Search results
1 – 5 of 5Michaela Jánská, Marta Žambochová and Zuzana Vacurová
This paper aims to explore the recognition and success of different ways of branding native advertising in influencer marketing.
Abstract
Purpose
This paper aims to explore the recognition and success of different ways of branding native advertising in influencer marketing.
Design/methodology/approach
The data are evaluated using statistical tests, correlation and cluster analysis.
Findings
It was found that the higher the recognition rate of a post tagged in a particular way, the better the tagging method for influencer marketing on Instagram. Based on the findings of this study, word tag is recommended first because it is flexible and has one of the highest recognition rates.
Research limitations/implications
The generalizability of the results across different regional settings requires further investigation.
Practical implications
Good labeling of native advertising leads to greater success.
Originality/value
This study can be used by marketing managers, advertisers and influencers to gain insight into the issue, as well as to better select the appropriate labeling method for their advertising content.
Objetivo
Este trabajo tiene como objetivo explorar el reconocimiento y el éxito de diferentes formas de branding de publicidad nativa en el marketing de influencers.
Diseño/metodología/enfoque
Los datos se evalúan mediante pruebas estadísticas, correlación y análisis de conglomerados.
Resultados
Se encontró que cuanto mayor es la tasa de reconocimiento de un post etiquetado de una manera particular, mejor es el método de etiquetado para el marketing de influencers en Instagram. Basándose en los resultados de este estudio, se recomienda en primer lugar el etiquetado por palabras porque es flexible y tiene una de las tasas de reconocimiento más altas.
Implicaciones prácticas
Un buen etiquetado de la publicidad nativa conduce a un mayor éxito.
Originalidad
Este estudio puede ser utilizado por directores de marketing, anunciantes e influencers para obtener información sobre el tema, así como para seleccionar mejor el método de etiquetado adecuado para su contenido publicitario.
Limitaciones/Implicaciones de la investigación
La generalizabilidad de los resultados en diferentes entornos regionales requiere más investigación.
目的
本文旨在探讨影响者营销中不同方式的品牌原生广告的识别和成功。
方法
使用统计测试、相关性和聚类分析对数据进行评估。
研究结果
研究发现, 以特定方式标记的帖子的识别率越高, Instagram上影响者营销的标记方式就越好。基于这项研究的结果, 首先推荐单词标签, 因为它很灵活, 而且有最高的识别率之一。
实际意义
对原生广告进行良好的标注会带来更大的成功。
原创性
本研究可供营销经理、广告商和影响者使用, 以深入了解这一问题, 并更好地为其广告内容选择合适的标签方法。
研究局限性
研究结果在不同地区环境中的普适性需要进一步调查。
Details
Keywords
Nadeem Rais, Akash Ved, Rizwan Ahmad, Kehkashan Parveen and Mohd. Shadab
Renal failure is an end-stage consequence after persistent hyperglycemia during diabetic nephropathy (DN), and the etiology of DN has been linked to oxidative stress. The purpose…
Abstract
Purpose
Renal failure is an end-stage consequence after persistent hyperglycemia during diabetic nephropathy (DN), and the etiology of DN has been linked to oxidative stress. The purpose of this research was to determine the beneficial synergistic effects of S-Allyl Cysteine (SAC) and Taurine (TAU) on oxidative damage in the kidneys of type 2 diabetic rats induced by hyperglycemia.
Design/methodology/approach
Experimental diabetes was developed by administering intraperitoneal single dose of streptozotocin (STZ; 65 mg/kg) with nicotinamide (NA; 230 mg/kg) in adult rats. Diabetic and control rats were treated with SAC (150 mg/kg), TAU (200 mg/kg) or SAC and TAU combination (75 + 100 mg/kg) for four weeks. The estimation of body weight, fasting blood glucose (FBG), oral glucose tolerance test (OGTT), oxidative stress markers along with kidney histopathology was done to investigate the antidiabetic potential of SAC/TAU in the NA/STZ diabetic group.
Findings
The following results were obtained for the therapeutic efficacy of SAC/TAU: decrease in blood glucose level, decreased level of thiobarbituric acid reactive substances (TBARS) and increased levels of GSH, glutathione-s-transferase (GST) and catalase (CAT). SAC/TAU significantly modulated diabetes-induced histological changes in the kidney of rats.
Originality/value
SAC/TAU combination therapy modulated the oxidative stress markers in the kidney in diabetic rat model and also prevented oxidative damage as observed through histopathological findings.
Details
Keywords
Adewale Allen Sokan-Adeaga, Godson R.E.E. Ana, Abel Olajide Olorunnisola, Micheal Ayodeji Sokan-Adeaga, Hridoy Roy, Md Sumon Reza and Md. Shahinoor Islam
This study aims to assess the effect of water variation on bioethanol production from cassava peels (CP) using Saccharomyces cerevisiae yeast as the ethanologenic agent.
