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Covid-19 has affected the way businesses carry out their activities. It has brought to fore the fact that business activities can be brought to a standstill very quickly, and spurred entrepreneurs and managers to have working alternatives to ensure business continuity. This chapter looks at the effect of covid on the management of small- and medium-scale companies, the challenges faced by most of these businesses and the attributes needed for business continuity. The case study approach is used: a local business that survived and even thrived during and post covid lockdown is examined. From studying the way this business was responsibly led through the difficult situation that arose, we see that, for a responsible business to be a going concern, especially in face of a pandemic, certain attributes are necessary: (i) principled entrepreneurship, (ii) entrepreneurial skills, (iii) clear organisational structure, (iv) strong organisational culture and (v) effective communication.

The new post-pandemic normal reveals challenging features of living through a crisis, including a heightened sense of fear and the awareness of one’s limitations. Some of the challenges have been identified as relating to shifts in employer–employee interfaces or doctor–patient interactions; to increased effort to embrace rapid digitalisation while maintaining interpersonal relations; and to increased pressure to adapt flexibly to financial and structural changes. These are embedded in a greater (and mostly positive) consciousness of human and organisational interconnectedness.

This chapter looks at the parallel experiences of business and health systems as they endeavour to thrive during and beyond a pandemic. The authors recognise the intricate relationship between businesses and health as they feed each other’s overall growth directly or indirectly. Businesses create wealth through a healthy regard for the well-being of their stakeholders while healthcare systems are affected by their own business structures. In both cases, responsible leadership and fairness help to avoid an unhealthy prioritisation of profit.

This chapter reflects on the various routes businesses and health care can take to preserve fairness through ethical leadership. The authors focus on six stakeholders (employee, customer, shareholder, society or community, environment, and creditors) who need to be appropriately cared for and prioritised. The authors consider how promoting human competencies can affect skill acquisition, emotional intelligence, spiritual, and moral growth in both spaces. At the core of our discussion is the concept of self-leadership, which boosts the organisational leadership that in turn determines the kind of future we will have in the new normal.