The Perceived Usefulness of Export Information Sources

Abstract

The gathering of information is an important part of the exporting process. Identifies sources of information which exporters use and also distinguishes those sources which they find most useful. Based on a postal survey of the 1989 winners of the Queen′s Award for Export Achievement. Shows that, while all the firms required similar information when exporting, it appears that different providers are used based on the length of exporting experience. Developed a model which stresses the evolving role of information use and information provision.

Citation

McAuley, A. (1993), "The Perceived Usefulness of Export Information Sources", European Journal of Marketing, Vol. 27 No. 10, pp. 52-64. https://doi.org/10.1108/03090569310045889