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The purpose of this paper is to examine how family member employees’ communicative experiences within their families affect their perceptions of the workplace. The influence of family business employees’ perceptions of family communication patterns on family satisfaction, family involvement, and work involvement within their family businesses were explored.

A total of 138 family business employees, representing 81 family businesses, were surveyed. The questionnaire contained measures of family communication patterns, family involvement, work involvement, family satisfaction, as well as several demographic questions. Path modeling was used to analyze two proposed models of family involvement and work involvement.

Conversation orientation was related to perceptions of family satisfaction and perceptions of family satisfaction were related to perceptions of family involvement. While both proposed models were consistent with the data, no significant relationships were found between conformity orientation and perceptions of family satisfaction and between perceptions of family satisfaction and work involvement.

While not only exploring family business employees’ experiences through a unique communicative lens, this study also provides several practical implications for family business owners and managers.

Given that many consumers are skeptical about environmentally based advertising campaigns, the purpose of this study is to propose an optimized message strategy to facilitate consumer engagement with green messages in social media contexts.

Four empirical studies are conducted using self-report questionnaires to test proposed hypotheses with a focus on the interplay between claim specificity and benefit appeals in green advertising on social media.

The current study examines the interaction effects of claim specificity and benefit appeals on consumer engagement in social media. Specifically, the results reveal that when the message claim is abstract, using other-benefit appeals produces more positive consumer engagement than using self-benefit appeals. Moreover, the results illustrate that self-enhancement motivates consumers to engage with green product advertising messages when the advertising appeal is abstract and the advertising message is associated with benefits for others. Finally, it is found that consumers’ self-construal level moderates the interaction effect of claim specificity and benefit appeals type on consumer engagement on social media.

This paper has practical implications to both social media managers and advertisers in the green product industry: a match with advertising claim specificity and construal level (i.e. social distance: self-benefit vs other-benefit) should be ensured to increase consumer engagement on social media. In addition, self-enhancement and self-construal should be considered for a better message strategy in social media contexts.

The findings make important contributions to the literature in that we extend the applications of construal level theory to social media contexts as a valid theoretical tool to identify optimized green message strategies. As such, it provides future researchers and practitioners in the domain of green campaigns with useful guidelines to boost more consumption of green products.