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Article
Publication date: 10 April 2017

Morgan P. Miles, Martie-Louise Verreynne, Andrew McAuley and Kevin Hammond

The purpose of this paper is to explore how universities attempt to balance meeting their traditional mission of education, research and community engagement while…

Abstract

Purpose

The purpose of this paper is to explore how universities attempt to balance meeting their traditional mission of education, research and community engagement while remaining economically sustainable.

Design/methodology/approach

A survey was conducted in 2014 of university executives and found that universities in Australia are rapidly transitioning from public supported institutions to an organizational form much more like social enterprise, with all of the organizational, marketing and ethical ramifications.

Findings

Australian universities were found to be focused on maintaining financial viability and that the most significant source of future revenue for Australian universities is perceived to be from international students.

Originality/value

The findings have tremendous public policy and ethical implications – suggesting a shift in the classification of university education from what was generally considered a public good to what is increasingly perceived as a private good in the contemporary market place, with the increasing importance of international students.

Details

International Journal of Educational Management, vol. 31 no. 3
Type: Research Article
ISSN: 0951-354X

Keywords

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Article
Publication date: 1 December 1999

Alistair R. Anderson and Andrew McAuley

Explores the relationship between marketing theory and marketing activity within the context of rural entrepreneurship. The key to unlocking our understanding the dynamics…

Abstract

Explores the relationship between marketing theory and marketing activity within the context of rural entrepreneurship. The key to unlocking our understanding the dynamics of this relationship was to use a number of qualitative techniques including participant observation and unstructured interviews. The study revealed two groupings of entrepreneurs – the locals and the cosmopolitans who operated in contrasting marketing landscapes thus questioning the universal application of a marketing theory which is not context specific.

Details

Qualitative Market Research: An International Journal, vol. 2 no. 3
Type: Research Article
ISSN: 1352-2752

Keywords

Content available
Article
Publication date: 1 April 1999

Andrew McAuley

Abstract

Details

Journal of Marketing Practice: Applied Marketing Science, vol. 5 no. 2
Type: Research Article
ISSN: 1355-2538

Content available
Article
Publication date: 1 August 1999

Andrew McAuley

Abstract

Details

Journal of Marketing Practice: Applied Marketing Science, vol. 5 no. 4
Type: Research Article
ISSN: 1355-2538

Content available
Article
Publication date: 1 June 1999

Andrew McAuley

Abstract

Details

Journal of Marketing Practice: Applied Marketing Science, vol. 5 no. 3
Type: Research Article
ISSN: 1355-2538

Keywords

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Article
Publication date: 27 April 2010

Andrew McAuley

The purpose of this paper is to analyse the past decade's research into small‐ and medium‐sized enterprises, internationalisation 1999‐2009 and compare the findings to a…

Abstract

Purpose

The purpose of this paper is to analyse the past decade's research into small‐ and medium‐sized enterprises, internationalisation 1999‐2009 and compare the findings to a previous review 1989‐1998 to see if research directions suggested then have been followed or not.

Design/methodology/approach

This paper presents observations from a content analysis of papers fitting key criteria and comparing conceptual, empirical and methodological approaches.

Findings

Progress has been made in some areas, for example, global and cross‐cultural coverage, multi‐sector and multi‐method approaches but in other ways there is more work to be done, for example, relevance to policy makers and longitudinal studies.

Research limitations/implications

This work evaluates the contribution of relevant work 1999‐2009 and once again sets challenges for future research directions.

Practical implications

The review provides a research agenda for the future.

Originality/value

The value is in the reflective nature of the approach to the topic and in attempting to highlight success and failure from the literature in the last ten years.

Details

Journal of Research in Marketing and Entrepreneurship, vol. 12 no. 1
Type: Research Article
ISSN: 1471-5201

Keywords

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Article
Publication date: 1 November 1993

Andrew McAuley

The gathering of information is an important part of the exportingprocess. Identifies sources of information which exporters use and alsodistinguishes those sources which…

Abstract

The gathering of information is an important part of the exporting process. Identifies sources of information which exporters use and also distinguishes those sources which they find most useful. Based on a postal survey of the 1989 winners of the Queen′s Award for Export Achievement. Shows that, while all the firms required similar information when exporting, it appears that different providers are used based on the length of exporting experience. Developed a model which stresses the evolving role of information use and information provision.

Details

European Journal of Marketing, vol. 27 no. 10
Type: Research Article
ISSN: 0309-0566

Keywords

Content available
Article
Publication date: 1 February 1999

Andrew McAuley

Abstract

Details

Journal of Marketing Practice: Applied Marketing Science, vol. 5 no. 1
Type: Research Article
ISSN: 1355-2538

Content available
Article
Publication date: 1 May 1998

Andrew McAuley

Abstract

Details

Journal of Marketing Practice: Applied Marketing Science, vol. 4 no. 3
Type: Research Article
ISSN: 1355-2538

Content available
Article
Publication date: 11 February 2011

Sharyn Rundle-Thiele and Andrew McAuley

Abstract

Details

Journal of Social Marketing, vol. 1 no. 1
Type: Research Article
ISSN: 2042-6763

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