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1 – 10 of over 7000Jyh-Shen Chiou, Arlene Chi-Fen Hsu and Chia-Hung Hsieh
The goal of this study is to investigate the relationships among brand attachment, online source credibility, and severity of negative online information on perceived negative…
Abstract
Purpose
The goal of this study is to investigate the relationships among brand attachment, online source credibility, and severity of negative online information on perceived negative change in brand evaluation and perceived brand risk.
Design/methodology/approach
A 2×2×2 experiment was conducted to explore the effects of brand attachment (low or high), online source credibility (low or high), and online information severity (low or high) on perceived negative change in brand evaluation and perceived brand risk.
Findings
The results showed that the severity of negative online information affects perceived negative change in brand evaluation and perceived brand risk significantly. However brand attachment can reduce the effects of negative online information on perceived negative change in brand evaluation and perceived brand risk significantly. The results also showed that the effect of the severity of negative online information on perceived negative change in brand evaluation and perceived brand risk is moderated by online source credibility.
Originality/value
In addition to the main effects in the proposed research model, it is the first study to explore the moderating effects of brand attachment and online source credibility on the relationship between negative online information and perceived negative change in brand evaluation and perceived brand risk.
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Teodor Sommestad, Henrik Karlzén, Peter Nilsson and Jonas Hallberg
In methods and manuals, the product of an information security incident’s probability and severity is seen as a risk to manage. The purpose of the test described in this paper is…
Abstract
Purpose
In methods and manuals, the product of an information security incident’s probability and severity is seen as a risk to manage. The purpose of the test described in this paper is to investigate if information security risk is perceived in this way, if decision-making style influences the perceived relationship between the three variables and if the level of information security expertise influences the relationship between the three variables.
Design/methodology/approach
Ten respondents assessed 105 potential information security incidents. Ratings of the associated risks were obtained independently from ratings of the probability and severity of the incidents. Decision-making style was measured using a scale inspired from the Cognitive Style Index; information security expertise was self-reported. Regression analysis was used to test the relationship between variables.
Findings
The ten respondents did not assess risk as the product of probability and severity, regardless of experience, expertise and decision-making style. The mean variance explained in risk ratings using an additive term is 54.0 or 38.4 per cent, depending on how risk is measured. When a multiplicative term was added, the mean variance only increased by 1.5 or 2.4 per cent. For most of the respondents, the contribution of the multiplicative term is statistically insignificant.
Practical Implications
The inability or unwillingness to see risk as a product of probability and severity suggests that procedural support (e.g. risk matrices) has a role to play in the risk assessment processes.
Originality/value
This study is the first to test if information security risk is assessed as an interaction between probability and severity using suitable scales and a within-subject design.
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Aikaterini Vassilikopoulou, Apostolos Lepetsos and George Siomkos
This paper aims to examine consumer reactions during product-harm crises by measuring the impact of perceived risk, blame and trust on consumer purchase intentions. Moreover, the…
Abstract
Purpose
This paper aims to examine consumer reactions during product-harm crises by measuring the impact of perceived risk, blame and trust on consumer purchase intentions. Moreover, the role of perceived crisis severity is examined as affecting the three main endogenous variables of the conceptual framework.
Design/methodology/approach
The study uses the real-scenario approach for empirically testing the proposed conceptual framework. Participants were called to assess the story of a defective product (i.e. a soother that was recently recalled).
Findings
Results of the equation modeling demonstrate that perceived severity significantly influence trust and blame while it does not affect perceived risk. In addition, trust, blame and perceived risk notably affect purchase intentions.
Practical implications
Based on the study’s results, companies could implement appropriate strategies for reducing the negative consequences of a product-harm crisis.
Originality/value
The paper presents four key originality traits: Crisis management from the consumer perspective has received little attention. The relationship between trust, perceived risk and purchase intentions has not been explored in the crisis management field. Attribution of blame is a new variable added to the perceived risk-trust-purchase intention model. Perceived severity is examined as a moderator affecting the main endogenous variables of the conceptual framework.
