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The research aims to understand how smart speakers are perceived by their actual and potential users, their attitude towards smart speakers and consequently their intention to use them.

The authors apply a structural equation modelling (SEM) approach to test the research hypotheses through data coming from a structured questionnaire.

The results show that the higher the importance attributed to usefulness and ease of use, the higher the positive attitude that in turn positively affects the intention to use smart speakers. A significant relationship also emerged between task technology fit and attitude towards smart speakers, as well as between perceived enjoyment and attitude towards smart speakers. Perceived privacy risk, innovativeness and social attraction have been found to not significantly impact attitudes towards smart speakers.

Although several academic studies have focused on various aspects of smart technologies, only a few studies discuss the factors that push consumers to use smart speakers for activities related to commercial transactions. Therefore, looking at the rapid rise of smart speakers for daily tasks and the gradual acceptance of voice interaction with digital tools, the authors proposed a study about Italian users' intention to use smart speakers. Specifically, to fill the gap in the existing literature, the authors applied a SEM approach to identify utilitarian and hedonic benefits that motivate the use of these devices.

This study attempts to identify and analyze the pragmatic functions of religious expressions, that is, invocations that include the name of Allah (God), in naturally occurring social interactions in Najdi Arabic, which is spoken in Central Saudi Arabia.

Drawing on the speech act theory and politeness model, an analysis of the data illustrates that religious expressions, in addition to their prototypical religious meanings and uses in everyday interactions, are employed to communicate a wide range of pragmatic functions.

These include signaling the end of a conversation, persuading, mitigating and hedging, showing agreement and approval, reinforcing emphasis, expressing emotions, seeking protection from the evil eye, conveying skepticism and ambiguity, expressing humor and sarcasm, and showing respect and honor. The embedded multifunctional dimension of religious expressions in the present data is interpreted as serving as a politeness marker with which speakers promote both positive politeness (by showing solidarity, claiming common grounds, and building rapport) and negative politeness (by reducing imposition and emphasizing personal autonomy).

This study further highlights the interplay between religion, culture, and language use in Najdi Arabic.

Using guest lectures can provide graduate students with the opportunity to link theories with practice. This study aims to investigate perceptions towards online and face-to-face guest lectures among graduate students specialized in Curriculum and Instruction of Computer Science. Data was collected via reflection logs, semi-structured interviews and observations, revealing mainly positive experiences of both types of guest lecture. The participants acknowledged the flexibility and accessibility of an online guest lecture; on the other hand, they found that a face-to-face guest lecture facilitated better interaction and discussion. It is recommended to consider three issues for a successful guest lecture: guest speaker selection, teaching strategy of guest speaker and the role of the course lecturer. Future research based on identified gaps is recommended.

The influence of technology on marketing communications is rising in both applications and value created. Artificial intelligence (AI) and, as a result, smart speakers are benefiting both brands and customers at many levels. In particular, AI opens up the possibility to establish human-like dialogs with customers and to advertise brands in a new and engaging way. Therefore, the purpose of this paper is to understand why and how consumers would accept receiving advertising (ad) via AI-enabled devices such as smart speakers.

A total of 326 individuals participated in a study that explored the factors influencing ad acceptance in smart devices. A partial least squares-structural equation model technique was used to validate the results.

The findings show that customer acceptance of ads via smart assistants is influenced by smart assistant usefulness and hedonic motivations. However, privacy risk moderates the relationship between smart speaker ease of use and smart speaker usefulness.

This paper explores the main drivers of ad acceptance via smart speakers and goes beyond the existing knowledge of smart speaker acceptance to further explore how this can become an important channel for brands to communicate.

La influencia de la tecnología en las comunicaciones de marketing está aumentando tanto en las aplicaciones desarrolladas como en el valor creado. La inteligencia artificial (IA) y, en consecuencia, los altavoces inteligentes están beneficiando tanto a las marcas como a los clientes a muchos niveles. En particular, la IA abre la posibilidad de establecer diálogos similares a los humanos con los clientes y de publicitar las marcas de una manera nueva y atractiva. Por lo tanto, es necesario entender por qué y cómo los consumidores aceptarían recibir publicidad (anuncios) a través de dispositivos con IA, como los altavoces inteligentes.

