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The rates of offending and re-offending for young males are higher than any other population. Whilst the UK Ministry of Justice (2020) states that rehabilitation programmes should aim to build a positive identity, little is known about the subjective experiences of how this occurs. Various theories and models suggest that the development of a positive identity assists rehabilitation for young men with convictions (i.e. Johns et al., 2017). Therefore, the current study aimed to gather personal narratives from male, young offenders with the intention of understanding identity development.

Twelve interviews were conducted with young men with convictions aged between 18 and 25 years who had almost completed a rehabilitation process within the community. Narrative analysis was used to analyse the data. All were engaging with the rehabilitation service as a result of conviction for low to medium level offences, including burglary, harm of another person and drug related offences.

Three plots were identified which explain identity when committing offences: “The Powerless”, “The Feared” and “The Disconnected”. One plot was evident within the narratives which explained positive identity when rehabilitated: “The Connected”. The findings illustrate the importance of an approach which considers various aspects of a young offender’s life.

The current study further adds to knowledge base of young offender rehabilitation by providing a systemic understanding of how men with convictions’ identity develop pre- and post-rehabilitation. New implications for trauma informed practice are discussed.

Research in the business-to-business (B2B) and user entrepreneurship literature agrees that “user-driven” perspectives allow entrepreneurs to develop innovative products superior to conventional products. Other researchers argue that such “user-driven” products have limited success and limited impact in certain markets (e.g. niche and industrial markets). This study aims to understand the extent to which user input or co-creation becomes critical in determining product performance.

The key informant approach is used for data collection. Data were collected using a survey instrument via an online panel. Existing scales are used to measure all the focal constructs. Partial least square-based structural equation modeling was used to check for the psychometric properties of the scales and test the hypotheses.

The results indicate that user entrepreneurship is significantly related to firm collaboration efforts and customer collaboration efforts in the B2B market. Both firm collaboration efforts and customer collaboration efforts are significantly related to product performance and mediate the relationship between user entrepreneurship and product performance. Also, findings show that there is an “n” relationship between firm collaboration efforts and product performance.

This study supports the concerns raised by researchers about the dark side of value co-creation and highlights that value co-creation can impede product performance when user entrepreneurs lay too much emphasis on the collaboration processes.