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This perspective article highlights the importance of future research that explores how intra-family communication in family businesses was affected during challenging times such as the COVID-19 pandemic.

The paper is based on a literature review of current perspectives on the role of informal communication in family businesses. The author offers some research insight into contributing to redirect the study of informal intra-family communication in family businesses.

The COVID-19 pandemic and its consequential effects have presented a series of challenges that possess the capacity to affect communication in any business. Nevertheless, these challenges in informal communication within family members hold a particular relevance for family businesses and require a reassessment of the fundamental assumptions that serve as the basis for research in challenging times.

This paper synthesizes the existing research on informal communication in the family business context and proposes some key research opportunities.