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Obesity among elderly consumers precipitates undesirable health outcomes. This study aims to investigate the effects of environmental cues on food intake of elderly consumers in an aged-care facility.

A longitudinal study conducted over 17 weeks in situ within an aged-care facility with 31 residents investigated how auditory (soothing music), olfactory (floral-scented candle) and visual (infographic on health benefits of the main meal component) cues influenced food intake quantity during a meal, while accounting for portion size effect (PSE).

Analysing the cross-sectional results of individual treatments and rounds did not reveal any consistent patterns in the influence of the three environmental cues. Longitudinal analyses, however, showed that the presence of auditory and olfactory cues significantly increased food intake, but the visual cue did not. Moreover, PSE was strong.

Extending research into environmental factors from a commercial to a health-care setting, this study demonstrates how the presence of auditory and olfactory, but not cognitive cues, increased food intake behaviour among elderly consumers. It also shows that a cross-sectional approach to such studies would have yielded inconclusive or even misleading findings. Merely serving more would also lead to higher food intake amount.

Environmental factors should be a part of health-care providers’ arsenal to manage obesity. They are practical and relatively inexpensive to implement across different health-care settings. However, the same environmental factors would have opposite desired-effects with normal or underweight residents, and hence, aged-care facilities need to separate the dining experience (or mealtime) of obese and other residents. Quantity served should also be moderated to discourage overeating.

While studies into managing obesity, particularly among older adults, have mainly focused on techniques such as pharmacotherapy treatments with drugs, dietary management or even lifestyle change, less attention has been given to the influence of environmental cues. This study, executed in situ within an aged-care facility, provided evidence of the importance of considering the impact of environmental factors on food intake to help reduce obesity.

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000001539. When citing the article, please cite: Anne Sharp, James Smith, (1991), “Champagneʼs Sparkling Success”, International Marketing Review, Vol. 8 Iss: 4.

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000000604. When citing the article, please cite: Anne Sharp, James Smith, (1990), “Champagne: A Sustainable Competitive Advantage”, European Journal of Marketing, Vol. 24 Iss: 4, pp. 18 - 26.

Single-use plastic bags given to shoppers by retailers have increasingly become a key target for sustainability initiatives, with bans being introduced around the world. The rationale for such bans is based on the environmental impact of single-use bags, compared to their multi-use alternatives. The arguments for bans are underpinned by assumptions about how consumers will respond to the changes, yet do not account for the known patterns of buyer and consumer behaviour from the social sciences. This lessens the delivery of desired outcomes and hampers implementation strategies. This chapter draws upon this established knowledge to demonstrate how such marketing knowledge of fundamental buyer and consumer behaviour is critical when developing and implementing a public policy programme, using the example of a retail ban on the use of single-use plastic bags in Australia. It illustrates how these known patterns hold in this context and shows how social marketing can be used to help shape programme implementation and uptake and the reinforcement of new positive behaviours.

Champagne is the world′s most prestigious sparkling wine. It can be found on the shelves of every wine store and on the wine lists of quality restaurants all over the world. To many people it is the symbol of celebration, luxury, love, success and pleasure. This image has undoubtedly led to it being seldom the object of serious critical analysis. The history of this unique product, “Le Champagne”, the region of France in which it is produced‐”La Champagne”, and its people, the Champenois, are examined. Analysis is made of the marketing strategies and tactics that have led to champagne becoming one of the most successfully marketed wine products on the international market despite limited production and a plethora of competition from other sparkling wine producers.

Over the last 30 years a range of empirical generalisations has been developed about the performance of competitive brands in frequently purchased product categories. These generalisations have been based mainly on European and US data, and this paper addresses the question of whether they also hold in Australia and New Zealand. We examined consumer panel data from four different markets (supermarkets, department stores and retail fuel in Australia and retail fuel in New Zealand) and found similar patterns to those in Europe and the USA, although there were some minor exceptions, and also some interesting variations between markets. Our results suggest that there is much that Australasian marketers can learn from using models such as the Dirichlet, which was developed in the Northern hemisphere, to identify norms and exceptions in their own markets.

Examination of the process of champagne is explored. Its distinctive competences – le terroir, méthode champenoise, appellation d′origine – and its sustainable competitive advantages – supreme product quality and brand‐name – are discussed. Its marketing success is an example to marketers of other wine products – clear positioning, quality, signalling and brand defence – simple, yet very poignant.

The purpose of this paper is to outline the contribution of marketing to program evaluation in the school sector. Schools are increasingly the target of government-funded environmental education initiatives and this paper aims to illustrate, through a sector-wide program case study, how marketing metrics can improve overall program evaluation. Existing school-based program evaluations are often not accompanied by rigorous evaluation of their impact beyond educational outcomes. Evaluation focuses instead on improving satisfaction of those already participating, rather than looking at the wider issues of program adoption and engagement levels across the sector. This paper also aims to look at how traditional marketing's evaluation metrics can address this gap.

A case study is used involving a sector-wide recycling program whose objective is to reduce waste across all schools across a State in Australia. The program, administered by a government agency, had only been evaluated within an educational outcome context. Using existing data on the program from across the school sector, marketing metrics are calculated to provide new insight into the program's wider impact.

This research illustrates the relevance of marketing metrics to educational sector activities. It illustrates how to embed metrics into the program and identifies insights they can offer as a supplement to existing educational outcome measures. Such measures are highly useful to funding bodies deciding on a program's development and continuation.

Marketing provides empirically-based program metrics that are easy and cost-effective to obtain, objective in their measure, and provide feedback loops to participants. Having impacts more clearly measured allows for effective program administration within the childhood education sector. This paper delivers practical guidelines for program administrators.

The paper brings marketing into an environmental education context, illustrating its contribution for better measurement of behaviour change. It gives marketing practitioners and academic researchers a framework within which they can use already available program data to better gauge the uptake and impact of their efforts.

The Waste Management Hierarchy is a well-established framework for conceptualizing the spectrum of desirable behaviours to manage, reduce and avoid waste. To date, research relating to the householder behaviours on the Waste Management Hierarchy has primarily focused on the lower order disposal and recycling behaviours, reflecting the areas of historical policy attention. Recently, however, policy focus has shifted to ‘higher order’ behaviours such as reuse and avoidance, in line with Circular Economy thinking. To address the measurement gap, this chapter develops and tests a battery of householder waste behaviour measures across the entire waste hierarchy. The battery was piloted with 573 South Australian householders, where the ‘higher’ order waste behaviours are more likely to be displayed as the Waste Hierarchy has been embedded in waste policy directives for many years. Findings empirically validate the Waste Management Hierarchy, deliver a quantified benchmark of the prevalence of behaviours across its spectrum and explore the underlying motives driving pro-environmental behaviour.