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Article
Publication date: 22 August 2023

Art T. Weinstein, Christopher Alegria, Daniela Araujo, Diana Ramirez Carvallo, Luz Helena Cubides and Annmarie Salinas

Chewy, Inc. is a direct-to-consumer seller of pet food and supplies. Their approach involves a deep understanding of pet owners’ needs and behaviors to provide personalized…

Abstract

Purpose

Chewy, Inc. is a direct-to-consumer seller of pet food and supplies. Their approach involves a deep understanding of pet owners’ needs and behaviors to provide personalized product recommendations and exceptional customer service. This case study aims to describe Chewy’s growth strategies and how the company can remain a market leader.

Design/methodology/approach

Using the customer value assessment tool, the authors examine Chewy’s value proposition, including service, quality, image and price strategies.

Findings

Chewy has built a loyal customer base that values the company’s commitment to their pets’ health and well-being. Future opportunities include focusing on pet wellness products and services, collaborating with veterinary providers in telemedicine and international expansion.

Research limitations/implications

This work is largely conceptual and presents a descriptive case study which reviews Chewy’s marketing strategy based on industry research as well as a customer value assessment via the service-quality-image-price framework.

Practical implications

Corporate leaders must adapt to market change and create business strategies to deliver superior value for customers. This requires innovative products, services and processes. The strategic insights are applicable to retailers, service and technology firms and entrepreneurial companies seeking to scale their businesses.

Originality/value

Chewy’s highly competitive market includes Amazon, e-commerce pet supply companies and big-box pet stores. But it has dominated the online sector and has substantial growth prospects. This paper concludes with recommendations for management and questions for consideration.

Details

Journal of Business Strategy, vol. 45 no. 4
Type: Research Article
ISSN: 0275-6668

Keywords

Open Access
Article
Publication date: 15 April 2024

Ingrid Marie Leikvoll Oskarsson and Erlend Vik

Healthcare providers are under pressure due to increasing and more complex demands for services. Increased pressure on budgets and human resources adds to an ever-growing problem…

Abstract

Purpose

Healthcare providers are under pressure due to increasing and more complex demands for services. Increased pressure on budgets and human resources adds to an ever-growing problem set. Competent leaders are in demand to ensure effective and well-performing healthcare organisations that deliver balanced results and high-quality services. Researchers have made significant efforts to identify and define determining competencies for healthcare leadership. Broad terms such as competence are, however, inherently at risk of becoming too generic to add analytical value. The purpose of this study is to suggest a holistic framework for understanding healthcare leadership competence, that can be crucial for operationalising important healthcare leadership competencies for researchers, decision-makers as well as practitioners.

Design/methodology/approach

In the present study, a critical interpretive synthesis (CIS) was conducted to analyse competency descriptions for healthcare leaders. The descriptions were retrieved from peer reviewed empirical studies published between 2010 and 2022 that aimed to identify healthcare services leadership competencies. Grounded theory was utilised to code the data and inductively develop new categories of healthcare leadership competencies. The categorisation was then analysed to suggest a holistic framework for healthcare leadership competence.

Findings

Forty-one papers were included in the review. Coding and analysing the competence descriptions resulted in 12 healthcare leadership competence categories: (1) character, (2) interpersonal relations, (3) leadership, (4) professionalism, (5) soft HRM, (6) management, (7) organisational knowledge, (8) technology, (9) knowledge of the healthcare environment, (10) change and innovation, (11) knowledge transformation and (12) boundary spanning. Based on this result, a holistic framework for understanding and analysing healthcare services leadership competencies was suggested. This framework suggests that the 12 categories of healthcare leadership competencies include a range of knowledge, skills and abilities that can be understood across the dimension personal – and technical, and organisational internal and – external competencies.

Research limitations/implications

This literature review was conducted with the results of searching only two electronic databases. Because of this, there is a chance that there exist empirical studies that could have added to the development of the competence categories or could have contradicted some of the descriptions used in this analysis that were assessed as quite harmonised. A CIS also opens for a broader search, including the grey literature, books, policy documents and so on, but this study was limited to peer-reviewed empirical studies. This limitation could also have affected the result, as complex phenomenon such as competence might have been disclosed in greater details in, for example, books.

Practical implications

The holistic framework for healthcare leadership competences offers a common understanding of a “fuzzy” concept such as competence and can be used to identify specific competency needs in healthcare organisations, to develop strategic competency plans and educational programmes for healthcare leaders.

Originality/value

This study reveals a lack of consensus regarding the use and understanding of the concept of competence, and that key competencies addressed in the included papers are described vastly different in terms of what knowledge, skills and abilities they entail. This challenges the operationalisation of healthcare services leadership competencies. The proposed framework for healthcare services leadership competencies offers a common understanding of work-related competencies and a possibility to analyse key leadership competencies based on a holistic framework.

Details

Leadership in Health Services, vol. 37 no. 5
Type: Research Article
ISSN: 1751-1879

Keywords

Article
Publication date: 19 April 2022

Srinivasa Rao Kareti, Vivek Singh Rajpoot and Hari Haran Ramar

The purpose of this study was to develop a suitable module for digital conservation of traditional knowledge of medicinal plants (MPs) used by tribal communities living in the…

Abstract

Purpose

The purpose of this study was to develop a suitable module for digital conservation of traditional knowledge of medicinal plants (MPs) used by tribal communities living in the Anuppur district of Madhya Pradesh, Central India.

Design/methodology/approach

The research used a qualitative approach to gather the data of MPs through the use of literature review and field survey. Based on the acquired data, a prototype digital learning system was constructed and assessed. This study used digital learning technologies to assess the requirements for transmitting traditional knowledge of important MPs used by tribal communities so that people can absorb and conserve them.

Findings

Over time, the focus on the digital conservation of traditional MP’s knowledge has progressively increased globally. Despite the rise in this field of study, information technology methods to preserve and distribute traditional knowledge of MPs have remained a few. When adopting digital learning to maintain traditional knowledge of MPs, it was discovered that it would be necessary to engage with relevant knowledge keepers, use multimedia, and provide content in local languages.

Research limitations/implications

This study helps in conservation of important MP species that are having biologically important therapeutic compounds meant for treating various ailments. Older generations of various tribal communities mainly hold traditional knowledge of important MPs, and unless it is preserved, it will perish along with its caretakers.

Originality/value

It is worth looking at a digital platform that can help future generations to maintain traditional knowledge of MPs, as it is a dynamic and ever-changing, it must involve a digital tool for its future conservation. Current methods for maintaining traditional knowledge of MPs were ineffective and constrained by space and time.

Details

VINE Journal of Information and Knowledge Management Systems, vol. 54 no. 4
Type: Research Article
ISSN: 2059-5891

Keywords

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