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The following theoretical concepts are applicable to the case and its learning objectives: Stakeholder Power-Interest Matrix and Carroll’s Pyramid of Corporate Social Responsibility.

Information was obtained in three separate interviews with PSEG. In February 2018, an introductory phone conference was conducted with a number of senior managers within PSEG, including the Director of Development and Strategic Issues, Kate Gerlach. In April 2018, an onsite interview was conducted with Gerlach, who connected the author with Scott Jennings. A phone interview was conducted with Scott Jennings in May 2018 and follow-up communication with him was handled via e-mail. The information obtained from these interviews was supplemented by material obtained from secondary sources. None of the information in the case has been disguised.

Scott Jennings, a Vice President at PSEG, the diversified New Jersey-based energy company, was the project leader for a large commercial wind farm that was to be built off the coast. The project, Garden State Offshore Energy, a joint venture between PSEG and Deepwater Wind, an experienced developer of offshore wind projects, had been announced over six years earlier, in late 2008. In the time that had passed, the Garden State Offshore Energy project team had waited for the New Jersey Bureau of Public Utilities, which had been tasked by Governor Chris Christie to evaluate the project costs before it could authorize the actual construction of the wind turbines. Justifying the project on a cost basis proved to be difficult; despite the growing public sentiment in favor of projects that utilized renewable energy sources such as wind power, the Garden State Offshore Energy team was unable to move the project forward. Scott needed to decide whether it made sense to continue to hold regular meetings with the Garden State Offshore Energy team. Scott’s colleagues suggested that Scott speak with senior management at PSEG to find out if the resources that had been dedicated to the Garden State Offshore Energy project could be shifted to other projects that might be more feasible.

This case is suitable for courses in Sustainability. It is appropriate to use the case in undergraduate courses to illustrate decision making in a regulated industry. Sufficient information is presented in the case to debate both sides of the offshore wind authorization issue.

The learning outcomes are as follows: successful students will demonstrate an understanding of challenges in producing and delivering a product in emerging economies; they will be able to analyze the tradeoffs in operational decisions of a social enterprise; and students will apply supply chain principles to solve social and environmental challenges.

Carbon Roots International is a social enterprise in Haiti producing and selling charcoal from sugar cane waste. Their operational challenge is designing a supply chain, which enables them to accomplish their social goals while building a profitable enterprise.

This case can be used in graduate operations management and supply chain management courses. The company in the case is a social enterprise.

Teaching Notes are available for educators only.

CSS 9: Operations and Logistics

This case asks the student to decide whether Aurora Textile Company can create value by upgrading its spinning machine to produce higher-quality yarn that sells for a higher margin. Cost information allows the student to produce cash-flow projections for both the existing spinning machine and the new machine. The cash flows have many different cost components, including depreciation, the number of days of cotton inventory, and the liability costs associated with returns from retailers. The cost of capital is specified in order to simplify the analysis. The analysis has added complexity, however, owing to the troubled financial condition of both the company and the U.S. textile industry, which is in decline as manufacturers migrate to Asia to benefit from lower manufacturing costs. This begs the question whether management should invest in a declining business or harvest the company by paying out all profits as a dividend to the owners. The case is suitable for students just beginning to learn finance principles, but is also rich enough to use with experienced students and executives. The primary learning points are as follows:

• The basics of incremental-cash-flow analysis: identifying the cash flows relevant to a capital-investment decision

• The construction of a side-by-side discounted-cash-flow analysis for a replacement decision

• How to adapt the NPV decision rule to a troubled or dying industry

• The effect of financial distress on the NPV calculation

• The importance of sensitivity analysis to a capital-investment decision

The basics of incremental-cash-flow analysis: identifying the cash flows relevant to a capital-investment decision

The construction of a side-by-side discounted-cash-flow analysis for a replacement decision

How to adapt the NPV decision rule to a troubled or dying industry

The effect of financial distress on the NPV calculation

The importance of sensitivity analysis to a capital-investment decision

After reading and analyzing the case study, the students would be able to identify the main stakeholders and decision-makers and their importance and influence on the environment for a product, evaluate the value chain of the product and critical decision-makers, evaluate the various ways to avoid falling into the trap of greenwashing and examine the marketing strategy to market an environmentally friendly product.

LIKO-S is a Czech manufacturing and construction company. The company has been designing and creating intelligent solutions, such as green facades or vertical greenery systems, to save energy in building heating and cooling systems. The company launched green facades in the Czech market. However, the main obstacle was the need for supporting data to showcase the positive environmental impact of green facades. Under these circumstances, Libor Musil’s main objective was to overcome prevalent misconceptions about green facades and find a suitable market segment. The situation worried the company, as LIKO-S had heavily invested in developing and marketing the green walls. The management had to tackle this challenge as soon as possible to recover the substantial research and development and marketing investments. Furthermore, owing to lack of information, even genuinely sustainable products were seen as greenwashing. In addition, bad or wrong customer perceptions of these walls might spill over to other products, tarnishing the company’s image and threatening its survival in the domestic market. Under these circumstances, competitors might enter the Czech market, jeopardizing the company’s overall profits. Consequently, Libor was in a great dilemma about managing the financial and reputational risk of the company. Should Libor close the green walls unit, explore different markets/uses or help increase awareness among the general population about green walls by finding a suitable marketing strategy?

The case study was designed for graduate-level students in the strategic management (CSR and innovation module) courses. However, the case could also be an excellent addition to marketing courses dealing with customers’ perceptions of innovative products and strategies to improve the adoption of the product.

Teaching notes are available for educators only.

CSS 3: Entrepreneurship

Cummins Generator Technologies India Limited (CGTIL) was in the process of setting up a world-class factory at Ranjangaon based on “lean” production principles. The project team, however, went a step ahead and married “green” with “lean”. While lean is about taking the system inefficiencies out, the green is about harmony with nature. The case is about CGTIL's journey of deriving synergies between seemingly conflicting objectives of lean and green.

In 2015, Toyota proposed to issue a separate class of shares to attract long term individual Japanese shareholders aligned with the company's long-term R&D programmes. The distinguishing feature of these shares was the exit option with no loss of capital. The proposal was not received well by US based institutional shareholders of the company and proxy. A major proxy adviser recommended voting against the proposal. The case provides an opportunity to discuss security design issues and their implications for corporate governance.