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Jian Mou, Dong-Hee Shin and Jason Cohen
The purpose of this paper is to help understand consumer acceptance of online health information services by integrating the health belief model and extended valence framework.
Abstract
Purpose
The purpose of this paper is to help understand consumer acceptance of online health information services by integrating the health belief model and extended valence framework.
Design/methodology/approach
A laboratory-based, experimental-scenarios research design is used to collect data, and the structural equation modeling technique is used to test the research model.
Findings
The model explains 47.6 percent of the variance in intentions to use online health information services. Trust appeared to have the strongest effect on acceptance. Perceived risk also had a significant impact on acceptance. Furthermore, health belief variables are confirmed as important factors for consumer acceptance. Self-efficacy was found to moderate the effect of perceived severity on acceptance.
Research limitations/implications
This study helped identify the relative salience of the health belief model and extended valence framework in consumer acceptance of online health information services.
Practical implications
This study can help practitioners better understand the development of trust and the profiles of consumers who may browse their sites. When online health service providers promote their information to encourage potential online health information seekers, they should use countermeasures against risk perceptions.
Originality/value
This study attempted to extend the valence framework to the non-commercial service context. Moreover, health beliefs and the valence framework are two fundamental aspects that health information seekers consider when making decisions about online health services.
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Mitchell Scovell, Connar McShane, Anne Swinbourne and Daniel Smith
This paper aims to understand how experience with the fringe effects of a cyclone influences perception of cyclone severity. Understanding how certain types of experience…
Abstract
Purpose
This paper aims to understand how experience with the fringe effects of a cyclone influences perception of cyclone severity. Understanding how certain types of experience influences risk perception should help to clarify why there is an unclear link between experience and risk perception within the existing literature.
Design/methodology/approach
A total of 155 respondents with fringe cyclone experience were recruited to fill in a closed-ended question survey. The survey was designed to assess perceptions of a previous cyclone and future cyclone severity.
Findings
Most respondents who had experienced the fringe effects of a cyclone overestimated the wind speed in their location. Respondents who overestimated previous cyclone wind speed also predicted less damage from future Category 5 cyclones.
Research limitations/implications
This research indicates that overestimating the severity of past cyclones can have a detrimental effect on how people predict damage due to high category cyclones.
Practical implications
The findings suggest that people with fringe cyclone experience need additional information to help reshape their perceptions of cyclone severity.
Originality/value
This paper provides a unique perspective on the relationship between experience and risk perception by demonstrating that experience on the fringe of a cyclone has a negative influence on risk perception.
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Syed Shah Alam, Mohammad Masukujjaman, Zafir Khan Mohamed Makhbul, Mohd Helmi Ali, Ismail Ahmad and Nor Asiah Omar
Applying three psychological theories, this study aims to attempt to investigate the role of consumer psychology, specifically the factors of trust in vaccination, threat severity…
Abstract
Purpose
Applying three psychological theories, this study aims to attempt to investigate the role of consumer psychology, specifically the factors of trust in vaccination, threat severity, fear, anxiety, risk and hygiene, and safety, on intention to resume hotel consumption. The authors also tested the mediation effect of anxiety among psychological constructs: perceived threat, fear and risk with the intention to resume hotel consumption.
Design/methodology/approach
Using purposive sampling, data were collected from 470 respondents from four cities in Malaysia and analysed by applying analysis of moment structures (AMOS) structural equation model technique. The respondents for this study were frequent travellers meaning the leisure tourists who at least travel twice a year or travel when getting the occasion to explore new things. In this study, an online survey was employed to ensure easy accessibility and to enhance the number of replies.
