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1 – 8 of 8Yih‐Ming Hsieh and An‐Tien Hsieh
This empirical study examines the relationship between job standardization, role stress and job burnout components (i.e. emotional exhaustion, diminished personal accomplishment…
Abstract
This empirical study examines the relationship between job standardization, role stress and job burnout components (i.e. emotional exhaustion, diminished personal accomplishment and depersonalization). Data used here comes from 412 employees of manufacturing and service companies in Taiwan. A path analysis model is developed and tested that posits role conflict and ambiguity as a partial mediator of job standardization resulting in job burnout relationship. Empirical results suggest that increased job standardization diminishes job burnout indirectly, such that the true effect of job standardization may be understood with role stress constructs. However, we show that job standardization and job burnout components have spurious relationships. Results are contrasted with those from previous studies, and implications for managers are discussed.
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An‐Tien Hsieh and Chung‐Kai Li
The purpose of the paper is to investigate the relationship between customer perceptions of public relations (PR) and customer loyalty; to test for the moderating role of brand…
Abstract
Purpose
The purpose of the paper is to investigate the relationship between customer perceptions of public relations (PR) and customer loyalty; to test for the moderating role of brand image in that relationship.
Design/methodology/approach
Data were collected in a survey of customers of the insurance industry in Taiwan, using a questionnaire designed on the basis of focus‐group discussions with 30 consumers. Hierarchical regression analysis of data from 367 respondents was used to test two hypotheses.
Findings
The results show that consumers' perception of an organisation's PR practice is an antecedent of loyalty. The impact of public relations perception (PRP) on customer loyalty is stronger and more significant when the brand image is favourable. If it is unfavourable, the effect of PRP on customer loyalty is negligible.
Research limitations/implications
This study extends previous research by examining the moderating role of brand image. Further research is indicated, to identify the key moderators of the driving force of PR in relation to customer relationship marketing.
Originality/value
This paper proposes an original eight‐item scale for the assessment of customer PRP activity, which can be applied in practice to measure its effectiveness under different brand‐image conditions.
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An‐Tien Hsieh and Chien‐Wen Tsai
The purpose of this paper is to clarify the question: should management segment the markets according to different “cultures”, serving the target consumers with the minimum…
Abstract
Purpose
The purpose of this paper is to clarify the question: should management segment the markets according to different “cultures”, serving the target consumers with the minimum “cultural shock” and providing the most appropriate service for consumers from different nations?
Design/methodology/approach
This research regards Hofstede's cultural perspective as the main basis for deduction. Drawing on a self‐administered questionnaire, the data are collected from Taiwanese and American consumers in the international tourist hotels in Taiwan. Based on theoretical considerations, hypothesis are proposed to examine what are the Taiwanese and American consumers' evaluation factors toward international tourist hotel service quality.
Findings
Based upon the empirical findings of this research, Taiwan consumers and American consumers have different cognition toward international tourist hotel service quality due to their cultural difference. The differences are most pronounced in the perceptual categories labeled “Assurance”, “Tangibles”, “Reliability”, “Reaction” and “Empathy”. Cultural differences do influence consumer behavior.
Research limitations/implications
The research problems and objectives of this research are merely to understand if there is any difference between the two and where the differences might lie. However, according to the research finding, “cultural difference” plays a significant role. Since this research is a “descriptive study” which cannot assure causality, future research can investigate effect and causality of “national culture dimension” and “service quality dimension” and further expand the theory.
Practical implications
In order to respond to different cultural values, enterprises should recognize different needs of consumers from different cultures and employ various operational strategies, diminish the gap between expectation and cognition of service quality, transcend cross‐cultural boundaries, upgrade consumers' cognition toward hotel service quality. Via the characteristic of international tourist hotel industry, which is highly connected with consumers, one can thus clarify the consumers' various responses under the influence of their different cultures. Furthermore, with the related study on service marketing, one can supplement the theory from the cross‐cultural perspective. As to the empirical aspects, the said study is able to function as a reference for upgrading the cultural sensitivity of the industry.
Originality/value
Previous researches neglect whether there is any difference between the optimal international marketing strategies with respect to “service”, the intangible product, and the “tangible product” of manufacturing industry. Confirming the difference of each country can result in valuable insight such as understanding the relationship among culture, economics, society and space. Consequently, understanding the cultural differences with respect to evaluation and cognition of service quality qualifies as the most important issue for this research.