Abstract
Purpose
This study aims to assess the effect of water variation on bioethanol production from cassava peels (CP) using Saccharomyces cerevisiae yeast as the ethanologenic agent.
Design/methodology/approach
The milled CP was divided into three treatment groups in a small-scale flask experiment where each 20 g CP was subjected to two-stage hydrolysis. Different amount of water was added to the fermentation process of CP. The fermented samples were collected every 24 h for various analyses.
Findings
The results of the fermentation revealed that the highest ethanol productivity and fermentation efficiency was obtained at 17.38 ± 0.30% and 0.139 ± 0.003 gL−1 h−1. The study affirmed that ethanol production was increased for the addition of water up to 35% for the CP hydrolysate process.
Practical implications
The finding of this study demonstrates that S. cerevisiae is the key player in industrial ethanol production among a variety of yeasts that produce ethanol through sugar fermentation. In order to design truly sustainable processes, it should be expanded to include a thorough analysis and the gradual scaling-up of this process to an industrial level.
Originality/value
This paper is an original research work dealing with bioethanol production from CP using S. cerevisiae microbe.
Highlights
Hydrolysis of cassava peels using 13.1 M H2SO4 at 100 oC for 110 min gave high Glucose productivity
Highest ethanol production was obtained at 72 h of fermentation using Saccharomyces cerevisiae
Optimal bioethanol concentration and yield were obtained at a hydration level of 35% agitation
Highest ethanol productivity and fermentation efficiency were 17.3%, 0.139 g.L−1.h−1
Hydrolysis of cassava peels using 13.1 M H2SO4 at 100 oC for 110 min gave high Glucose productivity
Highest ethanol production was obtained at 72 h of fermentation using Saccharomyces cerevisiae
Optimal bioethanol concentration and yield were obtained at a hydration level of 35% agitation
Highest ethanol productivity and fermentation efficiency were 17.3%, 0.139 g.L−1.h−1
Details
Keywords
Luigi Servadio and Jacob Ostberg
This paper aims to explore the market dynamics that led to a shift in Swedish consumers' alcohol preferences from schnapps to wine. Specifically, the study investigates how the…
Abstract
Purpose
This paper aims to explore the market dynamics that led to a shift in Swedish consumers' alcohol preferences from schnapps to wine. Specifically, the study investigates how the Swedish state influenced consumers' alcohol habits and highlights the role of governance units in shaping consumer culture.
Design/methodology/approach
The study reconstructs the historical memory of the “Operation Vin”, a strategic marketing campaign implemented by Systembolaget from 1957 to 1985, to conceptualize the past and to uncover the structures and change dynamics of the Swedish alcohol market system. Following this approach, the research contrasts historical data from multiple sources with market-oriented ethnographical data and traces the trajectory of how the consumption of alcohol has changed as a consequence of the Swedish state’s initiatives.
Findings
The study offers two contributions to the literature in marketing and consumption history. Firstly, it uncovers the lines of actions (framing and settlement) involved in creating marketing systems and shaping consumer culture. Secondly, it explores how the state strategically leveraged its social skills to promote a specific type of alcohol consumption (wine) and to induce the Swedish consumer to cooperate in the refashioning of the alcohol field.
Social implications
The authors aspire for this paper to offer valuable insights into how a state, as a governance entity, can shape consumer culture through a strategic blend of various regulatory measures, both gentle and forceful. The authors emphasize the pivotal role of social skills in fostering cooperation during the implementation of a new alcohol policy.
Originality/value
This paper provides valuable insights into the role of the Swedish state in shaping consumer culture and explores the strategic actions and marketing systems involved, contributing to marketing and consumption history literature.
Details
Keywords
Susanne Tafvelin and Britt-Inger Keisu
The purpose of this study was to develop a scale that can be used to assess inequality at work based on gender, age and ethnicity that is grounded in Acker’s (2006) inequality…
Abstract
Purpose
The purpose of this study was to develop a scale that can be used to assess inequality at work based on gender, age and ethnicity that is grounded in Acker’s (2006) inequality regimes.
Design/methodology/approach
The authors used three representative samples (total N = 1,806) of Swedish teachers, nurses and social workers to develop and validate the scale. The validation process included the assessment of content validity, confirmatory factor analysis for factorial validity, internal consistency and associations with theoretically warranted outcomes and related constructs to assess criterion-related validity and convergent validity.
Findings
The authors found evidence supporting the content, factorial, criterion-related and convergent validity of the InEquality in organisations Scale (InE-S). Furthermore, the scale demonstrated high internal consistency.
Originality/value
The newly developed scale InE-S may be used to further the understanding of how inequality at work influences employees. This study makes a contribution to the current literature by providing a scale that, for the first time, can test Acker’s hypotheses using quantitative methods to demonstrate the consequences of inequality at work.
Details