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This paper puts forward a MARC-based semiautomated approach to extracting semantically rich subject facets from general and/or specialized controlled vocabularies for display in topic-oriented faceted catalog interfaces in a way that would better support users' exploratory search tasks.

Hierarchical faceted subject metadata is extracted from general and/or specialized controlled vocabularies by using standard client/server communication protocols. Rigorous facet analysis, classification and linguistic principles are applied on top of that to ensure faceting accuracy and consistency.

A shallow application of facet analysis and classification, together with poorly organized displays, is one of the major barriers to effective faceted navigation in library, archive and museum catalogs.

This paper does not deal with Web-scale discovery services.

This paper offers suggestions that can be used by the technical services departments of libraries, archives and museums in designing and developing more powerful exploratory search interfaces.

This paper addresses the problem of deriving clearly delineated topical facets from existing metadata for display in a user-friendly, high-level topical overview that is meant to encourage a multidimensional exploration of local collections as well as “learning by browsing.”

Communicating the national values of artists and the role of product benefits as symbols of national values, infuse iconic national brands. This paper aims to validate a conceptual framework that offers empirical insights for cultural identity that drives brand management.

Case studies and cross-cultural focus group research establish the present study’s conceptual framework for cultural branding.

Brand awareness of a perfume named after a Cuban dancer and a spirit named for a Chilean poet, reflect authentic emblems of national identity. Informants’ behavior confirms the study’s model of icon myth transfer effect as a heuristic for cultural branding with clear, detailed and unprompted references to the myths and brands behind these heroines.

The study’s ethnography shows how artists reflect myth and folklore in iconic brands. Future research should assess whether the icon myth transfer effect as a heuristic for cultural branding occurs with cultural icons beyond the arts and transcends national boundaries.

The study challenges conventional branding, where the brand is the myth, and the myth reflects the myth market. The authors show how the myth connects to a national identity yet exists independently of the brand. The branding strategy ties the brand to the existing myth, an alternative route for cultural branding mediated by the icon myth transfer effect.

These two Latin American brands provide a much-needed connection among the branding literatures and images surrounding gender and nationalism in lesser-known markets.

Most research explores iconic myths, brands and folklore in one country. This study extends cultural branding through social history and by testing a conceptual model that establishes how myths embody nation-specific values. Iconic myths are a heuristic for understanding and describing brands, revealing an unexamined path for cultural branding.