Findings
The results of this study confirmed that perceived severity, risk and fear influence travellers' anxiety. This study further confirms that trust in vaccination and hygiene & safety provided by the hotelier reduces anxiety levels. Anxiety is found one of the most important predictors of intention to resume hotel consumption, which further mediates the relationship between other psychological variables: perceived severity, risk, fear and intention to resume hotel consumption. Anxiety mediates the relationship between perceived severity, fear and intention to resume hotel consumption and partially mediates the association between risk and intention to resume hotel consumption.
Originality/value
This study examined three psychological theories and extended them by including the trust in vaccination and the hygiene and safety constructs. Anxiety was investigated as a mediator.
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Shampy Kamboj, Manita Matharu and Yupal Shukla
The purpose of this study is to examine the influence of perceived risk (perceived susceptibility and perceived severity), self-efficacy and individual differences (personal…
Abstract
Purpose
The purpose of this study is to examine the influence of perceived risk (perceived susceptibility and perceived severity), self-efficacy and individual differences (personal innovativeness and mobile payment knowledge) on consumers’ intention to use contactless mobile payment services (MPS). Additionally, it also empirically tested the moderating effect of hygiene consciousness in the proposed conceptual model.
Design/methodology/approach
The present research developed a conceptual model based on the health belief model (HBM) and diffusion of innovation theory (DOI) to empirically assess whether and how perceived risk, self-efficacy and individual differences influence consumer intention to use contactless MPS. The data was collected using the survey method from 251 smartphone users and analyzed with structural equation modeling. The moderating role of hygiene consciousness was studied in the relationship that self-efficacy and personal innovativeness shares with consumers’ intention toward contactless MPS.
Findings
The results of this study disclose that among all precursors of consumers’ intention toward contactless MPS, only perceived severity, self-efficacy, personal innovativeness and mobile payment knowledge positively affect consumers’ intention to use contactless MPS. However, the effect of perceived susceptibility on consumers’ intention toward contactless MPS was found to be non-significant. The results further depict that hygiene consciousness acts as a moderator in driving consumers’ intention toward contactless mobile payment services.
Research limitations/implications
The HBM model and DOI, which incorporate perceived risk, self-efficacy, individual differences and hygiene consciousness, give light on the factors influencing consumer intention to use contactless MPS in a pandemic situation such as COVID-19. The study will provide useful insights to marketers on how to frame their strategies in the aftermath of pandemics, as the contactless mobile payment method may be perceived as a defensive behavior during and after pandemics.
Practical implications
The study will provide useful insights to marketers on how to frame their strategies in the aftermath of pandemics, as the contactless mobile payment method may be perceived as a defensive behavior during and after pandemics.
Originality/value
By uniting perceived risk, self-efficacy and individual differences with consumers’ intention toward contactless MPS in a conceptual model, along with examining the moderating role of hygiene consciousness, this work responds to the calls for upcoming research concerning mobile payment systems as means of future payment. Thus, it offers an understanding of particular consumer motivations that may guide consumers’ intention toward contactless MPS through the theoretical lens of HBM and DOI.
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Ming Xue, Huizhang Shen and Jidi Zhao
Using protest event analysis, this study aims to investigate which risk factors influence the severity of environmental protests in China, thus filling a gap in China-related…
Abstract
Purpose
Using protest event analysis, this study aims to investigate which risk factors influence the severity of environmental protests in China, thus filling a gap in China-related environmental protest literature.
Design/methodology/approach
Using a database derived from media coverage of 129 environmental protests in China from 2009 to 2015, this empirical study identifies underlying risk factors influencing environmental protest severity, quantifies these protest cases and verifies the associations between risk factors and severity using ordered logistic regression.
Findings
The results show that higher environmental health threat, economic loss, distrust of local government, lack of local governmental response, improper local government action and higher population density are likely to increase environmental protest severity; however, contrary to expectations, environmental information disclosure has no significant effect. These findings illuminate the vital and variational role of local government throughout all stages of the evolutionary process in environmental protests. Moreover, public distrust of local government is the principal cause of these protests.