Un total de 326 personas participaron en un estudio que exploró los factores que influyen en la aceptación de la publicidad en los dispositivos inteligentes. Se utilizó una técnica PLS-SEM para validar los resultados.

Los resultados muestran que la aceptación de los anuncios a través de los asistentes inteligentes por parte de los clientes está influenciada por la utilidad del asistente inteligente y las motivaciones hedónicas. Sin embargo, el riesgo para la privacidad modera la relación entre la facilidad de uso del altavoz inteligente y su utilidad.

El artículo explora los principales impulsores de la aceptación de la publicidad a través de los altavoces inteligentes y va más allá del conocimiento existente sobre la aceptación de los altavoces inteligentes para explorar más a fondo cómo esto puede convertirse en un canal importante para que las marcas se comuniquen.

科技对营销传播的影响在应用和价值创造方面都在上升。人工智能（AI）以及智能音箱在很多层面都对品牌和客户有益。尤其是, 人工智能开辟了与客户建立类似人类对话的可能性, 并以一种新颖的、有吸引力的方式宣传品牌。因此, 了解消费者为什么以及如何接受通过人工智能设备（如智能音箱）接收广告（广告）是有必要的。

本研究的326名参与者探讨了影响智能设备中广告接受度的因素。PLS-SEM技术被采用以对结果进行验证。

研究结果显示, 客户通过智能助手接受广告会受智能助手有用性和享乐动机的影响。然而, 隐私风险调节了智能音箱的易用性和智能音箱的有用性之间的关系。

本文探讨了通过智能音箱接受广告的主要驱动因素, 并超越了现有的关于智能音箱接受度的知识, 进一步探讨了这如何能成为品牌沟通的重要渠道。

The present study aims to examine the attitudes of future Saudi female English as a Foreign Language (EFL) student-teachers toward English native-like pronunciation to investigate their misconceptions about English as a Lingua Franca (ELF).

The researcher used a questionnaire to collect the data for the study.

The results indicate that students and teachers have positive attitudes toward native-like pronunciation. However, the results also show a realization on the participants’ part about the status of ELF. The study concludes that although they have positive attitudes toward native-like English pronunciation, students use ELF and recognize that such pronunciation is not essential for global communication. The study results show that the participants are aware of ELF, filling a vacuum in the literature about how Saudi students perceive ELF. It encourages EFL teachers, syllabus designers, developers and researchers to provide more information on this topic and stresses international communicative ability, as ELF speakers require.

As the study has some limitations that could be addressed in future research, other researchers should address these deficiencies in future studies. One limitation is that the study only involved Saudi female future teachers. Further researchers can investigate male Saudi future EFL teachers. Another limitation is that the study focused on future teachers of English in Saudi Arabia in only one institution. Other Saudi EFL teachers and other Arab future teachers could be further investigated to reject or support the study’s findings. Additionally, a more detailed demographic background could be specified in further research for more comprehensive results. In addition, similar studies could be conducted with participants from different EFL-speaking countries. Another limitation of this study is that it covers the attitudes of EFL future teachers toward native-like pronunciation and indirectly investigates their views on ELF. More research is needed to determine how EFL learners and teachers perceive ELF. The actual use of English globally could become more enlightened with further study.

This study’s findings have implications for instructors, syllabus designers and researchers. The results suggest that EFL instructors, syllabus designers and researchers should focus more on international communicative competence than native-like competence. While designing course materials or teaching, teachers and syllabus developers should be fully aware of the status of ELF. Designers of syllabi should include conversations among speakers from different linguistic backgrounds. Effective communication is a priority. Students should become more familiar with global communication outside the classroom and be prepared to engage in it.

Students should become more familiar with global communication outside the classroom and be prepared to engage in it.

Native varieties of English have gained popularity over the years among EFL teachers and learners. However, researchers have debated the importance of EFL students achieving native-like English proficiency.

Digital voice assistants use wake word engines (WWEs) to monitor surrounding audio for detection of the voice assistant's name. There are two failed conditions for a WWE, false negative and false positive. Wake word false positives threaten a loss of personal privacy because, upon activation, the digital assistant records audio to the voice cloud service for processing.

This observational study attempted to identify which Amazon Alexa wake word and Amazon Echo smart speaker resulted in the fewest number of human voice false positives. During an eight-week period, false-positive data were collected from four different Amazon Echo smart speakers located in a small apartment with three female roommates.

