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Article
Publication date: 1 April 2006

Peter Clarke, David Gray and Andrew Mearman

The purpose of this conceptual paper is to address the current debate about the role of business and marketing education. Should marketing courses be pragmatic and professional…

2428

Abstract

Purpose

The purpose of this conceptual paper is to address the current debate about the role of business and marketing education. Should marketing courses be pragmatic and professional, geared towards practical knowledge of necessary tools and techniques; or should they be academic and intellectual, aimed at creating scholars who happen to be marketers. Should marketers be trained or educated?

Design/methodology/approach

The paper addresses these questions through the well‐established distinction between intrinsic and instrumental aims of education.

Findings

It is argued that ethics are good for business; and that an intrinsic education is necessary to produce the marketers who can work in this ethical dimension.

Originality/value

The paper should be of interest to those involved in marketing education and business curricula design.

Details

Marketing Intelligence & Planning, vol. 24 no. 3
Type: Research Article
ISSN: 0263-4503

Keywords

Article
Publication date: 7 September 2015

Andrew Mearman and Steve G. Snow

– The purpose of this paper is to contribute to the effectiveness of teaching in economics.

247

Abstract

Purpose

The purpose of this paper is to contribute to the effectiveness of teaching in economics.

Design/methodology/approach

This paper provides as a case study, the authors’ reflections on a first-year “learning community” at a US liberal arts college, which combined courses on political science and economics to explore issues of political economy, including poverty and social mobility.

Findings

The authors argue that, compared with standard delivery, using literature allows increased student access to and, thus, greater engagement with certain theoretical concepts. More specifically, literature can open avenues for critical thought, and challenge pre-existing views, when it illuminates controversial questions without providing obvious answers. It is this open-ended aspect of literature that seems to provide the best opportunity for increased student engagement and critical thinking.

Research limitations/implications

The arguments in this paper are based on authors’ reflections and would benefit from other empirical analysis. This method of teaching only offers pedagogical opportunities, and learning gains do not occur automatically. Several features of the course design and assessment, and the interaction between disciplines, made the use of literature more likely to be successful.

Practical implications

These authors also reflect more broadly on their use of literature in other courses, and provide some suggestions for specific works that might be used in further teaching and research.

Originality/value

This paper contributes to current debate on teaching practice in economics, and will be of use to those seeking to challenge student viewpoints in a subtle yet effective manner.

Details

On the Horizon, vol. 23 no. 3
Type: Research Article
ISSN: 1074-8121

Keywords

Article
Publication date: 4 March 2014

Kristian Rotaru, Leonid Churilov and Andrew Flitman

The current state of theory-building in the field of operations and supply chain management (OSCM) is in a strong need of rigorous, empirically based theories that enhance…

1568

Abstract

Purpose

The current state of theory-building in the field of operations and supply chain management (OSCM) is in a strong need of rigorous, empirically based theories that enhance understanding of the causal relationships between the structural elements and properties of the business processes. In this research note the authors propose the critical realism (CR) philosophy of science as a particularly suitable philosophical position (not to the exclusion of others) to review the mechanisms of OSCM knowledge generation and to provide philosophical grounding and methodological guidance for both OSCM theory building and testing.

Design/methodology/approach

To demonstrate potential benefits of CR-based structured approach to knowledge generation in OSCM research, this conceptual paper uses a case study that illustrates the adoption of one of the OSCM theories – i.e. the theory of swift, even flow.

Findings

CR interprets the accumulated empirical information about OSCM phenomena as observable manifestations of the underlying causal mechanisms that cannot be perceived otherwise. CR can provide epistemological support to the choice of performance measures that manifest the underlying causal mechanisms of interest. Extensive accumulation of empirical data from multiple innovative sources will not dramatically add to understanding of the system under investigation, unless and until the underlying causal mechanisms that trigger the observed behaviour are identified and tested. The CR abductive mode of reasoning emphasises the role of uncertainty in complex process behaviours and can facilitate enrichment and refutation of OSCM theories.

