The purpose of this paper is to explore how universities attempt to balance meeting their traditional mission of education, research and community engagement while…
The purpose of this paper is to explore how universities attempt to balance meeting their traditional mission of education, research and community engagement while remaining economically sustainable.
A survey was conducted in 2014 of university executives and found that universities in Australia are rapidly transitioning from public supported institutions to an organizational form much more like social enterprise, with all of the organizational, marketing and ethical ramifications.
Australian universities were found to be focused on maintaining financial viability and that the most significant source of future revenue for Australian universities is perceived to be from international students.
The findings have tremendous public policy and ethical implications – suggesting a shift in the classification of university education from what was generally considered a public good to what is increasingly perceived as a private good in the contemporary market place, with the increasing importance of international students.
Explores the relationship between marketing theory and marketing activity within the context of rural entrepreneurship. The key to unlocking our understanding the dynamics of this relationship was to use a number of qualitative techniques including participant observation and unstructured interviews. The study revealed two groupings of entrepreneurs – the locals and the cosmopolitans who operated in contrasting marketing landscapes thus questioning the universal application of a marketing theory which is not context specific.
The purpose of this paper is to analyse the past decade's research into small‐ and medium‐sized enterprises, internationalisation 1999‐2009 and compare the findings to a…
The purpose of this paper is to analyse the past decade's research into small‐ and medium‐sized enterprises, internationalisation 1999‐2009 and compare the findings to a previous review 1989‐1998 to see if research directions suggested then have been followed or not.
This paper presents observations from a content analysis of papers fitting key criteria and comparing conceptual, empirical and methodological approaches.
Progress has been made in some areas, for example, global and cross‐cultural coverage, multi‐sector and multi‐method approaches but in other ways there is more work to be done, for example, relevance to policy makers and longitudinal studies.
This work evaluates the contribution of relevant work 1999‐2009 and once again sets challenges for future research directions.
The review provides a research agenda for the future.
The value is in the reflective nature of the approach to the topic and in attempting to highlight success and failure from the literature in the last ten years.
The gathering of information is an important part of the exportingprocess. Identifies sources of information which exporters use and alsodistinguishes those sources which…
The gathering of information is an important part of the exporting process. Identifies sources of information which exporters use and also distinguishes those sources which they find most useful. Based on a postal survey of the 1989 winners of the Queen′s Award for Export Achievement. Shows that, while all the firms required similar information when exporting, it appears that different providers are used based on the length of exporting experience. Developed a model which stresses the evolving role of information use and information provision.