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Sohyoun Synthia Shin and Sungho Lee
This paper aims to provide an examination of firms’ strategic orientations, innovativeness and performance with large Korean companies.
Abstract
Purpose
This paper aims to provide an examination of firms’ strategic orientations, innovativeness and performance with large Korean companies.
Design/methodology/approach
The authors investigated the impacts of firms’ major key strategic orientations (customer orientation [CO], competitor orientation [PO], technology orientation [TO] and internal/cost orientation [IO]) on firm innovativeness (INNO) and performance outcomes with large Korean companies.
Findings
The results of the analysis showed that CO, PO and TO positively influence the innovativeness, which contributes to firm performance.
Originality/value
The authors provide some managerial implications on the multiple roles of strategic orientations on firm INNO and performances, along with limitations of this study and future research directions.
Details
Keywords
Abstract
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