Originality/value

CR has a clear potential to contribute to OSCM research by enabling better understanding of causal relationships underlying complex behaviours of different elements of business process by providing robust and relevant mechanisms of generating knowledge about business processes that explicitly link empirical and causal aspects of theory building and testing.

Details

Supply Chain Management: An International Journal, vol. 19 no. 2
Type: Research Article
ISSN: 1359-8546

Keywords

Article
Publication date: 11 June 2018

Emerson Abraham Jackson

The purpose of this paper is to provide forum for critical discourses in the area of retroduction thinking in the re-orientation of social sciences research at the Bank of Sierra…

1565

Abstract

Purpose

The purpose of this paper is to provide forum for critical discourses in the area of retroduction thinking in the re-orientation of social sciences research at the Bank of Sierra Leone. It is acknowledged that economic research at the bank is more oriented towards the orthodox approach (Keynesian, etc.), while that of the un-orthodox (heterodox) view is being blighted by the need to prove economic theory application without much consideration given to the imperfect market economic conditions faced in the country.

Design/methodology/approach

The methodology of the paper is based on critical theoretical literature review of documents and also the assessment of current approach to research practices at the Bank of Sierra Leone.

Findings

There is actually a pool of professionals from different backgrounds, whose passion have been coordinated to embrace the idea of integrating variety of triangulation approaches (methodological, theoretical, data, and investigator) in their pursuit of exploring best practices for policy research at the bank. Research is an ontological journey and the process of its epistemological inquiry requires pool of experts, drawn from wide range of backgrounds (mainstream Social Sciences, Mathematical Science, etc.), whose approaches are pertinent in the pursuit of human discovery, and particularly for policy development, as in the case with the Bank of Sierra Leone. This work has highlighted several salient recommended points for future action in the lead towards energizing research at the bank.

Originality/value

The effort to provide this paper is very original, which is based on the author's experience of working in a research focused environment. This paper will be of value to future pursuance of work in promoting triangulation research at the Bank of Sierra Leone. It is hoped that the outcome of this will spearhead mixture of professional engagement of work activities that is geared towards addressing effective policy formulation at the bank in meeting its key objective (maintaining price stability).

Details

African Journal of Economic and Management Studies, vol. 9 no. 2
Type: Research Article
ISSN: 2040-0705

Keywords

Content available
Article
Publication date: 1 April 2006

Val Cox

783

Abstract

Details

Marketing Intelligence & Planning, vol. 24 no. 3
Type: Research Article
ISSN: 0263-4503

Article
Publication date: 28 July 2023

Sven Modell

The purpose of this paper is to demonstrate how critical realism can be mobilised as a meta-theory, or philosophical under-labourer, for research on space accounting and how this…

Abstract

Purpose

The purpose of this paper is to demonstrate how critical realism can be mobilised as a meta-theory, or philosophical under-labourer, for research on space accounting and how this may further inquiries into the known as well as the unknown implications of space exploration and commercialisation.

Design/methodology/approach

This is a conceptual paper that applies critical realism to the field of space accounting using cost management in space contracts as an illustrative example.

Findings

Adopting a naturalised version of critical realism that recognises the complex interplay between natural and social realities, the author nuances the distinction between intransitive and transitive objects of knowledge and advances a framework that may be used as a starting point for a transfactual mode of reasoning. The author then applies this mode of reasoning to the topic of cost management in the space sector and illustrates how it may enhance our insights into what causes cost overruns in space contracts.

Research limitations/implications

By adopting a naturalised version of critical realism, the author establishes a philosophical framework that can support the broadly based, inter-disciplinary research agenda that has been envisaged for research on space accounting and possibly inform policy development.

Originality/value

This paper is the first to apply a critical realist perspective to space accounting and lays a philosophical foundation for future research on the topic.

Details

Accounting, Auditing & Accountability Journal, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0951-3574

Keywords

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