tribe members and create associations within the brand and its consumers through brand communication and experiences, reinforcing brand owners’ lineage’s singularity.

This is the unique study demonstrating how to forge brand loyalty through brand tribalism’s multidimensional perspective, presenting findings on how its intrinsic factors can boost loyalty within self-expressive product brands.

My ‘lost project’ is captured in a recollection of a senior school ball, my final ethnographic encounter following 15 months of fieldwork in a middle class government high school, from which students barely get a mention in any of the publications stemming out of the overall project. Two questions are pursued in the paper, focused firstly on why students were ignored in the final rendering of my doctoral research and why I continued to continue to research student groups so actively right up to the end point of the project? Attributing this apparently contradictory set of circumstances to an anthropological commitment to holism that eschews the smallness of studies of groups and sites and fail to take account of broader socio-political contexts, the author is content enough in acknowledging that insights reported here would not have emerged without an ongoing commitment to an engaged holism throughout the whole of the project.

This paper aims to revolve around two problems which, though imagined as different, can be addressed altogether. On one hand, the advance of terrorism as a major threat to the tourism industry, while – on the other – we discuss the ontological nature of tourism as a rite of passage, which is vital to keep the political legitimacy of officialdom. At the time, paradoxically, social scientists shrug off tourism as a naïve commercial activity, while the main tourist destinations are being attacked by jihadism. This suggests the disinterest of ones associates to the interests of others.

The author holds the thesis that tourism derives from ancient institutions, which illuminated in the growth of Occident and the formation of hospitality. Capitalism hides the importance of tourism as a mere trivialization as a bit-player. However, a closer look reminds precisely the opposite. The recent attacks perpetrated at main destinations reveal tourism as an exemplary (symbolic) center of the West, a source of authority and power for the existing hierarchal order.

The issue captivates the attention of scholars, officials and policymakers, and at the same time, epistemologists of tourism receive a fresh novel debate regarding the origins of tourism.

It is a great paradox that tourism would be selected as a target for jihadism but at the same time a naïve activity for social scientists or at the least by the French tradition. Despite the partisan criticism exerted on tourism as an alienatory force, this work showed two important aspects, which merits to be discussed. At a closer look, tourism should be understood as “a rite of passage” whose function associates to the revitalization of those glitches happened during the cycles of production. Second, and most important, tourism accommodates those frustrations to prevent acts of separatism or the rise of extreme conflict among classes.

The article makes a comprehensive study of the development of social economic thought in the history of economic doctrines. Traces of social economic development are dated back to the Physiocrats and moral philosophers and reference is made to the early Arab works in the developments of these social economic doctrines. The social economic thought in the classical school of economic theory is critically studied. It is shown that with the advancement of economic theory in the hands of the neoclassical school and its latter‐day developments social economic doctrines receded from mainstream economics. The contemporary social economists in North America have fallen into the trap of these neoclassical approaches applied to the study of social economic phenomena. The article also shows that similar neoclassical and ethically neutral traces continue in the works of the mixed economy theorists, institutionalists, macroeconomists, monetarists, rational expectations hypothesists, public and social choice theorists of all types. Thus, the whole gamut of mainstream economics is shown to be trapped in an epistemological and methodological quandary as to how ethical phenomena are to be treated rationally in the framework of economic theory.

Drawing on data from 399 Swedish doctoral theses, this chapter explores the epistemological foundations of higher education research. Using an analytical framework whose elements are the institutional organization of researchers and knowledge, the object of study, and the object of knowledge, we found that higher education research is mainly a concern for the older universities and for research subjects within the educational sciences and, secondarily, the social sciences. The prime objects of study are topics related to teaching, followed by issues of system policy, institutional management, and knowledge work. Studies of academic work and quality are almost non-existent, and comparative studies and international perspectives are rare. Regarding the object of knowledge, doctoral students’ choices of research approaches, theories, and methods point to a diversified analytical toolbox, although dominated by text-based analyses and qualitative methods, especially interviews and documentary studies, and a range of learning and institutional theories.

With growing interest in the uses of hedonic technologies and gamification in system design, the concept of cognitive absorption (CA) has become increasingly salient in the information systems literature. However, little effort has been made to evaluate the research status and consolidate the current literature findings. To fill these research gaps, the authors conducted a literature review on CA. The authors then proposed an integrative framework that summarises the key elements of and variables related to CA and their relationships. The major findings of the study are discussed, and an agenda for future research is proposed.

It has long been realized that market-based development tends to impact Third World rural communities by increasing stratification between those who are able to take advantage of increasing opportunities and those who are less fortunate (for instance, Kottak, 1999). An extreme example of this was the early impact of the Green Revolution during the 1960s and 1970s. It more than tripled the productivity of rice in parts of Asia, but on the village level it often had a less benign effect on the wealth gap and the retention of assets by the very poor.¹ Less extreme cases are represented in this volume by Eric Jones and Ueli Hostettler. Both describe instances in which increasing contact with the outside was the main element impacting on rural communities rather than technological innovations in agriculture. They differ, however, in that Jones approaches the subject synchronically by using central place theory and network analysis, while Hostettler’s contribution is decidedly historical in character.

Entrepreneurship ecosystems could be useful road maps for the formulation of entrepreneurship policies for countries in Africa. The twenty-first century economic development agenda lay a lot of emphasis on the pivotal role that entrepreneurship plays in the growth of economies, job creation and poverty alleviation especially in Africa. But without the right entrepreneurial ecosystems to enhance the formulation of pertinent entrepreneurship policies, achieving entrepreneurial economic growth will be difficult. The existing frameworks for the development of entrepreneurship ecosystems are based on research that has been conducted elsewhere. The paper aims to discuss these issues.

Entrepreneurship research in Africa has rarely focused in understanding and evaluating the entrepreneurship ecosystems. In this paper, we have attempted to examine the present state of the entrepreneurship ecosystems in four countries (Botswana, Egypt, Ghana and Uganda) in Africa. Despite the fact that extant literature on the concept is limited, it has been reviewed to provide a picture of entrepreneurship ecosystems. Relevant national and international documents were also examined to evaluate the present state of entrepreneurship ecosystems in these countries.

The findings from each of the countries though they depict a static situation, justify the proposition that entrepreneurs are omnipresent, it is only the entrepreneurship environment that accounts for the differences in entrepreneurial economic growth and the cross-countries comparisons shows the dissimilarities in national entrepreneurship environments.

In conclusion, a broad process to develop entrepreneurship ecosystems initiatives is suggested alongside the crucial roles that governments and other stakeholders should play which implies that a National Entrepreneurship Mission might be necessary.

Multiple case studies that have compared entrepreneurship ecosystems of countries in Africa are very rare. This study though explorative, is one of the first. The findings and conclusions could be useful for a detailed study to map out pertinent and self sustaining entrepreneurship ecosystems that are necessary for the formulation of entrepreneurship policies.