Originality/value
This study enhances the understanding of how Chinese environmental protests arise from the identified risk factors and contributes to quantitative multi-case research in this area. Furthermore, the findings may help local governments in China, as well as in other countries, to enact positive measures to prevent serious environmental protests and improve their ability to address the environmental problems that cause protests. More effective governance can decrease the number and severity of environmental protests and thus promote social stability.
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Liu Yang, Nannan Yu, Xuesong Li and Jian Wang
In public health emergencies, seeking confirmed cases’ activity trajectory information (CCATI) is crucial to the public’s efforts to combat the epidemic. The public can stabilize…
Abstract
Purpose
In public health emergencies, seeking confirmed cases’ activity trajectory information (CCATI) is crucial to the public’s efforts to combat the epidemic. The public can stabilize their sentiments and mitigate the risk of cross-infection by obtaining CCATI. We investigated the factors influencing users' intentions to seek CCATI to enhance the government’s risk communication capabilities and improve information platform services.
Design/methodology/approach
We analyzed how information ecological factors affect the intention to seek CCATI through perceived value. Data was collected from 429 Chinese citizens during the fourth wave of the coronavirus disease 2019 (COVID-19) pandemic. We used the structural equation model technology and bootstrap mediation effect test to examine the model.
Findings
Information understandability, information relevance, perceived severity and perceived vulnerability directly and positively affect the intention of seeking CCATI. While, the above relationships are also partially mediated by emotional value and functional value. Social support directly and negatively affects the intention of seeking CCATI, while the relationship is also partially mediated by emotional value and functional value. Curiosity directly and positively affects the intention of seeking CCATI, while the relationship is also partially mediated by emotional value. The relationship between the quality of the search service and the intention of seeking CCATI is not significant, instead, it is fully mediated by functional value. The influence effect of information relevance on the intention of seeking CCATI is the greatest, followed by perceived vulnerability. The mediating effect of functional value is higher than emotional value.
Practical implications
The findings may help governments enhance their risk communication capabilities and improve epidemic prevention and control measures, enhancing the appeal of information platforms.
Originality/value
We focused on CCATI, an area with limited scholarly attention. We analyzed CCATI-seeking factors using an information ecology theory, introducing perceived value as a mediator, thus offering novel perspectives and models.
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Lei Zheng, Jon D. Elhai, Miao Miao, Yu Wang, Yiwen Wang and Yiqun Gan
Health-related online fake news (HOFN) has become a major social problem. HOFN can lead to the spread of ineffective and even harmful remedies. The study aims to understand…
Abstract
Purpose
Health-related online fake news (HOFN) has become a major social problem. HOFN can lead to the spread of ineffective and even harmful remedies. The study aims to understand Internet users' responses to HOFN during the coronavirus (COVID-19) pandemic using the protective action decision model (PADM).
Design/methodology/approach
The authors collected pandemic severity data (regional number of confirmed cases) from government websites of the USA and China (Studies 1 and 2), search behavior from Google and Baidu search engines (Studies 1 and 2) and data regarding trust in two online fake news stories from two national surveys (Studies 2 and 3). All data were analyzed using a multi-level linear model.
Findings
The research detected negative time-lagged relationships between pandemic severity and regional HOFN search behavior by three actual fake news stories from the USA and China (Study 1). Importantly, trust in HOFN served as a mediator in the time-lagged relationship between pandemic severity and search behavior (Study 2). Additionally, the relationship between pandemic severity and trust in HOFN varied according to individuals' perceived control (Study 3).
Originality/value
The authors' results underscore the important role of PADM in understanding Internet users' trust in and search for HOFN. When people trust HOFN, they may seek more information to implement further protective actions. Importantly, it appears that trust in HOFN varies with environmental cues (regional pandemic severity) and with individuals' perceived control, providing insight into developing coping strategies during a pandemic.
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