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An‐Tien Hsieh, Chang‐Hua Yen and Ko‐Chien Chin
For service providers, whether customers can act the role of partial employees when participating in the service production and delivery process is a subject that has been…
Abstract
For service providers, whether customers can act the role of partial employees when participating in the service production and delivery process is a subject that has been receiving conflicting explanations and has not been analysed empirically. The purpose of this study is to examine the relationship between customer participation and service providers' perceived workload. Empirical results of survey data collected from 293 customer‐contact employees at 64 restaurants in Taiwan indicate that customer participation is positively related to service providers' perceived workload, which implies that it is inappropriate to decrease the number of service employees based on service designs that include customer participation. Implications of these findings for managing customer participation, as well as future research directions, are subsequently discussed.
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Shao‐Lung Lin and An‐Tien Hsieh
This study examines how task identity, organizational commitment and career stage are related. Data are provided by 269 lower level employees in Taiwan. Employee age and…
Abstract
This study examines how task identity, organizational commitment and career stage are related. Data are provided by 269 lower level employees in Taiwan. Employee age and organizational tenure are used as operational definitions of career stage. Results indicate that although an employee’s age moderately influences the relationship between task identity and organizational commitment, no moderating effect of tenure is found. In addition, the findings suggest an inverted U‐shaped curvilinear relationship between task identity and organizational commitment. The authors discuss the implications for theory and practice.
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Dat Tien Doan, Ali GhaffarianHoseini, Nicola Naismith, Amirhosein Ghaffarianhoseini, Tongrui Zhang and John Tookey
Green building information modelling (BIM) has been highlighted as an essential topic owing to its potential benefits. However, both Green Star and BIM are still in their earlier…
Abstract
Purpose
Green building information modelling (BIM) has been highlighted as an essential topic owing to its potential benefits. However, both Green Star and BIM are still in their earlier stages in New Zealand. This paper aims to examine and evaluate the benefits, barriers/challenges and solutions for the integration of Green Star and BIM in New Zealand.
Design/methodology/approach
In this paper, a total of 77 responses collected from construction professionals in New Zealand using questionnaires were analysed through descriptive and statistical tests.
Findings
Building performance modelling used for Green Star assessment can be implemented using BIM; this was highlighted as the most significant benefit of the integration. Whereas, the most significant barrier preventing the integration of Green Star and BIM was the fact they are two completely separate processes. Regarding the solutions for the integration, showcasing BIM-Green Star benchmark projects was considered as the most effective solution amongst a range of eight provided.
Originality/value
The research provided insights into Green Star–BIM integration in New Zealand. By evaluating the significance of the benefits, barriers/challenges and solutions for the integration, this research could be used as a guideline for Green Star and BIM development by New Zealand Green Building Council (NZGBC), the Government and construction practitioners in New Zealand. Specifically, the results here could be valuable inputs for Green Star manuals and the New Zealand BIM handbook.
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Amir A. Abdulmuhsin and Ali Tarhini
This study draws upon the hybrid approach of the resource-based view and social capital theory, and aims to develop and empirically validate a model that examines the relationship…
Abstract
Purpose
This study draws upon the hybrid approach of the resource-based view and social capital theory, and aims to develop and empirically validate a model that examines the relationship amongst wise leadership, workplace friendships and open innovation (OI) in family firms (FFs).
Design/methodology/approach
An online survey was conducted to collect data from a sample of 381 firms from a developing country. Additionally, this study used AMOS software and structural equation model to empirically test the proposed hypotheses of the theoretical model.
Findings
Findings show that wise leadership has a significant, positive indirect effect on stimulating OI in FFs via its influence on building workplace friendships and overcoming knowledge–strategic and collaboration–organisational challenges.
Practical implications
To improve OI, top management teams of family businesses should encourage wise, intelligent, well-informed and strong leaders who drive change. Moreover, they should establish small group, “smart-world” networks for specialised innovation to facilitate friendship based on trust and competence, and develop the coordinating role of family leaders in these networks.
Originality/value
This study complements and advances previous research on OI in many ways. Firstly, the current study proposes a conceptual model that demonstrates the interrelationships amongst the main variables in Iraqi FFs. Secondly, this research explores the crucial mediating role of workplace friendship, which capitalises on the principles of friendship in the context of the acquisition, accumulation and exchange of knowledge, thereby overcoming the challenges associated with innovation.
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