This paper focuses on the relationships that consumers develop with experiential objects in the context of the Biennale of Contemporary Art Exhibition, viewed from a…
This paper focuses on the relationships that consumers develop with experiential objects in the context of the Biennale of Contemporary Art Exhibition, viewed from a dialogical and intersubjective approach. The purpose of this paper is to elaborate on the interpersonal relationships that visitors of the Biennale establish with contemporary artworks and to understand the characteristics of these relationships as well as their role in shaping Biennale visitors’ identity narratives.
This research employs an instrumental case study that draws on multiple data sources and examines consumers’ relationships with contemporary artworks.
The case study evidence introduces the relationships that emerged from Biennale visitors’ interactions with contemporary artworks and the identity narratives evolving from these relationships. The findings suggest that Biennale visitors’ relationships with the contemporary artworks take the form of I-thou and I-it relationships. These two modes of interpersonal relationships by entailing different characteristics led investigated visitors to live different types of experiences of contemporary art consumption.
The first limitation of this research is that it focuses on the establishment of interpersonal relationships at the microgenetic level. Further research can provide additional insights by conducting a longitudinal case study. The second limitation is that it provides limited insights into the relationships that are revealed by consumers’ experiences with possessive objects. Future research may examine interpersonal relationships in terms of consumers’ relationships with their brands.
The understanding of visitors’ interactions and relationships with contemporary artworks provides insights into curatorial and marketing practices for such art institutions.
The findings of the current research provide new theoretical insights into the interpersonal relationships that consumers develop with experiential objects and into the distinctive identity narratives that evolve from the establishment of different types of interpersonal relationships.
The purpose of this paper is to offer a framework for the analysis and evaluation of city brands equity that is firmly anchored to the interdisciplinary characteristics of…
The purpose of this paper is to offer a framework for the analysis and evaluation of city brands equity that is firmly anchored to the interdisciplinary characteristics of the city branding research domain.
The study builds upon a database of 217 articles dealing with the phenomena of city branding retrieved from Lucarelli and Berg.
City brands are understood by different scholars as being characterized by both intangible and tangible elements, properly researched adopting a mixture of different methods and endowing certain type of outcomes that concern both the more directly related image and identity of the city as well, to a larger extent, the socio‐political and economical aspects.
The study is based only on published English articles in the last 20 years.
The present paper suggests a framework that is based on the individualization of diverse city brand elements and the relations those have with the reported impact and the methodologies applied to reach this purpose. The framework can be used for both analyzing city brand equity research and practices. The paper contributes to the emerging field of city branding by offering a city brand equity framework that goes beyond the previous attempt in its interdisciplinary breath.