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The market segment of families with young children is significant for the cruise industry in China. This study aims to examine the cruise experience of them and facilitate the provision of family cruise vacation products and services.

This study collects online comments on the cruise experience of Chinese families with young children and analyzes the data in terms of text, sentiment and content.

The results of the text analysis indicate issues with several dimensions of the cruise experience. But the results of a sentiment analysis reveal that only 56.76% of the Chinese families with young children expressed positive feelings about cruise tourism. Almost one third (30.43%) expressed negative feelings, and the rest were neutral. In addition, by conducting a content analysis of the negative sentiment comments, this study identifies areas where cruise products and services need to be improved.

Cruise lines are advised to improve the provision of family cruise vacation products and services, such as enhancing physical experience elements, paying attention to human interaction and situational factors and caring for travelers’ personal needs.

This paper explores the cruise experience of Chinese families with young children, which is currently underdeveloped. A methodology approach including text analysis, sentiment analysis and content analysis is systematically applied to offer a holistic and deep understanding of travel experience. A framework for the cruise experience is proposed, which has theoretical and practical significance.

携儿童出游的中国家庭邮轮体验研究

摘要

有小孩的家庭细分市场对中国的邮轮行业来说意义重大。本研究旨在通过分析他们的邮轮体验, 提升家庭邮轮度假产品和服务的开发与运营。

本研究通过收集携儿童出游的中国家庭邮轮体验的相关在线评论, 对其从文本分析、情感分析和内容分析等方面对数据进行了分析。

文本分析的结果表明邮轮体验的若干维度上存在问题。但情感分析的结果显示, 只有56.76%的有小孩的中国家庭对邮轮体验表达出了积极情绪。近三分之一 (30.43%) 表达了负面情绪, 其余的则持中立态度。此外, 通过对负面情绪评论进行内容分析, 本研究提出了邮轮产品和服务需要提升的方向。

建议邮轮公司根据本研究的结果改进家庭邮轮度假产品和服务, 如增强身体体验元素, 关注人际互动和情境因素, 关心旅客的个性化需求等。

本文对目前尚没有进行充分探讨的携儿童出行的中国家庭的邮轮体验进行了分析, 为了更全面深入地理解邮轮旅行体验, 本研究系统地应用了包括文本分析、情感分析和内容分析等方法, 提出了邮轮体验的研究框架, 具有一定的理论和实践意义。

Experiencias vacacionales en crucero para familias chinas con niños pequeños

Resumen

El segmento de mercado de familias con niños pequeños es significativo para la industria de cruceros en China. Este estudio tiene como objetivo examinar la experiencia de crucero de este segmento, así como facilitar la oferta de productos y servicios de vacaciones familiares en crucero.

Este estudio recopila comentarios en línea sobre las experiencias de crucero en las familias chinas con niños pequeños, analizando los datos en términos de texto, sentimiento y contenido.

Los resultados del análisis del texto indican problemas con varias dimensiones de la experiencia del crucero. Pero los resultados del análisis de sentimientos, revela que solo el 56,76% de las familias chinas con niños pequeños expresaron sentimientos positivos sobre el turismo de cruceros. Casi un tercio (30,43%) expresó sentimientos negativos, y el resto fue neutral. Además, al realizar un análisis de contenido de los comentarios de sentimiento negativo, este estudio identifica áreas donde los productos y servicios de cruceros deben mejorarse.

Se recomienda a las líneas de cruceros que mejoren la oferta de productos y servicios vacacionales familiares, así como mejorar los elementos de la experiencia física, prestar atención a la interacción humana y los factores situacionales, y atender las necesidades personales de los viajeros.

Este trabajo explora la experiencia de crucero de las familias chinas con niños pequeños, que actualmente está poco desarrollada. Se aplica sistemáticamente un enfoque metodológico que incluye análisis de texto, análisis de sentimiento y análisis de contenido para ofrecer una comprensión holística y profunda de la experiencia de viaje. Se propone un marco para la experiencia del crucero, que tiene significado teórico y práctico.

This paper aims to explore and discuss the impact of digital innovations from a business eco-systemic perspective. Key smart technology application themes in the cruise industry are extracted and synthesised in a “Smart Cruise Ecosystem” (SCE) framework.

Information communication technologies (ICTs) advancements and smart tools revolutionise interactions and affect all transactions, transforming the cruise experience. Gradually a Smart Cruise Ecosystem emerges by incorporating all technologies available and involving cruise passengers, who as smart actors interact dynamically with stakeholders, creating value before, during and after the cruising experience. The COVID-19 pandemic outbreak stressed the need for touchless and digital interactions as well as real-time information, fast-tracking the deployment of smart technologies. The diffusion of ICTs in the cruise industry is multi-faceted and dynamic, resulting in a number of smart-technology use-cases.

Smart technology constitutes a comprehensive smart ecosystem to manage all actors, controls, devises and systems to optimise ship operations and management, while co-creating value for guests and crew in an effective way. The multiplex SCE proposed is enabled by digital technologies collecting, storing, accessing and processing big data dynamically, including: object detection, Internet of Things, Internet of Everything, satellite communications, Big Data, automation, robotics, Artificial Intelligence and Machine Learnin, Cloud Computing, Augmented, Virtual and Mixed Reality. A range of interoperable and interconnected supporting systems form the basis of the smart ecosystem.

The proposed framework offers a holistic perspective of the smart-cruising domain, highlighting innovations, interfaces, dependencies, along with the corresponding key limitations and challenges. The synthesis and conceptual structure provided serves as a topology for guiding and connecting further research in smart cruising.

本文从商业生态系统的角度探索和讨论了数字创新的影响。在“智能邮轮生态系统”框架中提取和综合邮轮行业的关键智能技术应用主题

信息通信技术 (ICT) 的进步和智能工具彻底改变了交互并影响所有交易, 从而改变了邮轮体验。通过整合所有可用技术并让邮轮乘客参与其中, 智能邮轮生态系统逐渐出现, 他们作为聪明的参与者与利益相关者动态互动, 在巡航体验之前、期间和之后创造价值。 COVID19 大流行的爆发强调了对非接触式和数字化交互以及实时信息的需求, 以快速跟踪智能技术的部署。信息通信技术在邮轮行业的传播是多方面的和动态的, 产生了许多智能技术用例

智能技术构成了一个全面的智能生态系统, 用于管理所有参与者、控制、设计和系统, 以优化船舶运营和管理, 同时以有效的方式与用户和船员共同创造价值。提出的多元智能巡航生态系统（SCE）由数字技术实现, 包括物体检测、物联网、卫星通信、大数据、自动化、机器人、人工智能、云计算、AR、VR, 动态收集、访问和处理大数据。一系列可互操作和互连的支持系统构成了智能生态系统的基础。

本研究提议的理论框架提供了智能巡航领域的整体视角, 突出了创新、接口和依赖关系, 以及相应的关键限制和挑战。所提供的综合和概念结构用于指导和连接智能领域的进一步研究提供划分类型。