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This study examines fashion consciousness among Chinese, Japanese and US teenagers. The purpose of the study was to examine similarities and differences in attitudes toward fashion across these three markets. The results show that significant differences in fashion consciousness exist between Chinese teens and their Japanese and US counterparts. At the same time, the US and Japanese teens show similarities in their attitudes toward fashion. The findings may support the idea of market differences in fashion consciousness between developed countries and less developed countries. While there are opportunities for fashion merchants to benefit from market similarities, an understanding of the idiosyncrasies underlying motivations of teen fashion in each market is needed.

The purpose of this study was to analyse the hyperlinks leading to six teen health websites in order to assess the visibility of teen health web portals as well as to discover which websites refer teens to reliable health information.

An environmental scan of the web was conducted to find sample health websites for teens. Inlink data was gathered using Google Webmaster Tools, and the inlink sources were classified by the type of creator.

The teen health websites in this study had a low level of visibility on the web compared to general health web portals (such as Medline Plus, for example) and a weak level of referrals from health‐related groups compared to other organisations such as schools and public libraries. Many non‐healthcare related websites are linking to teen health information, demonstrating that teens' health information needs are being met by sources that lack expertise in health care.

Due to the small sample of six websites, generalisations beyond the context of the study are difficult to infer. The Google Webmaster inlink tool does not guarantee 100 per cent coverage and some inlinks may not have been captured by the tool, although this number is most likely minimal. The results of this study present a snapshot rather than an all‐inclusive view of the visibility of teen health websites and offer a starting point for further investigation.

The weak network of inlinks leading from reliable health care providers is a lost opportunity for health care professionals to reach young people.

Due to the weak network of inlinks from reliable health information sources, teens may not be accessing accurate and reliable health information. This could have a potential cost in terms of health outcomes.

The study investigates health information for teens, a population that increasingly uses the web as a source for health information. The authors used an approach that has not been used before in the study of teens and health information on the web.

This paper seeks to explore a host of straight‐to‐DVD and direct‐download motion picture marketing, production, and distribution strategies deployed by Florida‐based Maverick Entertainment. The focus is Maverick's most prominent and successful sub‐genre “urban teen gangsta” films.

The somewhat wide‐ranging and eclectic approach taken in this paper draws from two emergent academic subdisciplines: consumer culture theory (CCT), largely on the business‐school side, and media industry studies (MIS), largely on the communications‐school side. The project thus attempts to bridge the interpretive poetics and eclecticism of CCT with the interpretive aesthetics and eclecticism of MIS and relies on a blend of filmic, marketing, PR, journalistic, trade publication, and academic evidence.

It is argued that “marketing mimicry” – where Maverick imitates specific successful urban‐teen themed cross‐over film marketing strategies of major and mini‐major Hollywood studio titles – was crucial to the start‐up's success.

Marketers outside the USA will find it somewhat difficult to glean generalizable lessons based on the strategies and principles evaluated here. Future research should be conducted in the area of direct‐download of urban teen filmed content, particularly vis‐à‐vis Maverick's new direct‐download partners such as Hulu, YouTube, Amazon VOD, Facebook Store, and Gigaplex. Future research should also look into the extent to which the somewhat pervasive notion of a “global teen audience” is valid for this sub‐genre of films.

Marketers are advised to thin‐slice the appeals of their teen‐themed product‐lines to maximize the appeal to given sub‐segments. Marketers may beneifit by developing ethical non‐harmful iterations of marketing‐mimicry in their market space.

Scholars who analyze teen‐themed marketing strategies often tend to construct some version of the “global teenager”. The current paper focuses largely on African American and Latino American teens.

This is the first paper to analyse how a small firm successfully markets to the urban American teen film audience. It is also the first academic paper to explore the concept of marketing‐mimicry.

Various politicians and public commentators seek to deny birthright citizenship to children born in the United States to undocumented or temporary migrants. Among their claims, critics of universal birthright citizenship contend that the practice flies in the face of liberal principles, in which both individuals and the state should consent to membership. From this perspective, citizenship through naturalization is valorized, since it rests on the affirmative choice of the immigrant and the clear consent of the state. This chapter proposes a different approach to these debates, one that underscores the principles of inclusion and equality. The argument rests on empirical evidence on how those affected by these debates – foreign-born residents and their U.S.-born children – understand belonging in the United States. Interviews with 182 U.S.-born youth and their immigrant parents born in Mexico, China, and Vietnam show that despite a discourse portraying U.S. citizenship as a civic and political affiliation blind to ascriptive traits, many of those interviewed equate “being American” with racial majority status, affluence, and privilege. For many immigrants, membership through naturalization – the exemplar of citizenship by consent – does not overcome a lingering sense of outsider status. Perhaps surprisingly, birthright citizenship offers an egalitarian promise: it is a color-blind and class-blind path to membership. The Citizenship Clause of Fourteenth Amendment provides constitutional legitimacy for the ideals of inclusion and equality, facilitating immigrant integration and communal membership through citizenship.

