Search results

This chapter examines the issues of the low-cost carriers (LCCs) in Japan and their impact on the domestic and international aviation markets. “Genuine” LCCs, such as Peach Aviation and Jetstar Japan, began their operations in 2012 to follow the new movement of low-cost and low-fare airlines, which are different from the “new emerging” airlines, such as Skymark and AIRDO that appeared in the late 1990s. We discuss the recent history of LCCs in Japan, the characteristics of each LCC, the competitiveness of the high-speed railway in the domestic market, the impact of open sky policies, and the contribution of inbound foreign visitors to the international passenger volume increase. As LCCs in Japan have recently begun operations, they can continue to play a significant role in the Japanese aviation market.

Afghanistan is without a doubt one of the poorest countries in the world and it has all the characteristics of a failed state. In such a country, where there is neither a physical nor an economic infrastructure of any significance, the payment of salaries is an overwhelming problem for government organisations. The international community is providing advisers and trainers for Afghan government organisations, including the armed forces, in order to combat these kinds of problems. This article focuses on how the payment of salaries is organised within the 205th Corps of the Afghan National Army and ascertains if there are proper ways for a developing army to adopt Western ideas on financial and general management. Our research indicates that the payment and accountability ideas within the 205th Corps are fully in line with the processes in any Western armed forces or government organisation. Only when matters literally fall beyond the scope of the West-dominated organisation and payments are to be made in the outlying areas, uncertainties arise which can lead to questions and even friction. Furthermore, specific focal points derived from our literature review and our study are the concept of recording a number of basic details and keeping the disclosure relatively limited, and adapted to local needs.

In this chapter, we analyze the contribution of two Iberian Foundations to the United Nations Sustainable Development Goals (SDGs; Global Goals). In particular, we studied the case of Eugénio de Almeida Foundation, from Portugal, and Yuste Foundation, from Spain, between 2016 and 2018. To achieve the main objective, three specific objectives were defined: the first one is to understand if sustainability is present in the Foundations Mission, Vision and Values; the second one is to analyze how the activities developed by each Foundations contribute to the SDGs and relate these activities to the SDGs targets and finally to do a comparative analysis of the results of the two foundations. To reach these objectives, we use the case study method based on the analysis of annual reports and websites of the two Foundations and cross-referenced information about the mission, objectives, values and activities developed since 2016 with the specific targets of Global Goals.

This chapter shows that Iberian Foundations contribute to the SDGs, since its mission fits the SDGs as its activities have a strong social nature and aim at sustainable development in the regions where they operate and beyond. However, we do not find the reporting evidence because the Foundations do not provide sustainability reports, nor do they provide sustainability information in their annual reports and accounts, or on their websites.

The study will present contributions at several levels: literature and practice. It makes contributions to the literature on relationships between sustainability practices and sustainability report and the regulation and institutionalization of sustainability practices and reporting for SDGs. Also, our study contributes to a better understanding of the role of Iberian Foundations as partners in achieving the Global Goals and their contribution to the effective, responsible and transparent development of institutions for United Nations 2030 Agenda for Sustainable Development.

Social media usage is becoming ubiquitous across the world and communicators, either corporate, independent or activist are increasingly adopting the new medium. This chapter focuses on the uses of social media for marketing communications, in particular for public relations and corporate social responsibility (CSR) by Pfizer’s European offices. In doing so it evaluates the relationship between public relations and CSR as well as reviews some of the uses of social media for healthcare communications and CSR.

Using a deductive approach and a methodology that combines qualitative content analysis aimed at identifying communication themes and social media audits on brand integration and communication coherence, this chapter aims to identify how Pfizer’s European offices use social media to communicate online.

To establish the corporate line and branding general guidelines for Pfizer, we have recorded from the company’s official website (www.pfizer.com) its corporate overview and corporate responsibility information, embedded into the ‘About us’ section of the website. From the home page, social media links were then sought. To ensure all links were recorded the researchers used two gateways, one using the social media links on the website and one through each country’s website and their social media links on their home page. The Pfizer official accounts were excluded from this analysis, the interest being on the country uses of social media and not Pfizer’s official general channels.

General traffic and engagement data automatically reported by each social media platforms such as number of tweets, followers, fans, and number of views were recorded manually. For more insight into Twitter activity FollerMe was then used to capture and record each account’s most recent activity as it enabled the discovery of each account’s creation date and the most frequently used words and hashtags in its tweets. It also helped assess the levels of performance of each country on Twitter by looking at the reported ratios of replies, mentions, tweets with links, hashtags or media to the last 100 tweets sent from the each account. For Facebook and YouTube data, only the publicly reported data was recorded. The text in the Twitter bios and about sections was also recorded and compared with the company’s corporate and CSR descriptions included on the main website.