Results from this study suggest the number of human voice false positives are related to wake word selection and Amazon Echo hardware. Results from this observational study determined that the wake word Alexa resulted in the fewest number of false positives.

This study suggests Amazon Alexa users can better protect their privacy by selecting Alexa as their wake word and selecting smart speakers with the highest number of microphones in the far-field array with 360-degree geometry.

The goal of the research was to check whether the sender communicating in an ambiguous manner can gain the benefits in three aspects: perception of his or her image, evoking agreement with issue stand and intention to support him or her in the election. Impact of ambiguous messages was compared with the impact of messages consistent or inconsistent with participants' opinions.

Two experiments were conducted. Participants were randomly divided into three groups and each of them was presented with (1) a message supporting or (2) opposing given proposition or (3) an ambiguous message not revealing the ultimate opinion of the sender. Participants' initial views on the issues were measured. In experiment 1 an expert message concerned the building of the nuclear power plant was presented. In experiment 2 it was a politician's message about introducing the guaranteed number of parliamentary seats for women.

The results suggest that a strategy of argumentative ambiguity applied by senders may be beneficial if the point is to avoid recipients' objections. However, the consequences of ambiguity for the evaluation of sender's credibility and voters' intentions can be seen to be negative.

This research was looking for the reconcile of the contradictory results of previous research, which may have their source in the various operationalization of ambiguity. It was focused at an argumentative ambiguity (i.e. presenting different points of view without declaring support for any of the options).

This study aimed to investigate the impact of social networks on learning requests by Arab undergraduate EFL students.

Furthermore, both types of requests (i.e. direct and indirect) have been compared under the same condition. A total of 40 Saudi EFL learners participated in this study. Their scores in the pre-test and post-test were compared.

Results of the post-tests indicated that the experimental groups' performance significantly outscored the control groups. However, no significant difference was reported between the two experimental groups (i.e. direct and indirect).

Requests, as a component of pragmatics, have been investigated extensively in the literature to aid second/foreign language learning. However, little is known about the manner by which social networks could foster learning requests.

This study aims to identify and measure the lexical gap between the old and young generations in the Jizani dialect and determine the causes of that gap.

A 20-item questionnaire was distributed randomly among 104 participants. Next, 12 participants were selected and interviewed. SPSS software was used to analyse the quantitative data from the questionnaire. The data elicited from the interviews was qualitatively analysed, considering age and gender factors.

The major findings revealed that a lexical gap between old and young language speakers in the Jizani dialect exists. The gap between young females and the older generation was greater than that between young and old males. Some old words are likely to disappear in the coming decades. Social media, which is a time-consuming and word-borrowing medium for young people, was one of the reasons, besides the tendency of females to use prestigious words.

This study attempted to find the differences between the vocabularies of old and young speakers. If it does exist, is it significant? What are the reasons for this lexical gap? This will help other researchers and dialectologists register the old words before they die out and try to bridge that lexical gap.

Purpose – The purpose of this study is to find out the perspectives of students and English teachers on English Lingua Franca (ELF) at a tertiary level in one of the public universities in Lhokseumawe Municipality in Aceh and to find out the possibility of adopting the concept of teaching English as ELF to raise the students’ awareness of their identity as part of the ASEAN Economic community and as a means of communication among the Community.

Design/Methodology/Approach – The research employs basic interpretive study by delivering questionnaires to 40 students from different disciplines and conducting interview to 6 English teachers from targeted research university in Lhokseumawe, Aceh, Indonesia.

Findings – The study addresses that the majority of the students are aware that English is no longer possessed by an inner circle of English users and realize the use of English as means of communication in globally context. However, the students do not understand the English as ILF. Besides, they do not enable to envisage themselves as part of the global community of English users as their identity. The research also indicates that majority the interviewed English teachers do not realize the concept of teaching ELF in the university.

Research Limitations/Implications – The findings of this research may shed light for other English teachers in Aceh to improve their teaching method in order to improve students’ speaking skill and their awareness of their identity as a part of global imagined community of English users within the ASEAN Community Economic context.

Practical Implications – The solutions offered in the paper could improve the teaching method of English teachers particularly in Aceh, Indonesia.

Originality/Value – The research of students’ and teachers’ perspective of ELF in Lhokseumawe, Aceh, has not yet been published.