This paper examines adolescent’ money attitudes in the USA and France. It introduces and validates an 18-item scale for assessing adolescent money attitudes, explores the symbolic values that American and French teens attach to money, identifies the major segments of teens based on their attitudes toward money and assesses the importance that these groups place on price, novelty and brand name.

Twenty-eight in-depth interviews were initially conducted to explore adolescent’ money attitudes, assist in the development of measures and provide a context for interpreting subsequent results. Exploratory factor analysis (among 90 French and 70 American adolescents), followed by confirmatory factor analysis (among 332 French and 273 American adolescents) indicated that six dimensions captured money meanings. These dimensions were used in a subsequent cluster analysis to group teens into segments.

Six dimensions (worry, achievement, status, security, budget and evil) captured teenage money attitudes among French and American adolescents. A cluster analysis based on these dimensions yielded three groups: no worries, success and security. These three groups varied in their attitudes toward money and the importance that they placed on price, brand and novelty in purchasing.

This study provides measures for assessing adolescent money meanings and presents a preliminary segmentation of USA and French adolescents based on their attitudes toward money.

The results explore the impact of money attitudes on adolescent consumption preferences, demonstrate the utility of measuring adolescent’ money attitudes and segmenting adolescents based on these attitudes and emphasize the importance of both cultural and individual differences.

Racial/ethnic minority, low-income teens represent a significantly underserved group in terms of reproductive health care including birth control and prenatal care. This paper provides patients’ perspectives through analysis of in-depth interviews with 51 African American teen mothers about their reproductive health care and focuses on the influence of gender ideologies and behavior expectations on teens’, and their perceptions of their mothers’, decisions around these issues. The findings suggest that attention to cultural influences of gender on teens’ decisions around sexuality and reproduction is critical to our theoretical and practical approaches to expanding health care services to underserved populations.

The purposes of this research are to examine the extent to which daughters view their mothers as consumption role models, the extent to which daughters serve as consumption role models for their mothers, and the extent to which external role models are shared by mothers and their adolescent daughters.

Two qualitative studies focused on mothers‐adolescent daughters‐vicarious role models interactions as drivers of consumption behaviors in Western cultures. Study 1 included 20 in‐depth interviews with mothers and their adolescent daughters (conducted separately). Study 2 included five of the original dyads interviewed jointly and observed in fashion stores.

Regarding adolescent daughters' use as role models and fashion markers for their mothers, most mothers confirmed that their adolescent daughters' fashion opinion was very important. Second, based on consumer socialization arguments, mothers served as role models for their adolescent daughters. Most dyads shop for fashion items together and in the same stores. Regarding the issue of cognitive versus chronological ages, the studies suggest that there is a gap between mothers' cognitive and chronological ages in support of cognitive age theory and the youthfulness ideal of Western cultures. Notably, such a gap mostly failed to materialize for adolescent daughters. Hence, consumption similarity appears to be driven more by the gap for mothers than the gap for daughters. Finally, external role models such as celebrities did not have a great influence on mothers or their adolescent daughters.

The research used in‐depth interviews with and in‐store observation of mothers and adolescent daughters. Future research might use similar interviews with younger daughters. Another extension of the work reported here that can provide triangulation for the findings is to change from a qualitative to a quantitative methodology.

Compares the findings from the Youth Target Group Index (TGI) Survey of British children with those from the Simmonds Kids and Teens survey in the USA, with implications for marketers. Concludes that the two countries’ youth undeniably share a sophisticated common culture, with most but not all influences coming from the USA, and that there is as a result considerable scope for marketers of goods such as sportswear and web‐based activities; differences between the youth in the two countries include a greater degree of independence among American than British children aged 7 to 10, with somewhat higher mobile phone ownership.

This paper aims to draw together research which links the moral panic about the “adipose” body during the first five years of the millennium to the worsening mental health of US teens. Noting the way medical advocacy biased the news coverage in the quality press in the UK, the USA and Canada through its emphasis on weight gain in child and youth populations, it reviews evidence of a relationship between eating disorders, body dissatisfaction and the mental health of teens.

Building on research which suggests that teens ' misperception of their body can impact their mental health, the paper proposes reflexive embodiment, defined as the way an individual interprets and evaluates their own body morphology in relationship to the medical profession’s articulation of norms for weight classes, as a new construct for exploring the impact of the medical debates about obesity.

Using data sets from the US Youth Risk Behavior Survey gathered in 2001 and 2007 to compare both weight status and weight class accuracy, the study finds evidence that teens ' perceptions of their bodies have changed more than their actual weight. Noting a complex relationship between teens ' misperception of their weight status and mental health risks associated with depression and suicide, the paper explores ways that the medical stigmatization of the adipose body, and the ensuing consequences of gendered weight bias, have consequences for teen well-being.

This case study only provides an exploratory analysis of an hypothesis suggested by the theory of reflexive embodiment.

Refocus health professions on the mental health of teens.

Evidence of health implications of reflexive embodiment adds to a growing critique of medicalization of adipose body morphology.

The analysis of data contributes to a growing concern about medical stigmatization of “fat” bodies as unhealthy.