Search results

Major health benefits have been associated with the consumption of soy based foods. Non‐dairy beverage creamers made from soy protein will reduce cost and appeal to lactose intolerant consumers. The purpose of this study is to determine the knowledge and perceptions of beverage creamers among consumers in Accra, as a case study for many West African countries.

Self‐administered questionnaires were used to evaluate the knowledge and attitudes of beverage consumers to the use of creaming agents.

Chi square tests conducted on data collected during the survey showed no significant association between social status and consumption of beverages such as tea and coffee. Most respondents cream their beverages with dairy milk. They lacked adequate knowledge on non‐dairy creamers but would be prepared to use them if they are proved to be beneficial to human health and well being.

Consumer preferences and perceptions of new foods can easily be swayed by beneficial health claims that may be associated with the product.

Due to the high rate of failure of most crowdfunding projects, knowing the most essential factor to obtain funding success on the crowdfunding platform is of great importance for fund seekers on the crowdfunding platform. The purpose of this study is to explore crowdfunding success factors to know the most essential success factor for stakeholders of the crowdfunding platform to make the best decision when seeking funds on the crowdfunding platform. This study identified and ranked crowdfunding success factors for stakeholders of crowdfunding platforms. Sixteen factors were identified and categorized under five broad headings. These were; project ideas, target capital, track records, geographical proximity and equity.

To rank the identified crowdfunding success factors and subfactors, this study used the Multi-Objective Optimization Based on Ratio Analysis (MULTIMOORA) integrated with the Evaluation based on Distance from Average Solutions (EDAS).

Target capital ranked first among the five categories—while duration involved in raising funds ranked first among the sixteen subfactors. An approach for analyzing how each success factor enhances a crowdfunding campaign was developed in this study. This study provides valuable insight to fund seekers on the crowdfunding platform on how funding success can be achieved by knowing which factor to consider essential when seeking funds on the crowdfunding platform.

This is the first study to explore crowdfunding success factors using the MULTIMOORA-EDAS method. The use of this method will help fund seekers on the crowdfunding platform to know which crowdfunding success factor is essential, thereby aiding fund seekers to make the best decision when seeking funds on the crowdfunding platform. Also, this study is particularly helpful for business owners, platform operators and policymakers when deciding how to allocate resources, plan campaigns and implement regulations.

Due to globalization, digitization and advanced technology, academic libraries are experiencing a tremendous change in their role and operations. The purpose of this study is to critically examine and establish the emerging trends of academic libraries in Kenya; this study also highlights some of the critical roles of the academic libraries in relation to the emerging trends.

This study adopted the literature review method to critically analyse and establish the various roles and emerging trends and issues in academic libraries in Kenya.

This study established that change is inevitable and that academic libraries are supposed to adapt to the emerging trending trends and roles, lest their function and service become redundant. Due to the fact that library users’ information needs and information-seeking behaviour are changing, academic libraries are supposed to devise new and innovative ways of reaching out to their clients.

This study has been able to comprehensively create a new viewpoint of the role and emerging trends of academic libraries in Kenya in regards to the changing and advancement of new technology.