Out of the 20 countries that do have a Pfizer country office, only 10 of them have a social media presence. Turkey and Spain have four social media channels each and Belgium has three. All the other countries are present on only one social media platform. They show an overall integration and coordination of messages with themes mirrored from one platform to another. The channels also show an overall compliance and consistency with the brand, most of them displaying bespoke backgrounds, bios and links to the country website.

When it comes to social media integration, the accounts are poorly integrated and interlinked. Moreover, although social media provides a platform for dialogue, two out of the three platforms analysed have very little user interaction. This high concern for message control can be indicative of a variety of elements: a lack of certainty/security in handling social media, a risk-averse attitude towards social media, a lack of training of staff about how to handle social media or perhaps a lack of resources.

The platforms used have all different functions and address different target audiences. YouTube proves to excel as a public information/CSR medium for the general public, the most popular content fitting into those categories. Twitter is a corporate communications environment by excellence, a true mouth-piece of the organization. Finally, Facebook is Pfizer’s user engagement environment but within Pfizer’s own comfort and rules, the presence of a policy document making the boundaries of communication very clear.

Although looking only at one company and its social media communication practices and although it uses only publicly reported data, this chapter raises a variety of questions about the use of social media by big, multinational corporations, the resources they allocate and the amount to which they perceive these channels as anything more than just another company mouth-piece. It also raises questions about how companies choose to portray themselves on social media in comparison to joining conversations, commenting on current trends and celebrating their partners and employees. Perhaps future research could explore these aspects in more depth.

Pfizer who declares itself the ‘world’s largest research-based pharmaceutical company’ is currently among the most influential companies in the world, occupying currently the 148th position in the Global Fortune 500 list. Due to its position within the industry, Pfizer has been the subject of previous research materials including marketing and health communications; however, no study yet has analysed Pfizer’s uses of social media. By analysing the social media communications of Pfizer in Europe and by pointing to the inconsistencies between country accounts, this chapter raises further questions about social media strategy and its implementation by corporations.

Since the 1990s, several policy instruments have been produced in Belo Horizonte, Brazil, to improve accessibility to urban mobility systems, especially for people with disabilities. However, the city still faces important shortcomings in understanding the demands of the population with disabilities and in implementing an appropriate urban structure. The present work identifies mobility practices and demands for accessibility of this population based on a descriptive analysis of the city’s origin/destination survey (2012) and results of a focus group with representatives of the population with disabilities and public authorities. The analysis demonstrates that the demands of persons with reduced mobility are characterised first by a high level of immobility, comparing to people without disabilities, which has important consequences on access to urban goods, especially jobs and health and educational services. Second, mobility has a relevant role in producing forms of discrimination and exclusion. Third, in addition to the problems faced by the general population, people with reduced mobility also face greater challenges in using transport systems. Ultimately, this analysis points out that the main needs for people with disabilities are related to the problems of articulation between public places and transportation systems, both in terms of infrastructure and in terms of attitude and behaviour of service providers and other citizens.

The study explores the issue of branding in tourism from the perspective of two processes related to globalization: the expansion of the world market and the use of information and communication technologies. The question addressed is how these processes affect tourism branding. This chapter shows that while the global market expansion in tourism enhances the relevance of brands, the digitalization of the experience made by the tourists and the expansion of virtual communities both represent an unprecedented challenge to the research and practice of tourism branding. The analysis reveals an empowerment of the tourists which may affect the residents, employees, and managers’ roles in branding. The chapter ends with new organizational strategies of brand enhancement which take into consideration the digitalization era.

This chapter uses an intellectual capital (IC) qualitative approach for assessing the bio health technologies entrepreneurial ecosystem of a university located in Southern Europe, aiming to identify the role played by IC in fostering the sustainable success of the entrepreneurial ecosystem. There has been limited research dedicated to deepening the knowledge of the entrepreneurial ecosystems’ dimensions, using an IC lens, in the context of university cities with different dimensions. Small cities may not have some dimensions, so developed, comparing with the ones of the ecosystems of large urban centers. This chapter uses a qualitative approach funded in a case study exploring internal and external stakeholders of a Portuguese entrepreneurial ecosystem, UBImedical, targeted at the bio health sector. The study is part of an exploratory study funded in the scope of a European Project, aiming to explore in a pioneering way the application of the dominant triad of capitals forming IC and, thus, identifying and understanding the dimensions of different entrepreneurial ecosystems. The case study reveals that the IC’s dimensions more critical for the success of the bio health entrepreneurial ecosystems are the structural capital and the relational capital, although human capital is perceived as a basic prerequisite for fostering the entrepreneurial ecosystem’s performance. The results are funded in primary and qualitative data collected from the interviews developed to previously identified external and internal stakeholders of this type of entrepreneurial ecosystem under study.