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Article
Publication date: 1 April 2006

The marketing curriculum and educational aims: towards a professional education?

Peter Clarke, David Gray and Andrew Mearman

The purpose of this conceptual paper is to address the current debate about the role of business and marketing education. Should marketing courses be pragmatic and…

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Abstract

Purpose

The purpose of this conceptual paper is to address the current debate about the role of business and marketing education. Should marketing courses be pragmatic and professional, geared towards practical knowledge of necessary tools and techniques; or should they be academic and intellectual, aimed at creating scholars who happen to be marketers. Should marketers be trained or educated?

Design/methodology/approach

The paper addresses these questions through the well‐established distinction between intrinsic and instrumental aims of education.

Findings

It is argued that ethics are good for business; and that an intrinsic education is necessary to produce the marketers who can work in this ethical dimension.

Originality/value

The paper should be of interest to those involved in marketing education and business curricula design.

Details

Marketing Intelligence & Planning, vol. 24 no. 3
Type: Research Article
DOI: https://doi.org/10.1108/02634500610665673
ISSN: 0263-4503

Keywords

  • Marketing
  • Curricula
  • Professional education

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Article
Publication date: 7 September 2015

Using great works of literature in an interdisciplinary, political economy framework

Andrew Mearman and Steve G. Snow

– The purpose of this paper is to contribute to the effectiveness of teaching in economics.

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Abstract

Purpose

The purpose of this paper is to contribute to the effectiveness of teaching in economics.

Design/methodology/approach

This paper provides as a case study, the authors’ reflections on a first-year “learning community” at a US liberal arts college, which combined courses on political science and economics to explore issues of political economy, including poverty and social mobility.

Findings

The authors argue that, compared with standard delivery, using literature allows increased student access to and, thus, greater engagement with certain theoretical concepts. More specifically, literature can open avenues for critical thought, and challenge pre-existing views, when it illuminates controversial questions without providing obvious answers. It is this open-ended aspect of literature that seems to provide the best opportunity for increased student engagement and critical thinking.

Research limitations/implications

The arguments in this paper are based on authors’ reflections and would benefit from other empirical analysis. This method of teaching only offers pedagogical opportunities, and learning gains do not occur automatically. Several features of the course design and assessment, and the interaction between disciplines, made the use of literature more likely to be successful.

Practical implications

These authors also reflect more broadly on their use of literature in other courses, and provide some suggestions for specific works that might be used in further teaching and research.

Originality/value

This paper contributes to current debate on teaching practice in economics, and will be of use to those seeking to challenge student viewpoints in a subtle yet effective manner.

Details

On the Horizon, vol. 23 no. 3
Type: Research Article
DOI: https://doi.org/10.1108/OTH-05-2015-0017
ISSN: 1074-8121

Keywords

  • Political economy
  • Literature
  • Interdisciplinary

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Article
Publication date: 4 March 2014

Can critical realism enable a journey from description to understanding in operations and supply chain management?

Kristian Rotaru, Leonid Churilov and Andrew Flitman

The current state of theory-building in the field of operations and supply chain management (OSCM) is in a strong need of rigorous, empirically based theories that enhance…

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Abstract

Purpose

The current state of theory-building in the field of operations and supply chain management (OSCM) is in a strong need of rigorous, empirically based theories that enhance understanding of the causal relationships between the structural elements and properties of the business processes. In this research note the authors propose the critical realism (CR) philosophy of science as a particularly suitable philosophical position (not to the exclusion of others) to review the mechanisms of OSCM knowledge generation and to provide philosophical grounding and methodological guidance for both OSCM theory building and testing.

Design/methodology/approach

To demonstrate potential benefits of CR-based structured approach to knowledge generation in OSCM research, this conceptual paper uses a case study that illustrates the adoption of one of the OSCM theories – i.e. the theory of swift, even flow.

Findings

CR interprets the accumulated empirical information about OSCM phenomena as observable manifestations of the underlying causal mechanisms that cannot be perceived otherwise. CR can provide epistemological support to the choice of performance measures that manifest the underlying causal mechanisms of interest. Extensive accumulation of empirical data from multiple innovative sources will not dramatically add to understanding of the system under investigation, unless and until the underlying causal mechanisms that trigger the observed behaviour are identified and tested. The CR abductive mode of reasoning emphasises the role of uncertainty in complex process behaviours and can facilitate enrichment and refutation of OSCM theories.

Originality/value

CR has a clear potential to contribute to OSCM research by enabling better understanding of causal relationships underlying complex behaviours of different elements of business process by providing robust and relevant mechanisms of generating knowledge about business processes that explicitly link empirical and causal aspects of theory building and testing.

Details

Supply Chain Management: An International Journal, vol. 19 no. 2
Type: Research Article
DOI: https://doi.org/10.1108/SCM-11-2013-0417
ISSN: 1359-8546

Keywords

  • Critical realism
  • Epistemology
  • Causal mechanisms
  • Operations and supply chain management
  • Theory of swift, even flow

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Article
Publication date: 11 June 2018

Triangulation: A retroduction approach in the reorientation of social science research for Central Bank policy in Sierra Leone

Emerson Abraham Jackson

The purpose of this paper is to provide forum for critical discourses in the area of retroduction thinking in the re-orientation of social sciences research at the Bank of…

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Abstract

Purpose

The purpose of this paper is to provide forum for critical discourses in the area of retroduction thinking in the re-orientation of social sciences research at the Bank of Sierra Leone. It is acknowledged that economic research at the bank is more oriented towards the orthodox approach (Keynesian, etc.), while that of the un-orthodox (heterodox) view is being blighted by the need to prove economic theory application without much consideration given to the imperfect market economic conditions faced in the country.

Design/methodology/approach

The methodology of the paper is based on critical theoretical literature review of documents and also the assessment of current approach to research practices at the Bank of Sierra Leone.

Findings

There is actually a pool of professionals from different backgrounds, whose passion have been coordinated to embrace the idea of integrating variety of triangulation approaches (methodological, theoretical, data, and investigator) in their pursuit of exploring best practices for policy research at the bank. Research is an ontological journey and the process of its epistemological inquiry requires pool of experts, drawn from wide range of backgrounds (mainstream Social Sciences, Mathematical Science, etc.), whose approaches are pertinent in the pursuit of human discovery, and particularly for policy development, as in the case with the Bank of Sierra Leone. This work has highlighted several salient recommended points for future action in the lead towards energizing research at the bank.

Originality/value

The effort to provide this paper is very original, which is based on the author's experience of working in a research focused environment. This paper will be of value to future pursuance of work in promoting triangulation research at the Bank of Sierra Leone. It is hoped that the outcome of this will spearhead mixture of professional engagement of work activities that is geared towards addressing effective policy formulation at the bank in meeting its key objective (maintaining price stability).

Details

African Journal of Economic and Management Studies, vol. 9 no. 2
Type: Research Article
DOI: https://doi.org/10.1108/AJEMS-01-2018-0034
ISSN: 2040-0705

Keywords

  • Triangulation
  • Social sciences
  • Central bank policy
  • Reorientation
  • Sierra Leone
  • B41
  • B50

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Article
Publication date: 1 April 2006

Marketing education: constructing the future

Val Cox

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Details

Marketing Intelligence & Planning, vol. 24 no. 3
Type: Research Article
DOI: https://doi.org/10.1108/mip.2006.02024caa.001
ISSN: 0263-4503

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