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The purpose of this paper is to research comprehensively into the development pattern of the world's 110‐meter hurdles of the coming two years. It aims to provide a detailed reference to the preparation of the 2012 London Olympics.

The paper uses the GM (2, 1) model, GM (1, 1) model, GM (1, 1) residual fixing model, and the method of recursive compensation by grey numbers of identical dimensions.

In 2012, the strongest athletes of 110‐meter hurdles are predicted to be: USA athlete Oliver, USA athlete Ash and Cuba athlete Robles. Liu Xiang has the possibility of winning the medal in the 2012 London Olympics.

Because every athlete is an individual that grows up gradually, there are two characteristics in his information: continuity and incompleteness. We can use the grey system methods.

The paper successfully applies the grey prediction to the case study in the field of competitive sports.

The paper attempts to establish GM(1,1) grey prediction model group for the top three Olympic track and field sports performance, and to predict the 30th London Olympic track and field results and its tendency using grey systems theory.

Athletics sports achievements are influenced by many factors, such as the physical quality, athletes individual growth cycle, and injuring or retirement of excellent athletes, the outstanding performance of some athletes, the using of high‐tech sports training instrument, the implementation plan of scientific training guidance, the introduction of advanced technology, facilities and improvement, and so on. Those aspects can make the match result uncertain, which are running in a uncertain and continually changing environment, so sports achievements have obviously grey features. Combined with grey modeling methods, and aimed at the top three Olympic track and field sports performance, this paper established GM (1,1) grey prediction model group and analysed the trend of Olympic track and field. And in the end of the paper, the 30th Olympic men's and women's the top three athletic achievements prediction intervals are also predicted.

The results show that forecasting model group has high‐precision. In the 46 champions prediction models, three models have the forecast accuracy of 100 percent; 27 models' forecast accuracy are greater than 99.5 percent, and the rest of the models forecast accuracy are greater than 98.58 percent. In the 46 silver medalists prediction models, five models have the forecast accuracy of 100 percent; 33 models' forecast accuracy are greater than 99.5 percent and the rest of the models' forecast accuracy is greater than 98.48 percent. In the 46 bronze medalist prediction models, four models have the forecast accuracy of 100 percent; 25 models' forecast accuracy is greater than 99.5 percent and the rest of the models forecast accuracy is greater than 98.76 percent. The essay deeply analyzes the top three achievements' trend of Olympic Games Track and field. In the end, the paper predicts the 30th Olympic track and field results.

The method exposed in the paper can be used for the short‐term or long‐term prediction of sports scores metering in international competition (such as track and field, swimming, rowing, etc.), and also for personal athletic performance prediction.

The paper succeeds in realising both grey prediction model group for the top three Olympic track and field performance in all projects, and prediction of the 30th London Olympic track and field results by using the newest developed theories: grey systems theory.

The purpose of this paper is to examine the influence of peers and media celebrities on young people's endorsement of materialistic values in China. As the Chinese culture is said to be collective, it is expected that social relations, both personal and celebrity‐mediated, play an important role in the establishment of consumption values.

A survey of 299 university students in Beijing aged 18 to 24 was conducted using a structured questionnaire. Constructs were measured using established scales.

The paper finds that peer communication and susceptibility to peer influence were positively related to social comparison. Motivation for viewing advertisements was positively related to imitation of celebrity models. In turn, both social comparison and imitation of celebrity models were positive predictors of materialism.

The city selected for this study is highly advanced in terms of economical and advertising development when compared with most other Chinese cities.

As the paper argues that materialism is a negative value orientation, the current study sheds light on de‐marketing to young consumers. Media educators should help young consumers to reflect on how their purchase decisions are influenced by the social relations, including both personal interaction and celebrity‐media communications. Discouraging upward social comparison and imitation of idols is expected to discourage the endorsement of materialistic values.

The paper offers insights about the complex patterns of youth attitudes in a former socialist society migrating to a capitalist society. It is a pioneer work on the study of influence of celebrities on materialistic value orientations.

Microsoft BOOKSHELF CD‐ROM Reference Library is a writing tool designed for use with a word processor, Bookshelf contains ten helpful reference sources which enable writers, journalists, editors and others who have extensive writing tasks to amend and transform their output by correcting words, checking style, or adding quotes or facts. On the single CD‐ROM disk are the following tools:

This case study examines the interactive marketing initiatives of Coca-Cola China Company for one of its marquee Olympic properties, the Olympic Torch Relay. It provides insights into building increased brand interaction by adding an online interactive component to an age-old concept in Olympic activations.

The purpose of this paper is to understand the best processes that are currently used in managing talent in Australian higher education (HE) and to examine the policies in terms of talent management processes (TMPs) that are derived from objective one. Pragmatic benefits for academic institutions focused on enhancing talent.

This study selects the mixed method as its research design. In the qualitative study, there were three methods: brainstorming, focus group and individual interviews, followed by the quantitative questionnaire study. The sample consisted of 6 participants for brainstorming, 11 in focus group, 6 individual interviews and 286 participants for the quantitative questionnaire, all conducted in nine Australian universities.

Three key themes: talent retention, talent development and talent attraction were explored by the qualitative study. The quantitative study tests the level of an importance regarding the three TMPs explored.

This empirical research is one of the first few studies that extended the previous investigation of TMPs in various industries to the HE sector. This research provides more debates for adding more new ideas in the Australian education strategic plans for HE.

This study offers a value-add to talent management literature through designing a quantitative measurement of TMPs for the educational sector. Consequently, there is a deficiency of pragmatic evidence in terms of TMPs in the aforementioned sector. Furthermore, this study provides a clear and comprehensive outline of the extant scholarly research of TMPs from the period 2006–2018.